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Google Forms Review 2024: Can You Do Better?

Ari Denial Ari Denial Form Builder Expert

Google Forms is a free, very capable form builder that can handle conditional logic, multiple sections, and a range of question types. It won’t be right for everyone, but if your needs aren’t too complex, then it could be the form builder you’ve been looking for. If you need a more serious tool, read on for my recommendations.


Google Forms screenshot - Homepage

100% Free but Full of Features

Part of Google’s G Suite of applications, Google Forms is a simple way to gather information from your customers or get responses to your personal event invitations (among other things). You can use Google Forms with personal Google accounts and with Business accounts – and, unlike many form builders, you won’t have to pay extra to get access to different features. Google Forms is 100% free to use.

Unfortunately, Google Forms doesn’t have an option for multiple languages – but you will be able to use it in your native language as long as it’s a Google-supported language.

Can a completely free form builder really give you everything you need for your business or personal forms, or should you consider a premium option like Ninja Forms or Formstack? Keep reading to find out!



Google Forms screenshot - Template Gallery

Limited in Templates, but What Do You Expect for Free?

Google Forms offers 17 pre-designed form templates – a limited selection compared to other form builders. The templates available are a mixed bag, suitable for business and personal use.

Google does separate templates into personal, work, and education categories, so you can scroll to the section you need. Templates include:


  • Party Invite
  • T-Shirt Sign Up
  • Find a Time (though this would probably be better suited to the Work category)


  • Event Feedback
  • Order Form
  • Customer Feedback


  • Worksheet
  • Course Evaluation
  • Blank Quiz

All templates are fully mobile responsive.



Google Forms screenshot - Features

Everything You Need – Almost

For a completely free form builder, Google Forms has a great set of features. It’s likely to meet most of your needs for basic business or personal forms, but, of course, it’s not going to give you the full set of advanced features like you’d get with JotForm or Cognito Forms, for example.

There’s no direct way to offer Google Forms in multiple languages – form respondents who don’t speak the language will have to make do with the “translate this page” option.

Form fields (or question types) include short answer, paragraph, multiple choice, checkboxes, dropdown, file upload, linear scale, and date. There’s no limit to the number of questions you can add to your forms, and you can arrange your questions in sections, too.

Google Forms screenshot - Form editor

Google Forms has an interesting feature where you can convert your form into a quiz and enable auto-grading, so respondents will receive a “grade” according to the number of points they score.

When you want to share your forms, you can share a link, send in an email, share via social media, or embed your form into your website by copying and pasting the HTML code.

Google Sheets Integration

Google Forms screenshot - Google Sheets Integration

When someone submits a form created with Google Forms, a new entry is automatically saved into a Google Sheets spreadsheet. Not only does this save you the time of manually managing your form submissions, it also makes it easy for you to share submissions with others. This is particularly useful for managing your customer relationship list and keeping track of event registrations.

Conditional Logic

Google Forms screenshot - Conditional logic

With some form builders, conditional logic is a feature that’s only available on paid plans. Google Forms offers basic conditional logic as part of its feature set, so you can automatically have respondents skip sections of your forms depending on the options they select. This makes filling out a form more intuitive for your visitors – meaning they’re less likely to abandon the process.


Google Forms screenshot - G Suite Marketplace

As with other products in G Suite, Google Forms supports add-ons. These are mostly third-party apps that add extra features to the form builder. Apps are free to install but some require you to subscribe to a plan with the third-party provider. Available add-ons for forms include formLimiter (which puts a limit on the number of times your form can be submitted) and Form Notifications (to customize email notifications of form submissions).


Ease of use

Google Forms screenshot - Ease of Use

Simple and Intuitive

If you’re already familiar with other Google Editors like Docs or Sheets, then using Google Forms will be incredibly easy for you. Even if you’re not, the intuitive editor is user-friendly (and beginner-friendly, too). Because it’s free and doesn’t include a lot of advanced features, there’s nothing really complicated to learn.

Easy Theme Customization

Google Forms screenshot - Theme customization

Google Forms has a super-easy customization menu where you can change the colors and fonts of your form in seconds. Just click on the paint palette icon in the top right of the editor to bring up the menu.

As Easy as Creating a Document

Google Forms screenshot - Form options

As well as using drag-and-drop for rearranging your form questions, Google Forms simplifies the form creation process by working like a document. Click Add question on the toolbar and just type in your question. It really couldn’t be simpler.

Straightforward Settings

Google Forms screenshot - Presentation settings

Google Forms doesn’t have tons of settings that you need to adjust each time you create a form. You simply activate (or deactivate) settings just by checking the appropriate boxes. Want to add a progress bar to your multi-section form? Just check the box.

Building a Form with Google Forms

I love how user-friendly Google Forms is. It only takes a few minutes to build a form, and the options for sharing your forms are easy, too. If you’re a complete beginner, you won’t struggle to use it – and there are links to help articles (click on the question mark icons) if you do get stuck.

Even the more complex features like conditional logic are simple and intuitive to use, making Google Forms one of the easiest form builders around.



Since Google Forms is a free product, it makes sense that there’s no one-on-one support via email, phone, or chat with the personal version of Google Forms. There are support documents, however, and step-by-step guides to getting the most out of Google Forms.

If you’re using Google Forms as part of a G Suite Business plan, you can access Google’s 24/7 business support service (chat, email, and phone). This is, however, only available to account administrators.



With Google Forms, there are no subscription plans to commit to, and you can create unlimited forms and receive unlimited responses, all for free. You will need to have either a Google account or a G Suite email address (for business plans) to use it, however.

The business version and personal version mirror each other, constituting integral components of the G Suite plans. While payment is required for G Suite, utilizing Google Forms does not incur any supplementary charges.

The only real cost involved with Google Forms is if you choose to use a third-party add-on that requires you to subscribe to use certain features. For example, the Form Approvals add-on has plans you’ll need to subscribe to if you receive more than 20 form submissions per month.


How does Google Forms match up to the competition?

PaperformCompareOur Score4.8Compare
JotformCompareOur Score4.8Compare
Google FormsCompareOur Score4.2Compare
EmailMeFormCompareOur Score2.5Compare


Google Forms is a very capable form builder that you can use without worrying about incurring charges. Because it’s free, you’re not going to find some of the more advanced features that you’d find with form builders like JotForm and SurveyMonkey, but you do get a decent set of tools, including conditional logic. Overall, Google Forms is a great choice if you don’t have complex form needs.
Ari Denial Ari Denial
Ari is passionate about web hosting and design and has been building websites with WordPress for over ten years. When he’s not testing web hosts, you’re likely to find him trying (in vain) to train his three beagles (who are better at training him than he is them!)
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Easy to set up and make a nice form but……

Creating a new form is easy, linking the form to my website is easy but responding to customer's answers is not so easy. I was hoping this drop down form would save me time with customer quotations but id is quicker manually answering customer messages. Seems really flawed in that sense.

Cliff, USA
April 09, 2021

It does not save your work keeps restarting your work and it restarted my work 3 times. it is good for making google forms but if you're answering one it is bad............................................................................

anonymus, USA
January 26, 2021
Fix this

Can you add a save function because I was doing work and my chrome book died making me lose all of my work? We see a save function in everything else but not this?! This is why I am giving you a 2 star I'm sorry but I hate this feature others can agree.

Cameron Horst, USA
May 05, 2020
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