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GetResponse Packs Plenty More Features
Simple text editors get the job done, but beautiful email designs can bring your message to life. The first thing I looked at was each platform’s available email templates. GetResponse offers 145 vibrant, minimalistic designs on its free plan (500+ on paid plans), all completely customizable and mobile responsive.
I can’t say the same about ConvertKit. I counted just 9 templates, three of which didn’t even contain graphics.
I then checked each platform’s A/B testing capabilities. With GetResponse, I was able to test both subject lines and content elements. ConvertKit isn’t as flexible – you can only test subject lines.
When it comes to automation, both platforms provide templates to simplify processes and help you get things done. However, GetResponse’s automation tool is more powerful, going beyond simple email marketing automation. I could easily combine webinars and other CRM activities into my workflows.
GetResponse also offers 200+ landing page templates and allows more customization, compared to ConvertKit’s 50+. Although not as robust, ConvertKit’s landing page builder isn’t terrible – and it’s available with the free plan.
One more thing that makes GetResponse stand out is language support. It adjusts blocks and elements to make space for right-to-left (RTL) scripts such as Hebrew and Arabic – ConvertKit doesn’t.
GetResponse wins this round. And, frankly, ConvertKit has a long way to go before it can earn a place among the top competitors.
Ease of Use
Both Platforms Are Easy To Use – But for Different ReasonsFrom its intuitive drag-and-drop builder to the visual workflow automation feature, GetResponse’s tools work well together. I found everything easy, whether it was creating a new campaign, setting up a new sales funnel, or integrating a webinar into a workflow. ConvertKit is also easy to use – but there’s a reason for that. It doesn’t do as much as GetResponse (for example, it only has limited e-commerce integrations). Of course, less can be more when it comes to navigating a new platform, but I also found some of ConvertKit’s design choices questionable. For example, I don’t understand why there’s no drag-and-drop email editor. ConvertKit’s builder isn’t hard to use per se, but drag-and-drop has become the industry standard. You also need to make sure you’ve saved your templates before you set up a campaign on ConvertKit. You can’t edit them directly from the editor, which can be frustrating. When it was time to import my contacts, GetResponse again made everything easy. It integrates with plenty of other platforms and supports files in CSV, TXT, VCF, XLSX, and ODS format. ConvertKit integrates with fewer services and only supports CSV. Finally, GetResponse’s dynamic segmentation tools are much more advanced than ConvertKit’s. I could easily segment my subscribers based on behavioral data, which saved me valuable time, especially compared to ConvertKit’s more traditional manual tagging. Both platforms are user-friendly, but GetResponse gets more things right. ConvertKit’s interface and overall user experience feel a bit awkward at times.
GetResponse Does More To Ensure Your Emails Reach Their DestinationA great deliverability rate can help you achieve your marketing goals. And if you’ve been in email marketing for a while, then you’ll have seen plenty of other reviews that claim to be able to give you this rate as a simple percentage. To do this, a reviewer will hastily design an email, send it to a few thousand contacts, and come up with a precise deliverability rate. But this number is almost always misleading. Why? Most reviewers won’t tell you what the email was about, what elements it contained, to whom it was sent, and whether it was tested against other email marketing services. There are just too many variables for this number to be meaningful. Here at Website Planet, we don’t rely on arbitrary deliverability rates. Instead, we check for specific features/protocols proven to increase deliverability rates. Want to know more? My colleague wrote an article on what you can REALLY do to improve deliverability yourself. When testing deliverability, you should always pay attention to:
- DKIM authentication. DKIM is how email providers can tell it’s really you sending your emails. GetResponse and ConvertKit can both help you set up DKIM authentication and offer helpful guides on their respective knowledge bases.
- Anti-spam policy. It doesn’t matter if you’re the most honorable marketer around. If you use a service riddled with spammers, your deliverability rate will also suffer, as users often share IPs. While both ConvertKit and GetResponse claim they don’t allow spam, only GetResponse passed the junk email test, where we import several known spam addresses and wait to see whether the platform blocks them or filters them out.
- Affiliate marketing. Affiliate marketing is an important source of revenue for many websites today, and most EMS allow affiliate links. But just like lenient anti-spam policies, lenient affiliate marketing policies can negatively impact your deliverability rate. GetResponse wins a point here for maintaining stricter guidelines – ConvertKit’s affiliate marketing policy is a bit vague.
- Private IP. With GetResponse, you need to be a Max user to get a private IP. ConvertKit charges $250 and recommends you send at least 150,000 messages a week.
Reporting and Analytics
Neither Platform’s Reporting Tool Feels CompleteGetResponse excels at many things, but unfortunately, reporting isn’t one of them. If you navigate to the Reports tab, you’ll see how many people opened, clicked, unsubscribed, or bounced – and that’s pretty much it. A Recipients tab with an engagement score was recently added to Reports, but there’s still zero information about devices used or contact location. The good news is that you can access these basic stats even if you’re on GetResponse’s free plan. ConvertKit’s reports are even less advanced, especially if you’re a free user. You can only check your open rate, click rate, and the number of people who’ve unsubscribed. The Creator Pro plan unlocks more advanced reports – but that starts at /month for 300 subscribers. GetResponse wins this round, but honestly I expected more from both platforms. If you’re looking for a reporting tool that can truly do it all, I recommend ActiveCampaign. ActiveCampaign’s Plus plan lets you quickly generate super-detailed reports on email campaigns, automation workflows, contacts, and even self-defined goals. Flexibility is key to success in email marketing, and ActiveCampaign’s analytics suite expands your options. You get to define your own goals in the admin menu, gaining access to all the crucial information you need to stay on track and nail your strategy.
Both Are Affordable, but GetResponse Offers Better Value For MoneyConvertKit and GetResponse are both competitively priced, but GetResponse offers a few more plans to choose from. In most cases, it’s also a few dollars cheaper.
Here’s What You Get for Free
ConvertKit’s free plan isn’t too shabby, especially if you’re just getting started with email marketing. Your subscription allows you to maintain a limit of 1,000 subscribers while granting you the freedom to send an unlimited number of emails and create numerous landing pages. If you are a US customer, you also have the added benefit of being able to sell digital products and subscriptions. This combination offers an appealing package.
GetResponse’s free plan is a bit more restrictive. You can send an unlimited number of emails to 500 subscribers, but you can only create one landing page, and e-commerce tools won’t be available to you.
Here’s What You Get If You PayGetResponse offers four different pricing tiers, each with its own set of features. The Basic plan starts at /month for 1,000 contacts, unlocking autoresponders, unlimited landing pages, and email scheduling. The Plus plan starts at /month for 1,000 contacts and includes marketing automation, webinars, contact scoring, and advanced segmentation. The Professional plan starts at /month for 1,000 contacts, throwing paid webinars and advanced e-commerce capabilities into the mix. If you’re looking for a custom solution with extra support, a dedicated IP address, and other perks, you might want to look into the Max plan. ConvertKit’s pricing structure is simple. The Creator plan starts at /month for 300 contacts, with which you can sell products and automate sequences. The Creator Pro plan starts at /month for the same number of contacts, but also unlocks features such as subscriber scoring, advanced reporting, and priority support. ConvertKit also has to score a point here for not counting subscribers twice. If you have a contact in two different lists, they’ll count as one subscriber, not two – whereas GetResponse charges extra for duplicate contacts. Both services offer special deals for prepaid plans. GetResponse’s annual discount is 18%, while ConvertKit’s is set to approximately 17%. GetResponse also allows users to sign up for 24 months for a substantial 30% discount. Just remember to always take advantage of free options/trials before committing to an annual/biannual plan. So, what does all this mean for you when comparing GetResponse vs ConvertKit? Overall, GetResponse is almost always going to be a little bit cheaper. This table sums everything up nicely:
|GetResponse Plus||ConvertKit Creator Pro|
|month for 1,000 contacts/||/month for 1,000 contacts|
|Support||Live chat, email||Live chat, email|