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Most website builders offer a wide selection of templates, but only a few have templates that are specially designed for real estate agencies, and even fewer will let you build a website for free.
But a good template isn’t everything, especially when your line of business has its own specific requirements. We tested dozens of free website builders to bring you only the ones that offer everything a small to medium real estate agency needs. This includes contact forms and newsletters, event calendars and video features for property walk-throughs, not to mention all the necessary marketing features.
Your time means money, so we also tested each builder individually to see if you can actually get a fully functional website online fast – even within less than an hour.
Short on Time? Here Are the Best Free Website Builders for Real Estate Agencies in 2023:
Wix – 15 Fully customizable templates designed specifically for real estate agencies
Squarespace– Beautiful gallery layouts to show your listings in their best light
SITE123 – Multilanguage sites to help you reach international buyers
One reason that Wix is the most popular platform for real estate agents is that it offers a wide variety of features that real estate sites require like including photo and listing portfolios, contact webpages, Google Maps integration, social media integration, and more.
Most importantly, it features an excellent selection of14 templates specifically designed for real estate, the most of any builder on this list. Best of all, every one of these templates is available on the free plan.
Just using the templates, you’ll have almost any feature you need to show off your business and listings, and if you want more control, you can customize it to your needs using its simple drag-and-drop editor.
Wix also allows you to add functionality to your website via its App Market. On the App Market, you can add the following features and more to your real estate website:
Wix Events (for open houses)
Wix Forms (for a wide variety of forms, including contact forms, loan pre-qualification, etc.)
Wix Video (to add video walk-throughs of homes, or a personal introduction)
Wonder Search (to allow visitors to search for specific properties on your website)
Live Chat (to allow visitors to speak with you or a representative directly on your website)
You can go with Wix’s free plan, but some features such as video functionality will be unavailable. You’ll also have limited storage and bandwidth, which may make it tough to showcase homes in the way you wish.
For real estate business, I recommend the Unlimited plan, as it offers 10GB of storage, unlimited bandwidth, one hour of video, a free domain, and $300 in ad vouchers. The commission of one sale will pay for years of Wix service.
OK, full disclosure: Squarespace isn’t technically free. Still, out of all the website builders on this list, it has some of the most beautiful templates available, so I simply couldn’t leave it out. You can search for templates or go by category. When I searched for real estate templates, it gave some fantastic recommendations, with the Bryant template being a perfect fit.
One thing I really like about Squarespace is that you can install several templates and work on several layouts of your website at once. This is great for those wanting to mix things up from time to time, or those needing unique designs for events or to showcase special properties.
Squarespace also helps you focus on marketing your business. You can send email campaigns, set up blogs for your listings, showcase social media from your website, offer a calendar of events or showings from your website, and more.
Squarespace doesn’t offer a free plan, but there is a 14-day free trial. Also, the Personal plan is affordable and more than adequate for most real estate websites. For just a few bucks more, you can upgrade to the Business plan, which does allow for complete customization of your website through both CSS and Javascript.
SITE123 is another great free website builder that comes with great features for real estate websites, but be forewarned that it doesn’t offer much in the way of pre-configured templates for real estate businesses.
It does have a variety of business templates that you can easily modify to work for your company, so don’t let that worry you. Personally, I liked the Premium Lodges template, but there are plenty to choose from.
For real estate business in large cities or multilingual communities, SITE123 is going to be one of your best options, as it allows you to build your website in over 80 languages and to make your website multilingual without the addition of any specialized software or plugins. By default, you should be creating both an English and Spanish website, plus add any additional languages relevant to your region.
SITE123 also has its own App Market that allows you to add functionality to your website. Some of the apps include:
Google Analytics
Twitters Conversion Tracking
Pure Chat Live Chat Support
JotForm
Huzzaz Galleries
SITE123’s free plan is very limited with just 500MB of storage, and you’re forced to use a subdomain. You also can’t make your website multilingual.
Its Professional plan is the best option, as you get 90GB of storage and your own domain, and you can convert your website into three languages. If you only need to translate your website into a single language, you can choose Advanced instead, but the difference in price is minimal.
Zyro has a few home-oriented designs in its Services category, but you can customize any template to fit your needs. Or, if you have experience in site creation, you can use a blank template and build everything from scratch. And while you will need to purchase a plan to publish it, you can use Zyro’s editor to build your website free of charge.All templates are mobile-responsive, and you can edit the mobile version separately.
Even if you’re a total newbie, customizing your site is easy, thanks to Zyro’s flexible editor. You can drag and drop elements almost anywhere on the page, and they’ll snap to a grid, so your layout will look organized.
You can add photo galleries, slideshows, and videos to showcase properties, customize contact forms, send out newsletters to stay in touch with your site’s visitors, and more.
If you’re in a hurry to get your site up and running,Zyro’s set of AI tools will lend you a helping hand. The AI Writer generates SEO-optimized content based on your industry. You also get access to AI Business Name and Slogan generators, and an AI Image Upscaler to ensure your photos are always in high resolution.
Zyro lacks an app market, but it includes some helpful SEO and marketing tools. You can integrate Facebook Pixel, Google Analytics, and Google Tag Manager to measure and improve your site’s performance. You can also add live chat apps like Facebook Messenger and WhatsApp to communicate with clients easily.
Another cool feature is the AI heatmap tool, which monitors visitors navigating your site and suggests layout changes to increase conversions.
While Zyro doesn’t have a free plan or a free trial, its starter plan is really cheap – prices start at $2.61 per month, and you get 3GB of bandwidth, 1GB of storage, SEO and AI tools, free email for three months, and more.
The Unleashed plan (second cheapest) comes with unlimited bandwidth and storage, marketing tools, and a range of other features. Also, there’s a 30-day money-back guarantee, so you can test the platform before you commit.
Want to learn more about Zyro? Don’t miss our expert review.
Out of all the free website builders on this list, WordPress.com is probably the most comprehensive, but that functionality comes at the cost of convenience. Unlike the other website builders listed, you’ll have a bit of a learning curve, and you’ll have to code some of the features to optimize your website.
That said, WordPress.com has the largest template selection in the world with templates that are perfect for real estate. Also, with more advanced plans, you can incorporate themes from third-party marketplaces like TemplateMonster and ThemeForest. That way, if you find a WordPress real estate template elsewhere that works for you, you can install the template, and you’re ready to start building.
One advantage of using WordPress.com is that you can install most any plugin you can imagine. The catch is that not all plugins are free. Some require a license. You can find free plugins for most basic features such as photo galleries, contact forms, and even basic booking functions.
The other big catch with WordPress.com is that you’ll have to go with either the Premium or Business plan to unlock most functionality. The Free plan is quite basic, although it does offer an impressive 3GB of storage.
The Personal plan is a bit better, but you’re still stuck with basic design features and no access to premium templates. If you want to install custom themes or third-party plugins, you’ll have to go with the Business plan.
Whether you’re a large real estate company with an extensive portfolio of homes to sell, or a small company looking to sell a home in your small town, a professional real estate website will help you get more leads and ultimately help you sell more homes. When you use one of the free website builders listed above, you get what you need to showcase your properties and give your potential buyers important information that will help them make one of the most important decisions of their lives.
If you’re still not sure which website builder is best for your needs, this table might help you decide:
How much you spend on a real estate website will ultimately come down to your needs and preferences – but it doesn’t have to be a lot! There are some great free website builders in this article, like Wix or SITE123, which are super easy to use. However, you’ll need to upgrade to a paid plan to access their more advanced tools.
WordPress.com can give you access to a lot more features, but you may have to pay for some third-party plugins. And Weebly Cloud for Real Estateis designed specifically for building and managing your real estate network – if you’re interested, you’ll need to contact Weebly directly for a price quote.
Regardless of which option you choose, make sure you check out our most recent coupons, so you can be sure you’re getting the very best price.
Is Wix good for real estate?
Wix has over a dozen templates designed specifically for real estate agencies. Even if you don’t have a design background, you’ll be able to have a professional looking site up quickly, that can show off your properties and help potential clients get in touch. You can read more about Wix in our expert review. If you decide this is the right site builder for you, make sure you take advantage of our Wix coupons – updated daily!
JamesGuill is a veteran writer with a background in IT support. He’s worked for some of the world’s largest companies including Ericsson, Compaq, GE, Bank of America and Dell.
You've incorrectly referenced wordpress.com, when you should be talking about wordpress.ORG (the self-hosted version). Wordpress.com is the proprietary version, which just like Wix, Weebly, etc. is limiting in terms of what you can actually build. Want plugins? You need to use the .org version. Also, you need to be smart with the theme you choose - they're not all created equal, and some are far more user-friendly than others (ditto, some have far more built-in features than others). Pro Tip: Do not go with a free theme.
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Website Planet Team
Hi Anastasia,
Thanks for sharing your opinion.
Regarding plugins, it is possible to install third-party ones and also custom themes, referring to WordPress.com.
To find more about the differences between WordPress.com and WordPress.org, check out our article on their comparison.
anonymous
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Thanks for the research! My favorite real estate tech at the moment is RealtorMint (for website builder & CRM - integrates with IDX Broker) along with MailChimp (great for newsletters).
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