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What We Look For in the Best Free Website Builders for Real Estate1. Wix: Best Templates and Features for Realtors2. SITE123: Beginner-Friendly Builder for Multilingual Realtor Websites3. Webador: Fast and Easy Builder for Simple Real Estate Websites4. Squarespace: Stylish Templates and Premium Features5. IONOS: Budget-Friendly Builder for Real Estate Businesses6. Shopify: Best for Online Real Estate TransactionsOther Notable Free Website Builders for Real EstateGet the Best Free Website Builder for Real Estate Agencies and AgentsFAQ
Short on Time? These Are the Best Free Website Builders for Real Estate in 2023
What We Look For in the Best Free Website Builders for Real Estate
When evaluating the best free website builders for real estate, I focused on industry- specific features that will improve your ability to attract and retain clients. I also focused on builders that are easy to use and don’t require technical expertise to create a fully functional website.- Real estate templates. All the builders on my list offer well-designed templates tailored to real estate agencies and individual agents’ needs. These templates can be easily customized to fit the brand, style, and services you offer.
- IDX/MLS integration. These builders allow you to integrate listings from MLS databases so they automatically update and display on your website. This can help you improve your site’s property search capabilities, capture more leads, and connect with clients.
- Strong SEO tools. Features that will help improve your website’s ranking in search engine results come standard with all these builders. Many offer personalized SEO checklists and detailed guides for building your online presence.
- High-quality photo and video support. All these builders offer customizable multimedia image galleries for your listings that include 3D virtual tours or videos, 360-degree photos, zoom, and other interactive features. Many automatically enhance image/video quality.
- Business management features. These builders provide excellent marketing tools, CRMs (built in or integrated), customizable lead capture forms, and online appointment booking. These features can help you manage your work while creating a user-friendly experience for prospective and existing

Features
- IDX/MLS search capability. Wix offers full IDX integration. Simply set up an account with an IDX provider that will act as a bridge between MLS and your website. Popular IDX services you can integrate include iDXBroker and iHomeFinder.
- Wix Pro Galleries. Prospective buyers can view your property images, videos, and text descriptions with these dynamic galleries. Settings allow you to customize the design, optimize visuals, and add animations/buttons to create an interactive experience that engages visitors.
- Personalized SEO optimization plan. The Wix SEO Wiz will tailor a step-by-step SEO plan for your real estate website that offers targeted tips and an interactive checklist to help you optimize your online presence. This can help you attract targeted traffic and encourage potential clients to get in touch.
- Wix app marketplace. Hundreds of useful apps can enhance your website’s capabilities. You can add Wix Events for open houses, Wix Video for virtual property walk-throughs, and Wix Forms for custom contact forms and loan prequalification questionnaires. Best of all, Wix lets you connect apps on the free plan.
Real estate templates | ✔ (13 pre-built real estate templates and free AI websites) |
IDX/MLS integration | ✔ |
Free plan | ✔ |
Starting price | $16.00 |
2. SITE123: Beginner-Friendly Builder for Multilingual Realtor Websites



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Features
- Video property presentations. SITE123 gives you multiple ways to add video to your website. You can embed video content in property presentations, link to videos posted on social media, and even create a video page for a particular listing.
- Custom lead capture forms. You can choose from a variety of pre-built form templates to collect leads from buyers and sellers. SITE123’s form builder tool lets you customize 11 different form features and create automated messages when a client submits a form.
- Free landing pages. SITE123 doesn’t limit you to a single website like some builders do. You can build multiple free landing pages to highlight a new property development, special event, or as part of a marketing campaign.
- Excellent customer support. A hallmark of SITE123 is its helpful customer service, available 24 hours a day, seven days a week. You’ll never have to wait to get an answer to a question or solve a website issue.
Real estate templates | ✔ (pre-built and AI designed real estate templates) |
IDX/MLS integration | ✔ |
Free plan | ✔ |
Starting price | $12.80 |
3. Webador: Fast and Easy Builder for Simple Real Estate Websites


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Features
- Unlimited storage. Unlike other website builders, Webador offers unlimited storage on its free plan, a real plus for content-heavy real estate sites. You’ll also get unlimited bandwidth, so you won’t have to worry about prospective clients running into a problem accessing your website.
- Useful widgets for realtors. You can simply drag-and-drop widgets to add customizable image galleries, a video player, or audio content. You can also upload and share documents about new subdivisions, coop/rental apartments, and commercial office buildings with prospective buyers.
- Client ratings. Favorable client reviews/testimonials can support your credibility and encourage sellers and buyers to work with you. Webador allows you to add a five-star rating system to any page of your website.
- Sell online. For realtors that focus on rental homes/apartments or offer property management services, Webador’s simple e-commerce setup is a plus. You can modify pricing and add special labels to share price drops and trending properties.
Real estate templates | ✔ (AI designed real estate templates) |
IDX/MLS integration | ✔ |
Free plan | ✔ |
Starting price | $4.00 |

Features
- Impressive marketing tools. Useful tools help you design targeted campaigns to build your brand, market properties, and reach a broader audience. Pre-built email marketing templates, including those designed for real estate, can be customized with visuals of your listings and styled to match your branding.
- Client relationship management. You can collect and store client information, segment leads, and use data to build long-term relationships with home buyers and sellers. You can also integrate third-party CRMs using Squarespace extensions.
- Custom scheduling. Squarespace’s appointment management tools deliver a hassle-free experience for you and your clients. This enhances efficiency by allowing realtors to automate client communications and easily manage viewings while offering clients a convenient, user-friendly platform to book appointments for property viewings.
- Social media integration. Integration with all the leading social media platforms lets you post pictures, links, and descriptions for properties, price drops, and open house events. This can help you promote your services and connect with more home buyers, sellers, and renters.
Real estate templates | ✔ (pre-built and custom AI designed real estate templates) |
IDX/MLS integration | ✔ |
Free plan | No, but there’s a 14-day free trial |
Starting price | $16.00 |

Features
- Handy AI tools. When you enter details about your real estate business, IONOS’s free AI builder will create a fully customizable website in minutes. Other AI-powered tools can write content, create brand-aligned visuals, and generate page titles and descriptions for improved search engine ranking.
- Competitor tracking. IONOS will keep you up to date on your competitors’ Google ranking, reviews, and social media activity. This can help you identify opportunities and adjust your marketing strategy.
- Website analytics. In-depth insights into visitor behavior can help you tailor your content to enhance user engagement and lead generation.
- Ranking Coach. Crucial for attracting potential property buyers, this useful tool provides custom strategies and actionable steps to improve your website’s online visibility.
Real estate templates | ✔ (pre-built and AI designed) |
IDX/MLS integration | ✔ |
Free plan | No, but there’s a 30-day money-back guarantee |
Starting price | $6.00 |
6. Shopify: Best for Online Real Estate Transactions

Features
- Lead generation tools. Extensive marketing tools can help you design, execute, and evaluate targeted marketing campaigns. From Shopify’s advanced reports, you’ll be able to refine your marketing strategies based on performance insights.
- Client communication. Shopify’s built-in communication tools include customizable contact forms, live chat, and automated email responses. These features enable busy agents to manage inquiries, schedule viewings, and nurture client relationships.
- Easy integration with useful apps. Shopify’s app marketplace includes thousands of options – many of which are free. You can browse apps by category including marketing, conversion, and design.
- Property auctions. Shopify’s tools lend themselves well to online property auctions. Buyers can view bidding history, place bids in multiple currencies, and review detailed descriptions and visuals of homes for sale. This transparency and flexibility can enhance the buying experience and maximize your profits.
Real estate templates | ✔ (through third-party templates) |
IDX/MLS integration | ✔ |
Free plan | No, but there’s a free trial |
Starting price | $5.00 |
Other Notable Free Website Builders for Real Estate
7. WordPress.com

8. Hostinger

9. Jimdo

10. Duda

Get the Best Free Website Builder for Real Estate Agencies and Agents
Creating an online presence for your real estate business with a striking website is the most effective way to spread the word about your services and attract home buyers and sellers. Of all the free website builders on this list, Wix stands out above the rest. It’s an excellent choice if you’re looking for an all-in-one solution with dozens of real estate themes, a user-friendly editor, design flexibility, built-in SEO tools, and full IDX integration. Plus, you can enhance your site’s functionality with hundreds of apps, many of which are free. On the other hand, if you want an easy way to build a multilingual website, you can’t go wrong with SITE123. This free builder offers great features for lead capture and marketing, as well as handy AI tools to help you generate a template and SEO-friendly website copy. If getting a simple real estate website up and running fast is your top priority, Webador is the best option. It gives you solid features and takes just minutes to learn – even beginners can build a professional real estate website in under an hour.If you’re still not sure which website builder is best for your needs, this table might help you decide.
Free Plan | Best Feature | Best For | Starting Price | ||
Wix | ✔ | An all-in-one solution for all types of real estate needs | For real estate professionals that want the best templates, features, and functionality | $16.00 | |
SITE123 | ✔ | Fast and easy setup of multilingual real estate websites | Realtors who work with diverse communities and global clients | $12.80 | |
Webador | ✔ | Beginner-friendly builder for simple real estate sites | Agents and brokers that don’t want to spend too much time building a professional website | $4.00 | |
Squarespace | ✘ | Beautiful templates and impressive marketing features | Agents and brokers that want a website with curb appeal | $16.00 | |
IONOS | ✘ | Budget-friendly builder with useful business tools | Real estate professionals that need business tools but are on tight budgets | $6.00 | |
Shopify | ✘ | Powerful e-commerce and marketing tools | Realtors that primarily sell and rent properties online | $5.00 |