The building of forms to capture information from web visitors used to be relegated to the IT department, much to the chagrin of both techies and marketers. With advances in technology has come simplicity, which allows marketers and other small business owners to easily create forms without knowing a line of code. When choosing a form builder to add to your arsenal of web tools, keep in mind these ideas.
What Type of Forms Do You Need?
Forms can be simple – capturing an email address – or they can be more complex – signups for a season subscription. You can also use them for surveys or eCommerce transactions. The more data you need to capture, along with the amount of variable options, can add to their sophistication. While most builders offer templates, you might want to ask yourself exactly what types of forms you may be using before shelling out money for unnecessary features.
How Big Is Your Business?
A lot of form building sites set their pricing on the number of forms submitted or the size of space available for uploads. Do a guesstimate of how many forms you think will be submitted per month, and, if they require an upload of some kind, how much space you will need for storage. Then you can more effectively compare pricing between multiple companies.
Security Is Key
Forms most often contain personal data, including names, addresses, and, perhaps, even a credit card. You want to make sure your builder offers SSL encryption for this sensitive information. Also, forms are often the target of spam attacks – make sure features such as CAPTCHA or multiple submission limits are included with the price.
Take For a Test Drive
The idea behind most form building software is its ease-of-use. A good builder should be intuitive and quick to implement. Most form builders allow a free signup, allowing you to check it all out before you plunk down your hard-earned cash. But this can be subjective – take the time to have you or your marketing team check its functionality and see if it’s a good fit.
Is There Any Support?
Although these form builders may claim to be the easiest/best, sometimes there are issues and/or questions you may have, especially if you are a beginner. Check out the Help section – is there a decent knowledgebase? A contact email? Perhaps even a phone number or chat box? Also, check out the forums – if any – sometimes they can be an indicator of problems with the software.