On the face of it, GoDaddy’s pricing structure seems like it couldn’t be simpler or more straightforward: just four paid plans, each aimed at a well-defined target group.
However, this limited choice means you may not find a plan that’s exactly what you need – you might choose the one that seems like the right fit only to realize later that it’s too restrictive for your needs, or, conversely, that you’re paying for more features than you really want.
As with every website builder, there’s a bunch of hidden costs to watch out for – with the net result that GoDaddy’s prices are neither as simple nor as straightforward as you would hope.
So… what’s the real deal here? To save you time and frustration, I’ve done a deep dive to bring you the most transparent guide to GoDaddy’s pricing. By the end of this article, you’ll know exactly what you’ll get for your money and whether this website builder is right for you.
GoDaddy Price Plans & Options: Less Is More?
Let’s dive straight into the big question: How much do the plans cost? Thankfully, this part is fairly simple.
GoDaddy has a free plan and four paid plans to choose from, ranging from $10.00 to $25.00 per month (when billed annually – more on that later). The price increases are simple: You’ll pay just $5 more per month each time you move up a plan.
By default, you’ll start with a free plan to build your website (jump down to learn more about the free plan). At any point, you can choose to upgrade if you want more features.
However, it’s worth noting that there’s no way of reverting back to the free plan once you upgrade. Unless you want to start over with a completely new website, you’ll be locked into paying a monthly fee for your website.
GoDaddy Pricing: An Overview
GoDaddy states plainly what type of website each plan is intended for, but in reality things are rarely this simple. Let’s dig below these taglines to work out which plan is really right for you.
For example, your “personal website” might require some features that only come with the Premium plan. Or you might find that your small online business doesn’t need everything that comes with the Ecommerce plan.
The most important thing to know is thatthe two highest-tier plans each unlock an additional package of features designed for specific types of websites.
The Premium plan gives you access to online appointment tools – letting website visitors book and pay for appointments directly from your website. And the Ecommerce plan lets you accept payments and fulfill orders. So if you need either of these functionalities, you have to buy one of these plans.
A Deep Dive into the GoDaddy Pricing Structure
OK, time to delve into the details of GoDaddy’s pricing. This section will tell you what’s included in the plans and who should (and shouldn’t) use each one.
Free – A Good Starting Point for Personal Websites
Compared to other website builders’ free plans, GoDaddy’s is pretty good. Besides one website with hosting, you get access to all of GoDaddy’s templates, site analytics, and 24/7 customer support.
However,your website will display GoDaddy branding at the top, and you won’t be able to create or connect a custom domain.
The free plan is advertised as coming with “limited social and email marketing,” a term that’s about as clear as dishwater. After probing GoDaddy customer support for clarity, I discovered that the free plan lets you connect one social media platform to your website.
You can also send an unlimited number of marketing emails, but since your website does not have a custom domain name, they will display as coming from your personal email address. Not bad (the unlimited part especially), but you might not want to share your personal email address with your whole subscriber list!
You don’t get access to more advanced features, like the built-in search engine optimization (SEO) tool, but the fact that you get any marketing tools at all is pretty rare in the world of free website builder plans.
Basically, the GoDaddy free plan is great for personal sites or if you’re experimenting with creating your first website. If you want to be taken seriously, however, you really need a custom domain. And for that, you need to upgrade to a paid plan.
Basic – For Simple, Professional-Looking Sites
Cost: $9.99 per month
The major difference between the Free and Basic plans is that the Basic plan allows you to remove GoDaddy branding and connect a custom domain – a must-have if you want your site to look trustworthy and professional.
You also get access to a few extra features, including:
- A free business email address for one year
- The option for a PayPal button to accept payments or donations through your site
- Up to 5 social posts and 100 marketing email sends per month
- Your customers can book one-time appointments directly from your website
These features make the Basic plan a great choice for portfolio or CV websites where you need a slick, professional look. The addition of the PayPal button means it could also work well for nonprofit websites or any site that wants to accept donations. And with some social posts and email sends included, this plan is enough for you to get a fairly decent marketing mix up and running.
However, if you’re running a business and want to get more marketing tools, be able to sell products, or let your site visitors book recurring appointments (or pay for appointments via your website), this plan isn’t right for you.
Standard – Get Your Professional Site Found Online
Cost: $14.99 per month
The Standard plan’s major selling point is that it gives you access to GoDaddy’s SEO tools, which help you get your website found on Google search results.
These tools cost $6.99 a month if purchased separately, while the Standard plan is only $5 extra per month. So if you’re on the Basic plan and decide you want SEO tools, this upgrade is a no-brainer.
The GoDaddy Standard plan also allows you to connect your site to up to three social platforms, manage them directly from the GoDaddy dashboard (with up to 20 posts and replies per month), and send up to 500 marketing emails. Truth be told, though, these numbers aren’t much in the grand scheme of things… so apart from the SEO tools, this plan isn’t a massive step up.
Premium – Start Scheduling Appointments
Cost: $19.99 per month
The Premium plan is where you get a big leap in functionality. Along with all of the features included in the Basic and Standard plans, you get:
- Unlimited connected social media platforms
- Unlimited social media posts and replies from your GoDaddy dashboard
- Up to 25,000 marketing email sends per month
- Advanced appointment scheduling tools
What really sets this plan apart from the previous two is the fact that it allows your customers to book more kinds of appointments on your website. It’s definitely intended for service businesses that need to offer more than just one-off bookings. This functionality includes:
- Recurring appointment bookings
- One-time group-event bookings
- Ability to take payments (for services, not products) with credit cards, PayPal, and Apple Pay
- Email and text appointment reminders
The fact that all this functionality is included in the plan really makes GoDaddy stand out from its competitors. Both Wix and Squarespace, for instance, require you to install and pay for an additional appointments app – on top of the monthly subscription fees you’re already paying for your website.
Ecommerce – (You Guessed It) Best for Online Stores
Cost: $24.99 per month
As the name suggests, the GoDaddy Ecommerce plan is the only plan that lets you launch a full-fledged online store. For an extra $5 a month, you get everything included in the Premium plan as well as all of GoDaddy’s e-commerce tools, including:
- Product listings
- Ability to accept payments for products as well as appointments/services
- Sync and sell your website products across multiple channels, including Amazon, eBay, Etsy, Walmart, Facebook, and Instagram
- Shipping options such as free shipping, flat rate shipping, and carrier-calculated rates
- The ability to offer discounts and promotional features, like sale price adjustments
A nice perk is that GoDaddy doesn’t charge sales commissions for purchases on your site (although the payment processors themselves do charge a small transaction fee). Another bonus: Thanks to its partnership with PayPal, GoDaddy offers some of the lowest PayPal transaction fees around (2.7% + 30¢).
For a quick comparison, here’s a side-by-side look at the five plans:
|Connect a custom domain||✘||✔||✔||✔||✔|
|PayPal button (e.g., for donations)||✘||✔||✔||✔||✔|
|Built-in SEO tool||✘||✘||✔||✔||✔|
|Social media platforms||Connect 1 platform||Connect 1 platform||Connect 3 platforms||Unlimited||Unlimited|
|Social media posts||Unlimited posts directly from GoDaddy||Post 5x/month directly from GoDaddy||Post 20x/month directly from GoDaddy||Unlimited posts directly from GoDaddy||Unlimited posts directly from GoDaddy|
|Email marketing||Unlimited sends/month from your personal email address||100 sends/month||500 sends/month||25,000 sends/month||25,000 sends/month|
|Appointment booking||None||Customers can book one-time appointments from your site||Customers can book one-time appointments from your site||Customers can book one-time and recurring appointments from your site||Customers can book one-time and recurring appointments from your site|
|Accept payments for services||✘||✘||✘||✔||✔|
|Ecommerce tools||None||None||None||None||Product listings; ability to accept product payments|
Hidden Costs to Be Aware Of
Now let’s get into the nitty gritty… because it’s easy to end up paying more than the advertised price.
To avoid unpleasant surprises, read on to understand all of GoDaddy’s hidden costs before you commit to a plan.
1. GoDaddy’s Advertised Prices Are Based on Annual Subscriptions
GoDaddy won’t tell you this until you’re already signed up and well on your way to creating your website, but you have to pay for the whole year upfront to lock in those low “monthly” prices. If you want to actually pay monthly it’ll cost you a lot more.
A good reason to pay monthly would be to take advantage of GoDaddy’s “cancel anytime” offer – which allows you to cancel your GoDaddy subscription from one month to the next without being locked in.
I had to go all the way through the signup process and try to upgrade to a paid plan before I got a full cost breakdown. So I’ll save you the time and trouble, and show you the difference between paying monthly and annually:
The lesson here? Paying annually is definitely worth it, but it’ll hit your pocketbook a lot harder than the homepage makes it seem.
2. GoDaddy’s Hefty Discounts Don’t Last Forever
Not that you’d expect a promotional price to last forever, but it’s important to calculate what your costs will be after that first year when prices are at their lowest.
So here’s how signing up for a GoDaddy website builder plan works: Regardless of which plan you want to use, GoDaddy makes you start out on the free plan. You can spend as much time as you want working on your website and then, when you’re ready, upgrade to a paid plan.
At that point, you go to the upgrade page and – hey, look at that! – GoDaddy offers you a big discount.
Of course, it’s always good to save money when you can. But this is where you have to be careful: After a year (or sometimes less), you’ll have to pay full price for your plan… And you’ll be stuck because you won’t be able to migrate your GoDaddy website anywhere else.
So make sure you’re OK with the price you’ll have to pay after the special offer period is up. You don’t want to have to rebuild your site from scratch a year down the line.
3. GoDaddy Business Email Addresses Expire after One Year
All GoDaddy annual plans for customers in the US come with a free Microsoft 365 business email address for one year – a great professional touch that’s definitely worth having.
But what happens when the year is up? GoDaddy offers a range of Microsoft Office and Email plans so you can keep your address. The cheapest is $0.99 per month – but this will only get you a single business email address and web-only versions of Excel, Word, and PowerPoint.
A better option would be the Business Premium plan for $8.99 per user per month. It lets you install Microsoft Office 365 on up to five devices, gives you HIPAA-compliant email, and provides 1TB of online storage. The highest-tier plan is $16.99 and adds on advanced security features and archiving.
Since you definitely can’t just let your business email drop after a year, it’s worth calculating in advance how much you’ll need to pay for this feature.
4. Buying a Custom Domain Complicates Things
You may have noticed that GoDaddy’s paid plans let you connect a custom domain. Connect is the key word here. A free custom domain is not included in your plan – something I find downright strange, considering that GoDaddy is supposed to be a one-stop shop for web building and domain registration – and that plenty of its competitors do offer a free domain with their paid plans.
You can, of course, purchase a custom domain through the Domains section of the GoDaddy website, but this is an entirely separate transaction from the website builder signup process, with – you guessed it – an extra price tag attached.
So if you haven’t already bought a domain, you’ll need to factor in that additional cost. For reference, I was quoted $0.42 per month for the first year as a special introductory price, and then $17.99 per year thereafter, but the exact price depends on the value of your desired domain name. If you’re not sure how to choose a domain name, check out our useful guide.
How Do GoDaddy Plans Measure Up to the Competition?
As I said above, the GoDaddy free plan is pretty good, as far as free plans go. Of course, your website will display GoDaddy branding, and you can’t accept payments – but that’s pretty standard stuff for a free plan.
That being said, some of GoDaddy’s competitors offer a bit more in the way of features – and still without costing you a penny. For example, Wix, SITE123, and Weebly all include basic SEO tools with their free plans (something you have to pay for with GoDaddy), while Weebly also gives its free users lead capture and content forms – letting you gather email addresses for marketing campaigns.
However, none of the competition can match GoDaddy’s offer of unlimited storage on a free plan. Weebly, SITE123, and Wix all cap free users’ storage at 500MB, while WordPress.com offers 3GB.That means GoDaddy could be a good option, for, say, photographers or artists who want to upload a lot of high-resolution images to an otherwise basic site.
Compared to the competition,GoDaddy shoots pretty much bang in the middle with the cost of its starter paid plan– the main perks of which are the ability to connect your own domain and get rid of the GoDaddy banners. Weebly and WordPress.com both let you connect a custom domain for less money, but the price difference isn’t huge, and if you prefer GoDaddy’s templates or user interface, you might be happy to pay a little bit more.
Some similarly priced plans from other builders have extra features, but they’re not necessarily deal breakers. The Wix Combo plan costs a little more than GoDaddy Basic, but it includes a free domain for one year and up to 30 minutes of video. For a few dollars less per month, the WordPress.com Premium plan lets you collect payments, earn ad revenue, and integrate Google Analytics into your website.
What sets GoDaddy’s Basic plan apart is the appointment booking tool, which isn’t offered by any of the competition at this price. Most other site builders require you to install an extra app or add-on – often at an extra cost – to get appointment booking functionality. The Wix Bookings app, for instance, starts at $17 per month, on top of what you’re already paying for your website.
The only real difference between the Basic and the Standard GoDaddy plans is the offer of some basic SEO tools – but since most of the competition starts offering these on lower-tier plans, you have to ask, why would you choose the GoDaddy Standard plan?
Well, it might be right for you if you want to save time and command more of a social media presence directly from your GoDaddy dashboard, since the Standard plan also lets you connect more social media platforms, schedule more social posts per month, and send more marketing emails.
However, if you took your business to Wix, you could set up a pretty decent online store for only slightly more money. Wix’s Business Basic plan comes with unlimited product listings, appointment booking tools, the ability to accept online payments, and much more.
For a little bit less than the GoDaddy Standard plan, Weebly Professional comes with e-commerce tools like product listings and online payments.
GoDaddy’s Premium plan costs $20.00 per month, a price point where most website builders start offering e-commerce functionality. Wix, Weebly, Squarespace, WordPress.com, and SITE123 all let you, at the very least, list products and take payments, but this is not possible on the GoDaddy Premium plan.
So, what else is it offering? Well, more advanced appointment scheduling tools – which, to reiterate, can end up costing you a lot extra on other website builders’ plans. You also get unlimited social media platform integrations, posts, and replies. But my research shows that this isn’t a huge perk, since both Wix and Squarespace let you do this across all of their plans anyway.
At $25.00 per month, Ecommerce is the priciest GoDaddy plan, but it’s the only one that gives you e-commerce functionality.
Weebly, Squarespace, and Wix all offer starter e-commerce plans priced a little below GoDaddy’s, while their premium e-commerce plans, which are priced similarly to the GoDaddy Ecommerce plan, come with extras like ad vouchers, customer accounts and logo creators.
However, it’s worth noting that both Weebly and Squarespace charge transaction fees on their cheapest e-commerce plans. As I mentioned earlier, GoDaddy doesn’t charge additional fees and also has one of the lowest transaction fees for PayPal.
Squarespace, on the other hand, charges you a 3% fee on every sale made through your site on the cheapest e-commerce plan. So, depending on your sales volume, and your preferred payment method, the GoDaddy Ecommerce plan – which only costs a little extra than the competition – might actually work out cheaper for you.
GoDaddy: A Worthy Contender
Compared to the competition, GoDaddy has quite a bit going for it. Its free plan has the unparalleled offer of unlimited storage – a great perk for anyone looking to create an image-heavy personal or portfolio website – plus great appointment-booking features at a lower price than the competition.
GoDaddy might also be a good option if you’re looking for some easy-to-use and effective SEO tools. Added to that, its super-low PayPal transaction fees and reasonably priced Ecommerce plan also make it a very affordable e-commerce option.
Neither the cheapest website builder out there nor the most expensive, GoDaddy might not offer the same features and eye-catching add-ons as some of its competitors, but it is a good option if you’re looking for a solid website builder at an affordable price. You can read our in-depth GoDaddy Website Builder review to learn even more about what it has to offer.
Or, if you need a site editor that offers a bigger variety of features for better functionality, I’d suggest checking out competitors like Squarespace or Wix, which offer more powerful tools. Like GoDaddy, Wix has a free plan, and Squarespace has a free 14-day trial, so it’s well worth giving each of them a go before taking the plunge.
Is GoDaddy Website Builder free?GoDaddy Website Builder has a free plan that gives you everything you need to start building a basic site, including a large number of templates, analytics and guidance, limited social and email marketing, 24/7 customer support, and an SSL certificate for website security.
However, GoDaddy Website Builder is limited in functionality compared to other free builders. Before you make any decisions, don’t miss our list of the best (totally free) website builders in 2021.How much does GoDaddy Website Builder cost?In addition to the free plan, GoDaddy offers four paid plans, ranging from $10.00 per month to $25.00 per month when you pay annually. Which one you’ll need depends on what features you want. For example, you can only build an online shop on the most expensive plan, while appointment scheduling is available on the Premium plan, priced at $20.00 per month. You also have to factor in the cost of a domain name and possible add-ons.
Of course, you can – and should! – check out our coupon page for all the current deals.Is Wix cheaper than GoDaddy Website Builder?It’s hard to directly compare the cost of the two website builders because they have such different pricing structures: Wix has nine different plans to GoDaddy’s four.
While both Wix and GoDaddy have free plans, Wix’s cheapest paid plan starts at $8.50 a month (paid annually), which is a bit more expensive than GoDaddy’s equivalent plan but includes more perks. For a better comparison all of your options, head over to our expert review of the best website builders in 2021.Does GoDaddy Website Builder offer any discounts for nonprofits?GoDaddy doesn’t offer a discount for nonprofit organizations. For your best options, check out our expert analysis of the best (really free) website builders for nonprofits in 2021.