Mailjet is an email marketing service that offers businesses an easy way to send out newsletters and other mass emails to up to 900,000 customers. It’s truly an intuitive platform for any business, whether you’re one person designing something for your blog or a large company seeking a way to design and send out emails more efficiently. Here are some features that make it a good service especially for anyone new to email marketing:
- An easy-to-use drag-and-drop system that makes designing intuitive and fast
- Real-time email monitoring for instant data about campaign performance
- A/B tests so you send out the most effective emails
- Free plan available if you send under 6,000 emails monthly
The template selection could be larger, and I wish that free plans included a few more features (even on a trial basis). That aside, it’s a complete service with many tools that allow you to not only design beautiful and professional-looking emails, but also reach a wider audience and help your business grow.
There are 48 email templates in total, all organized according to the following categories:
You can also build a layout from scratch to fully customize your own emails. Otherwise, templates have a base layout, so if you have little time or patience for experimentation, you can just fill in the email with your information and send it out.
Mailjet is aware that 53% of emails are opened on mobile devices. All of its templates are optimized so people can read them while they’re on the go. This is essential, because your customers will quickly move on to the next email if your layout doesn’t load or looks messy on their mobile device.
In terms of design, most templates are quite basic, though they still look professional. Each template is uniquely designed specifically for its theme, which is very apparent. For example, e-commerce themes look different from travel themes, which look different from newsletters. This makes customization simple, because you’ve done some of it already just by picking a unique template.
There could be a few more templates to choose from. I would have loved to see a restaurant theme, or maybe a newsletter with a dedicated “blogger” theme. But even if you don’t see a category you need, you can build it from one of the basic choices. One other drawback of the template selection is that there is no separate category for autoresponder emails; MailJet seems to offer only classic email options.
I think it’s a huge advantage that you can code your own template with HTML or MJML, a markup language unique to them that’s designed to “reduce the pain of coding a responsive email.”
For anyone who knows how to code, this provides freedom, as building your own template is a way to ensure that your email campaign truly does stand out. While HTML can be tedious to write, MJML helps you code faster so you can dedicate time to other tasks.
Mailjet is a robust email marketing service, no matter the level of service you choose. Some of my favorite features include:
- Unlimited contacts storage
- Statistics tracking
- Easy personalization
- API support
More advanced features like advanced template management, the ability to lock content, and automated marketing have a price tag. But, they’re necessary to the success of your business, especially if you use email as a means to attract more readers and customers. Here are several that stand out:
A/B testing on Mailjet is easy. First, I set up the basics of my test like the name, language, and the contact list I wanted to send it to. Then, I set up the variable I wanted to test, such as the length of the subject line or image content. The simplest test has two versions and tests one variable. But Mailjet allows for up to 10 versions of one campaign. I used three.
After creating three subject lines for a campaign, I was able to set the percentage of my contact list that I wanted to receive each email, set the time to start it, and choose whether the winning email was automatically or manually set.
Another feature is segmentation, also available with a premium account. This allows you to group your customers into separate lists based on certain variables like what time your most engaged customers open emails. There’s even data to tell you when certain customers are inactive so that you can send them re-engagement campaigns.
In the contacts section, all you do is click on Segmentation and then Create a Segment. Mailjet filters segments based on properties like “Name” or “Birthday,” or activity like when a person last opened an email. It can also filter your list by more than one property. So, I created a list of all contacts that live in New York and have opened an email from me in the last 14 days.
After setting conditions, you can click on Calculate to know the exact number of subscribers that match your qualifications. Then you can save the list.
Real-time collaboration on email design will save time for all premium users and everyone on your team. You can easily assign everyone roles (e.g., marketer, designer, or developer) and increase your team’s efficiency. You can add as many people as you want, and there’s no longer any need to wait for one person to finish his or her part of an email before working on yours. Email sections are blocked off as people work on them, and then you can instantly see the work your colleague has done.
A nice feature available to everyone is the subscription widget. This allows people who opt-in to automatically be added to your email subscription list. There’s a double opt-in feature that both ensures your customer is interested in your offering and increases your GDPR compliance.
The process of creating a subscription widget with Mailjet is fast and easy. You can either set it as a pop-up or embed it. You can collect more than an email address with the subscription widget. Use it as an opportunity to collect information like the name and address of your customer.
Ease of use
Mailjet’s sign-up step is fast an easy. I answered a few questions about myself and my business, and in minutes was ready to design an email. The designing process is simple, too.
I was happy to see that Mailjet uses a drag-and-drop system for editing. I like that the editing screen is clean and clear, not cluttered. All of the elements available to add are labeled in a separate toolbar from the design screen, making it really easy to work.
I chose a basic newsletter template and was able to personalize a campaign simply by clicking on the pre-placed element blocks and adding the specific content I wanted. Double-clicking an element produces specific menus.
Clicking an image block, for example, leads to a screen where you can crop, resize, or change an image’s orientation.
When my design was complete, I like that the “Review and Send” button allows me to check my work with the option to send instantly or save for later.
- Save sections of the email that you’ll use often
- Design an A/B test in the main editor quickly
- Save templates and sections you build to use later
- Code HTML from scratch or upload a file
- Content protection to keep brand information confidential is paid only
- Content selection could be specific to a few more industries
- Customer service is difficult to contact in a timely manner
Mailjet has an extensive collection of written resources, including:
- An FAQ section
- A blog with email marketing campaign tips and tricks, coding advice, and more
- A resources library with guides, research reports, and success stories
- A section for developers with resources and guides
- GDPR (General Data Protection Regulation) resources
To contact a support agent, you can submit a ticket request. The process is fairly straightforward, and I liked that I was given a dropdown of 14 subject categories:
Then I was asked to assign my ticket a priority level of either normal, urgent, or critical. I selected “normal,” and more than three days later, I have still not heard back.
While I appreciate the fact that the ticket request form gives me an option to provide my phone number and mark a request as critical, I’d prefer to be able to immediately speak with someone, especially if I were faced with a potentially dire problem. That said, I wish Mailjet published a support number somewhere in their website, or at least offered live chat support, as many other email marketing service providers do.
Mailjet offers monthly or annual plans. The price of your subscription depends on the volume of emails you plan to send per month.
The free tier is only for businesses that plan to send 6,000 or fewer emails per month. Some of the features included in this plan are:
- Unlimited contact storage
- An advanced email editor
- Advanced statistics options
- A sending limit of 200 emails per day
The free plan might be enticing, but if your email list has more than a couple hundred contacts, that plan will not be a viable option.
The next plan up, Basic, includes all the features of the free plan but with no ads, no daily sending limit, and added support. It’s a good option if your business only needs to design and send out email campaigns.
For access to some of the features that will contribute to your business’s growth, you’ll need the Premium plan, which unlocks access to A/B testing, segmentation, multi-user collaboration, and the other advanced features. I recommend this plan for established small businesses with a solid subscriber base looking to improve the quality of their marketing campaigns and gather insight into their subscribers. If you have the budget, it’s a great place to start no matter what you sell.
The highest paid plan is the Enterprise plan, which is designed for larger companies and high-volume senders. It features a more “robust infrastructure,” access to deliverability and migration experts, advanced role management tools, and more. You need to Contact Mailjet and request a quote if this plan interests you, but I recommend that you start with the Premium plan first and move up only when you’re sure it’s not meeting your needs.