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Reviews and expert opinion Vistaprint Logo Maker

Andrea Schlottman Andrea Schlottman Graphic Designer

Vistaprint’s logo maker is advertised as free, BUT it’s only free if you order printed merchandise through Vistaprint. If you were planning to order printing from Vistaprint anyway, then this logo maker is not a bad choice. Otherwise, I’d look for a better logo design option like hiring a professional logo designer for as little as $5 on Fiverr.


Decent but Not Amazing (and Not Necessarily Free)

Vistaprint Logo Maker review - homepage screenshot

For almost as long as the internet has existed, Vistaprint has been a leader in on-demand printing for all kinds of marketing and promotional items. With Vistaprint’s free logo maker, you can design a new logo and order printed merchandise, all from the same screen. The company also offers a website builder.

Based in the Netherlands, Vistaprint’s website is available in 15+ languages, including:

  • English
  • Spanish
  • German
  • Dutch
  • Finnish
  • Swedish
  • Japanese
  • Italian

Before I go any further, though, let me explain the catch: your logo will only be free if you purchase printed merchandise through Vistaprint. To actually download your logo files and use them yourself, you will always have to pay (more on that later).

If you’re going to pay anyway, you are probably better off hiring a professional designer on Fiverr, where you can get a custom logo created just for you for as little as $5. Or you may want to check out some of our other top-rated logo design services.

Unfortunately, I was not able to use any special characters in my logo designs, not even Latin-based characters like ñ and ć. I tested Romanian, Spanish, Japanese, and German…and every special character gave me an error. A Vistaprint support agent told me that special characters can be used, but they must be entered on a specialty keyboard for that language. That is very strange if it’s true, but in any case, I had no way to test her claim.

Editor’s Note: I do, and it’s not true. Special characters show up as question marks in the logo.

Features and Ease of Use

So-So Logo Templates with Fairly Good Customizations

Vistaprint’s logo maker offers a library of stock logo templates. Everyone sees the same templates, so the platform doesn’t really try to understand what your business is about. On the plus side, that means it’s super-quick to get started – if you want, you can simply enter your business name and a slogan (in the Secondary Text field) and see all the options. You can also filter for a specific logo style from choices like “Traditional,” “Elegant,” “Retro,” etc.

On the downside, you will get some really irrelevant results. A piano keyboard logo for a pest control service? Yep, that happened. To keep things more on point, I recommend using the option to search for a specific icon.

Vistaprint logo maker screenshot - Search icons

As you can see from the screenshot, the logo templates are just okay. They aren’t awful, but they look fairly generic and even dated. And there are only around 120 templates in total, so the selection isn’t great.

To get a more memorable and unique logo, go with a higher-quality tool like Wix Logo Maker, which generates personalized logos based on your industry and your style preferences, or save yourself some time and hire a professional designer on Fiverr.

To see how these and many other logo design services compare, check out my coworker’s awesome logo design project. He tested the biggest services out there for value, quality, and ease of use. And the stakes were high – he wasn’t just out to write an article, he was searching for Website Planet’s new official logo! You can read all about his experiences in his in-depth comparison of the top logo design services.

You Can Creatively Customize Your Logo

Once you choose a logo template you can live with, you’ll enter a simple editing screen. The drag-and-drop interface is intuitive and very easy to understand. You’ll have no trouble moving, resizing, and rotating objects.

Besides the drag-and-drop editor, there are two other notable features of the Vistaprint logo maker:

  • You can add a seemingly unlimited number of icons to a single logo. (I added ten before deciding I might have better things to do.)
  • You aren’t limited to just your company name and slogan for text. You can have up to four text boxes in your logo.

Of course, you can also do the standard logo customizations, such as changing colors and fonts. The menus and selection process for both are pretty normal – neither great nor terrible.

Vistaprint logo maker screenshot - Logo editor

You Can Order Print Merchandise Instantly

Since printing is Vistaprint’s core service, it’s no surprise that printing options are integrated seamlessly with the logo maker. Once you finish designing your logo, you can immediately add it to nearly any kind of printed merchandise:

  • Postcards
  • T-shirts
  • Banners
  • Mugs
  • Pens
  • Business cards
  • Stickers
  • Product labels

As long as you print your logo on Vistaprint products, you won’t have to pay anything for the logo itself. Of course, you will be paying for the products. More importantly, your logo files (PNG, JPG, etc.) aren’t included in your purchase. So while you technically aren’t paying for your logo, you also aren’t really getting the logo.

You Can Download Useful Files (If You Pay)

If you don’t want to print on Vistaprint products (or want to use your logo elsewhere), then you can create a free Vistaprint account and pay a one-time fee to download your logo. You’ll get:

  • 3 PNGs in different sizes
  • 1 vector-format PDF

Since the PDF is a vector file, you’ll be able to scale up your logo infinitely without losing quality. That means you can print your logo at any size. You can also use the logo both personally and commercially without restrictions. (But note that you generally can’t claim a trademark or copyright for your logo, since other Vistaprint customers can create similar designs using the same template and icons.)

Pricing and Support

Your Logo Is Affordable but Not Free

Again, the biggest catch with Vistaprint’s “free” logo maker is that your logo is never really free. You’ll either pay for printed merchandise or pay to download your logo files, or both. Both options are priced reasonably, but they definitely aren’t free.

You can pay by Visa, MasterCard, American Express, Discover, Diners Card International, or PayPal. If you’re in the US and want to go ultra-retro, you can even mail in a physical check or money order.

There is one other potential cost “gotcha” with Vistaprint’s logo maker. You can make edits after purchasing your logo, but you’ll have to pay again to download the new version.

Plenty of Options for Customer Support

Vistaprint logo maker screenshot - Contact us

As you can see, Vistaprint offers many ways to reach customer support. Phone and live chat are offered over a wide range of (but not 24) hours, and email support is available 24/7. I emailed the support team with my questions about special characters and logo editing, and can confirm that I received a response within 24 hours, as promised.

Vistaprint logo maker screenshot - Support email

There is also a Vistaprint Customer Care Center (basically a FAQ page), but none of the questions listed relate to the logo maker. So if you have questions about your logo, you’ll probably need to contact support.



How does Vistaprint Logo Maker match up to the competition?

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User reviews

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April 07, 2020
Beställde klistermärken

Beställde klistermärken men det blev en felbeställning, kontakta dom möttes i telefon av en trött o helt ointresserad man,lyssnade inte på kund utan påstod att jag hade fel, så aldrig mer har ändå varit kund i några år.. Finns andra bra akörer på marknaden

Vistaprint Logo Maker REVIEW: BOTTOM LINE

Not Bad If You Want Vistaprint Products, but Otherwise…

If you want a completely free logo maker, Vistaprint is not the right tool for you. You’ll either have to pay for printed products or pay for your logo files – there’s no truly free choice. Unless you are 100% committed to using Vistaprint for your printing needs, you can find better and more creative logo makers out there for similar or lower prices, such as Tailor Brands or Looka.

Or you can just go to Fiverr and have your logo made by a design pro, for less money than you’ll spend to download a logo from Vistaprint.


  • Decent options for logo customization
  • Very beginner-friendly editor
  • Seamless integration with printing
  • Scalable vector files included (if you pay to download your logo)


  • Generic-looking logo templates
  • Only free if you order print merchandise
Andrea Schlottman Andrea Schlottman
Andrea is an experienced content writer, copywriter, and editor with special interests in graphic design, sustainable development, travel, and literature. Originally from Texas, she has lived around the world and makes frequent trips to explore new places and visit family in Japan.

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