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VistaPrint Review 2024 – Not Many People Know the Truth

James Guill James Guill Website Development Expert

VistaPrint offers website builder services that allow you to create and host a single domain for your personal or business website. You can pick from an extensive library of templates, or just have one of VistaPrint’s design specialists create your website for you. The website builder’s services are targeted for non-technical beginners and require zero coding knowledge.


💯Free PlanNo
💲Starting Price$5.00
📄Number of Templates600+
🛒E-commerce ToolsYes
Shared Reseller Dedicated Cloud WordPress

To compare the best website builders on ease of use, templates, customer service, and value for money, we tried to build the same site on each platform. Check out the results here.

VistaPrint is well known for helping small businesses and entrepreneurs market their business with a wide variety of marketing tools, especially business cards — one of their most popular products. What many people don’t know is that VistaPrint also offers website builder and hosting services for personal and small-business websites.

VistaPrint website hosting is targeted explicitly at beginners with zero technical knowledge. You can create a great-looking website with their extensive library of templates. However, that convenience comes with trade-offs, with the most significant being that you’re locked into VistaPrint’s design scheme. However, this will not be an issue for many new website owners.

  • More than 600 responsive templates categorized by industry
  • Full library of stock images available for you to use
  • Social media marketing functionality offered to help promote your website
  • Brand-matching to make your website consistent with your promotional material

If you’re still not sure about whether VistaPrint is the right builder for you, then you can check out our comprehensive review of all the best website builders in 2024 here. 


VistaPrint has a wide selection of over 600 templates categorized according to 24 different industries. For each industry, you’ll find subcategories of specializations within that industry.

VistaPrint Templates

If you prefer not to select a particular industry, there are also options for “generic” templates and even a “blank design” template. While a large number of templates are free to use on all plans, some are restricted to specific plans. Any restrictions are listed on the templates.

One advantage of using VistaPrint templates over other website builders such as Wix is that every template is a responsive design. That means that once your website is set up, it’s mobile-optimized and will work on any mobile device. Other providers make your create or modify a mobile version of the template to ensure mobile compatibility.

For testing purposes, I tried the “IT Consulting” template. I like that it’s straightforward to use. The template is set up in a block style, and I can modify elements in each block individually. For example, I can change images to one available in VistaPrint’s stock image library, or upload my own.

All text, backgrounds, and colors are customizable. I can even change the color palate using Hex code if needed. Templates allow for multimedia aspects such as images, image grids, and videos. They don’t presently support video backgrounds.

The bad news with VistaPrint’s templates is that you’re stuck with the basic block layout of the template. You can add blocks, but you can’t rearrange them. For example, if you feature a video in one block and want to put that block beside a text block, you can’t because blocks take up the full width of your webpage. The changes you make have to conform within the parameters of the blocks, which are very restrictive.

Moreover, HTML or CSS code of the blocks are unchangeable, meaning you can’t add third-party apps or code to your website. However, you can still make a great-looking website with these templates, but you must adhere to restrictions of the templates.


VistaPrint offers website hosting that’s targeted to non-technical beginners. It may not be the fanciest website builder, but it does provide a few features that similar website builders don’t offer:

Hands-Free Designing

If you have little time or desire to learn how to build a website, you don’t have to. VistaPrint’s Agency plans will create your website for you. First, you’ll talk with a consultant about the website you want, and he or she will work with you in designing it. You also get revision services on a monthly basis, where VistaPrint will modify your website per your request.

And you’re not left hanging once your website design is finished. VistaPrint also has professional copywriters who will create your website’s written content. Furthermore, if you want to sell anything, you can get a 30-item webstore set up with the Premium Agency plan.

Match Your Brand

VistaPrint offers a wide variety of services to help you promote your business, including business cards, marketing materials, and more. When you build a website through VistaPrint, you can coordinate a website using the images and logos that you’re already using for the rest of your VistaPrint products. In many cases, you can match your website with your materials, including background colors, fonts, and layouts. For many people, their website is their digital business card, and you can make your website match the rest of your promotional materials.

VistaPrint Overview

Free Library of Images

Most website builders require that you come up with all of your own content, and that includes images on your website. Most beginners don’t have the budget or the time to set up a library of image content. Fortunately, VistaPrint offers you a fully searchable stock image library that you can use to post images to your website. These images are free to use without royalties. You can also opt to post your own images or mix in some of your pictures with the stock images.

VistaPrint Free Library of Images

Social Media Marketing

If you have a presence on social media, VistaPrint can help you maximize the potential of your website through social media marketing. Its top plans offer the ability to design posts, post to social media, and even schedule future posts over multiple platforms. This added feature is a great way to promote your website and brand.

Ease of Use


  • Build your website or have someone do it for you
  • Easily add or change photos, videos, colors, and fonts
  • View helpful video tutorials to help you navigate the builder
  • Request unlimited initial revisions if VistaPrint builds your website for you


  • You can’t modify any HTML or CSS code
  • Your website will look like most others in the same category
  • You can’t upload templates from other website builders

VistaPrint Ease of Use

VistaPrint makes it easy for beginners to create a new website. If you’re more of a hands-on person, then you can build the website yourself using one of over 600 templates. The website builder is very easy to use with block elements rather than drag-and-drop components or manual plug-ins. The block style layout is easy to understand, with elements clearly defined. There’s also full video tutorials available to show you how to use the basic features of the template.

If you’re uncomfortable with building your website, you can opt to have VistaPrint make it for you. Just tell them what you’re looking for, and they’ll do all the work. If something doesn’t look right, you have unlimited revisions during the initial setup. VistaPrint’s writers will also create professional copy for you, making your website ready to launch once the initial design is complete.

Of course, there are a few catches. First, you’re locked into the template design and unable to modify any of the HTML or CSS code. If the template doesn’t offer a feature you want, you’re out of luck. Next, you can use only VistaPrint templates. If you want to use WordPress or another CMS program, too bad — you get what VistaPrint gives you.

Finally, if you take a look at the templates, you’ll notice a lot of similar layouts. That’s because the block style layout doesn’t allow for a lot of creativity in physical layout design. As such, your layout is going to look similar to other websites built by VistaPrint.

Customer Support

VistaPrint’s customer support is above average. You can reach Support via a toll-free phone number, live chat, or email. Phone support is open Monday-Friday from 7am-3am, and during weekends from 8am-6pm U.S. Eastern Time. The other options run 24/7.

While there is a searchable help section available, it’s limited to basic questions on products and lacks any real technical depth. That’s about the only real downside to their support that I’ve found.

I contacted support via live chat and email. The live chat agent answered in under 30 seconds and was able to help me. VistaPrint’s live chat starts with agents who answer general questions on products. If you need additional assistance, they can transfer you to the website department for further help. I can’t ever remember being transferred to another department via live chat before, but it was a nice feature to see available.

Email support was also efficient. VistaPrint boasts a 24-hour turnaround time, and I received a reply in about two hours. I’d use email only for low-priority issues, as the live chat was more than efficient.

VistaPrint’s Customer Support


VistaPrint offers two forms of website hosting: their “Do It Yourself” (DIY) hosting, and their Agency hosting where they build the website for you.

The DIY hosting offers three tiers of service. The Starter plan is the most inexpensive, but it’s also limited to a basic domain name and lacks SEO features and email. If you upgrade to Standard, you get a premium domain name, 12 email addresses, and the ability to customize the SEO of your website. The Premium plan has all the features of Standard and includes online store features along with social media marketing.

With VistaPrint’s Agency plans, you can get your website built for you. The Basic Agency plan is the cheapest but still higher than the most expensive plans offered by most other website builders. Also, you only get up to three custom-designed webpages, and only two monthly revisions after the website is set up. You also don’t get any SEO or social media marketing.

The Standard Agency option is an improvement, although it still has a limitation of five custom-designed pages. However, you’ll have unlimited revisions available after setup, as well as SEO and social media marketing features. On the other hand, the Premium Agency package allows for more than five custom-designed pages and includes all the same features as the standard option, along with a 30-item e-commerce store.

Agency plans are very pricey compared with the DIY plans, even after a 25% discount for annual subscriptions. Also, you have to go with the Premium Agency to get more than a five-page website. If you need someone to create your website, you’ll save money in the long-term by getting a DIY plan and hiring someone to modify your website when needed.



How does VistaPrint match up to the competition?

WixCompareOur Score4.9Compare
SquarespaceCompareOur Score4.8Compare
VistaPrintCompareOur Score4.3Compare
SimpleSiteCompareOur Score2.5Compare


If you have no technical expertise and just want a simple website builder, VistaPrint can create a great-looking website. The platform is best suited for personal websites and small businesses that either want a basic website presence or have a limited product line.

The main advantage of using VistaPrint is that the website design process is super simple and easy to understand. Also, you can opt to have VistaPrint build your website for you, provided that you don’t mind paying up for that convenience.

If you have experience in building websites, need to add your own code or apps, or want a website builder that will grow with your company, VistaPrint is not going to be suitable. Its templates and features are too restrictive to allow for robust websites, and the platform leaves little room for growth.

VistaPrint is a good option for you if you’re just starting out, don’t have a lot of technical needs, and want only a simple website that’s easy to design. For everyone else, there are plenty of better options out there.

Before you make a decision, read my colleague’s comparison of the best website builders to make sure you’re not missing out on better alternatives.


Is VistaPrint suitable for small websites? 

VistaPrint lets you host a single domain and is best suited for a personal or small business website. Compared to other website builders, VistaPrint’s set of features is pretty limited. 

However, you still get some useful tools, such as a form builder, social media marketing features, and the ability to match your website with your print marketing materials, like business cards. 

Are VistaPrint templates mobile-responsive? 

All VistaPrint templates are automatically mobile-responsive, which gives this platform an advantage over website builders like Wix. However, VistaPrint templates come with limited customization options – you can modify the text, colors, and backgrounds, but you can’t change the template’s layout. 

On the other hand, Wix offers total creative freedom – read more about the platform’s features in our expert Wix review

Does VistaPrint have a free trial? 

VistaPrint offers a 30-day free trial to allow you to test the builder’s features before you commit. There is no free plan available, but you can use our coupons to get the best deals.

Is VistaPrint worth the money? 

VistaPrint has some attractive features if you’re a complete beginner, including the ability to have a professional designer build a website for you. While it includes some helpful SEO and marketing tools, it still has a pretty basic set of features – so you’ll get more with other website builders for a similar price. 

Check out our top website builder recommendations to help you get started.
James Guill James Guill
James Guill is a veteran writer with a background in IT support. He’s worked for some of the world’s largest companies including Ericsson, Compaq, GE, Bank of America and Dell.
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Vistaprint continues to disappoint

as a user of vista print since the early 2000s their service quality has taken a huge hit. "professional" editors is sub par at best. You guys hiring freelancer editors work via fiver?. I ordered cards confirmed the design and ended up getting a altered version of the card and design "not what I ordered" and yea.. I confirmed my design via your submission process. This is the 2nd time doing this btw....I was never reimbursed for the first card they messed up.

Jason, Canada
November 27, 2023

The new uploading tool is HORRIBLE. It takes forever IF it even uploads. Nice site, but the core elements are being overlooked. You'd think uploading to a POD would be something useful? I need a new printing company STAT. Just awful- seriously bad.

Sandy, USA
February 26, 2022

Vistaprint took $70.24 from my bank account. No invoice. No notification. No justification for the amount. After taking months to migrate my site from Webs it is not nearly as good as my Webs original site. Vistaprint promised that migrations from Webs would be easy and cost no more.

Jo-Anne Miller, USA
December 02, 2021
Tyler Leidholm

The absolute worst hosting and website company ever. My clients website frequently went down and they always had an excuse as to why. Even their DNS servers would go down entirely for days at a time. Then when you contact their support, they often times tell you that the issue was something you did and that they can't help you.

anonymus, USA
September 21, 2020
VistaPrint’s Upgrade Was a Downgrade

Their upgrade to Digital was the worst! I've been w/them 4a decade w/several websites & am now leaving. I stayed w/da V3 bc V4 was a total nightmare They charged the same price & took all the great features away. Total DISAPPOINTMENT &FAILURE.

Nena M, USA
March 30, 2020

I have been with Vistaprint for over 15 years and the new changes are horrible! The downloads are slow! The imaging and video clips don’t autoplay, hey have turned for the worse! I will be finding a new company because this is not acceptable. They need to bring a lot of the old practices back

Que, USA
February 18, 2020
OMG new updated design is horrible!!!!

I have been on the computer for 22 minutes now waiting for a new image to upload, this has been happening all week and 90% of the time my website is down because of tech issues. Stay away from them, the used to be good but they are so outdated is unreal.

James D, USA
January 25, 2020
Vistaprint Website Builder SUCKS!

Do yourself a favor and stay away from VistaPrint. I have had nothing but problems with building my website. Contacting customer service is a waste of time because they speak poor English and do not understand what you are saying. The digital service is awful! Overall I would rate this company a minus ten.

September 01, 2019

I have had the same problems communicating with Vista Print customer support. Most of the time I get my question answered, but communicating with most of these people is an exercise in frustration. They don't know English well enough to be a customer representative. I may have to change out my website again and go somewhere else next year.

Beverly Chick , USA
November 29, 2021
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