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Adobe Express Review 2024 – Does It Live Up to the Adobe Name?

Andrea Schlottman Andrea Schlottman Graphic Designer

Adobe Express is made by the same team that’s behind Illustrator and Photoshop. Unlike Adobe’s professional software, however, this platform is very beginner-friendly. Unfortunately, what you gain in ease of use, you lose in customization options and commercial rights.


💎Service TypeDIY logo maker
🚀Free to TryYes
📁File FormatsPNG & JPEG Files
🔄Free RevisionsNo
Shared Reseller Dedicated Cloud WordPress

A Free Logo Maker by the Design Industry’s Top Player

Adobe Express sign up page showing what you can create
Create anything you want from a flyer to a social media ad

Adobe has been the gold standard for professional vector graphics and photo editing software for as long as anyone can remember. However, Adobe Express, the company’s DIY design platform, is relatively new.

Along with logos, you can use Adobe Express to create social media posts, web pages, and short videos. The platform is available in six languages:

  • English
  • French
  • German
  • Italian
  • Portuguese
  • Spanish

You can design your logo in these languages and many more. I tested Thai, Japanese, Russian, Hindi, and Chinese, and all of them worked. (However, the font selection is a bit more limited for some languages that don’t use the Latin alphabet.)

Features and Ease of Use

Easy to Use but Very Limited Functionality

Good DIY logo makers let you create a distinctive, professional logo even if you’re a complete beginner at design. The Adobe Express logo maker pretty well matches the big names in the field, such as Wix Logo Maker and Tailor Brands, for beginner-friendliness. But can it compete with them in flexibility and customization options?

To generate unique logos that you can customize for your business, Adobe Express walks you through a quick start-up wizard with three steps:

  1. Name your company and slogan.
  2. Choose a logo style.
  3. Choose an icon.

Adobe Spark logo maker screenshot - Choose a style

After this fast startup, you’ll get 45+ logo designs to choose from.

You’ll Get Some Unique Designs

When you’ve tested as many logo makers as I have, you start to notice similar-looking logos popping up over and over. But the Adobe Express logo maker offers some interesting variations on familiar designs. For example, here are three unique and creative logo styles I’ve never seen from any other logo maker:

Sample logo made with Adobe Spark - Inner Peace Sample logo made with Adobe Spark - Boutique Bouquets Sample logo made with Adobe Spark - Pizza Heart

So for interesting designs, Adobe Express definitely stands out. But it takes more than that to make a great logo.

You Might Get Frustrated by the Lack of Customization

Unfortunately, Adobe Express’s unique layouts come with a big drawback: compared to other logo makers, this platform offers very few customization options. And I mean very few.

Your only choices are to change the color and font. Even then, you can’t select a new color from a color palette or choose a new font from a drop-down list. Instead, you have to click Color or Font to cycle through the options, one by one.

Adobe Spark logo maker screenshot - Logo editor

You can keep clicking to try new fonts and colors, but they’re presented randomly. I can’t even tell how many options are possible…but my best guess is around 12 fonts and 20 colors. It’s sort of an un-sweet spot of too many to really keep track of as you click through, but not enough to give you exactly what you want.

For more precise and advanced logo customizations in an equally beginner-friendly editor, you’d have a lot more power at your fingertips with Wix Logo Maker.

If you’d like to know more about how all the different platforms stack up, check out our logo design showdown! My colleague tried all of the major logo design services to create the best new logo for Website Planet. Click here to see which logo design service is our clear winner.

You Can Instantly Download Useful Files

Once you’re happy with your logo (or at least happy enough to stop clicking endlessly through colors and fonts), you’ll have to create a free Adobe account to download it.

Your instant download includes four logo files:

  • 3 PNGs in full color, black, and white, including transparent backgrounds
  • 1 JPEG in full color

For a totally free logo maker, these file formats give you decent flexibility. You won’t be able to print at large scales, but they’ll do for smaller uses like product inserts. And the transparent files do make it easier to use your logo online without a distracting background.

There is another pretty big concern, though: your logo files are not saved. Even though I had to set up an Adobe Express account to use the platform, my logo files disappeared once I closed the page. I searched my dashboard and even contacted customer support for help. No luck…and support was, well, less than supportive (but more on that below).

Pricing and Support

Free Logos for Download…But No Commercial Rights?

The Adobe logo maker platform is free to use, and you can download your logo for free. There is one catch, though: you won’t necessarily get commercial rights.

Adobe derives its icons from The Noun Project. You hold the responsibility of verifying if your icon permits commercial usage. Upon conducting a search, I discovered that my yoga icon does not encompass commercial rights. Consequently, I would need to make a payment to obtain a license, allowing me to utilize my logo for various business objectives.

Adobe Spark logo maker screenshot - Creative Commons license

So depending on the icon you select, your “free logo” may be free to make but not free to use. If you don’t want to deal with this gray area, you can go with a paid logo maker, or even hire a professional designer from Fiverr. Both options guarantee commercial rights and full ownership of your logo.

What About Upgraded Plans?

Upgrading to a paid Express subscription will unlock extra features, but these paid features don’t really add to your logo design possibilities. For example, you can pay to:

  • Use premium social media templates, which you can easily customize and then download for posting announcements of sales and other big events on Facebook, Instagram, Twitter, and more
  • Invite collaborators to projects
  • Upload your own photos or other media
  • Access 24/7 support via phone, email, chat, and forums

To subscribe, you can pay monthly or annually by Visa, MasterCard, American Express, Discover, or PayPal.

Customer Support Is Limited and Slow

Sigh. Now it’s time to get back to my experience with customer support.

First of all, as a free user, the only way to reach Adobe support is through a ticket. I was pretty confused about my logo not being saved, so I opened a ticket to ask what the deal was. Support took two days to respond the first time, another three days the second time. Even then, the problem was never resolved. I never found my logo or received a useful answer about why it wasn’t saved.

The FAQ page isn’t terribly helpful, either. I couldn’t find a single question related to the Adobe Express logo maker, maybe because the platform is still in beta.


How does Adobe Express match up to the competition?

Fiverr Logo DesignCompareOur Score4.9Compare
Wix Logo MakerCompareOur Score4.8Compare
Adobe ExpressCompareOur Score4.0Compare
Get Custom LogoCompareOur Score1.5Compare


Nice Platform, but You Get What You Pay For

Don’t be intimidated by the brand; Adobe Express is very easy to use. Then again, in the case of this free logo maker, you really (don’t) get what you (don’t) pay for. To me, it would be worth paying a little more to get a lot more – either through a professional platform like Fiverr or a paid DIY option like Wix Logo Maker.

  • User-friendly interface with no learning curve
  • Creative logo layouts and designs
  • Multiple languages supported in the editor
  • Comprehensive design tools and templates

  • Very limited logo customization
  • Logos are not saved to your account


What is Adobe Express used for?

Adobe Express is a DIY design platform that allows you to create logos, social media posts, web pages, and short videos. There’s a quick start-up wizard that lets you enter your company’s name and slogan, and then choose a logo style and icon. Also, you can instantly download your logo in PNG and JPEG formats, but you’ll need to create a free Adobe Express account first.

How many logos can I make in Adobe Express

You can make and download as many logos as you want in Adobe Express, but one big minus is that it doesn’t save logo files in your dashboard – they disappear as soon as you close the page. Also, the lack of customization options can be frustrating, so if you need more variety, Wix is equally easy to use, and you pay for your logo only if you like it.

Learn more in our detailed Wix Logo Maker review

Is Adobe Express like Canva?

Like Canva, you can customize your logo in Adobe Express by dragging and dropping elements. However, Canva is actually a graphics editor, providing many more customization options and features in general. Canva and Adobe Express are geared towards different users, but regardless of the logo maker you choose, be sure to use our coupons to get the best deals.

Is Adobe Express actually free?

Adobe Express lets you make and download your logos for free, but you won’t necessarily get commercial rights – you’ll need to check whether the particular icon you chose is free to use.
If you don’t want to mess around with licences try out one of the paid logo makers we recommend, or better yet – consider hiring a designer on Fiverr to create a custom logo for a super low price.
Andrea Schlottman Andrea Schlottman
Andrea is an experienced content writer, copywriter, and editor with special interests in graphic design, sustainable development, travel, and literature. Originally from Texas, she has lived around the world and makes frequent trips to explore new places and visit family in Japan.
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