You kind of get two for the price of one with FormCrafts’ online form builder, as its premium plans include a free WordPress plugin version. There’s a small selection of templates that you can customize completely, and all templates are 100% mobile responsive. The form builder does have some nice features, but read on to find out why overall, it fails to impress.
Online Form Builder That Comes with a WordPress Plugin
Most form builders are either web-based or WordPress-based, but with FormCrafts, you get the best of both worlds…in theory. This English-language-only form builder includes a WordPress plugin with paid plans – though, to add a bit of confusion, the plugin is called “FormCraft” (minus the “s”).
You can use the plugin and forms on unlimited websites – but, depending on the plan you choose, the number of forms and form submissions could be limited. There’s a free plan you can try out, but if you’re using the forms on a business website, you’re probably going to need to upgrade, as this plan only offers a maximum of three forms and 50 submissions.
If you like the idea of a multifunctional form builder, keep reading to find out whether FormCrafts is right for you.
Great-Looking Templates, but the Choices Are Limited
You can use templates to build your forms with both the web-based and WordPress-based versions of FormCrafts.
The templates are all mobile responsive and well-designed, with modern styling that you can customize to match your brand. However, the selection of templates is limited – particularly in the WordPress version (as you can see in the screenshot below).
There is a range of templates available in the web-based version of FormCrafts, including a Stripe subscription template, PayPal order template, job application, bank survey, customer support request form, lead generation form, and site feedback form. You have to scroll through the templates to find what you’re looking for, as templates are not organized into categories.
The templates available in WordPress are different from those available in the web version, and the selection is more limited – including mainly contact and booking form templates. There are other WordPress plugin form builders that offer you a bigger selection of templates, such as Ninja Forms.
Some Advanced Features, but Nothing to Make FormCrafts Stand Out
FormCrafts has the tools you need to create business-focused forms for your website, but even its more advanced features aren’t anything special.
It has a live-updating math logic tool that creates a dynamic form with sliders to toggle values and display results in another field. However, Cognito Forms offers the same live math logic but bundles it with dozens more templates and an attractive editing interface.
FormCrafts’ features are designed to aid with sales and marketing, and your account dashboard allows you to see at a glance how your forms are performing (and whether they’re converting). You can create unlimited form fields and choose from 22 form field options, including choice matrix, star rating, and more.
With FormCrafts, you have instant access to a range of integrations directly in the form editor – and some of these are available even if you use the free plan. For example, you can integrate your plugin with Mailchimp and set up conditional logic in your form so that when your form is submitted, a new customer file is created. Integrations extend the functions of FormCrafts, and it’s particularly great if you do a lot of email marketing.
Premium WordPress Plugin
The FormCraft Premium WordPress Form Builder is available to purchase separately, but if you subscribe to a (paid) FormCrafts plan, you get the WordPress plugin included. The WordPress plugin works almost exactly the same way as the web-based version – though the interface adopts a traditional WordPress style.
The WordPress plugin makes embedding forms on your webpages a simple matter of copying and pasting an automatically generated shortcode.
Although many form builders allow you to accept payments via forms, with integrations such as PayPal, in most cases you have to be a premium subscriber to benefit from the payments feature. FormCrafts is different because you can accept payments through a Stripe integration on the free plan – though you are limited to accepting five payments per month. Not exactly ideal if you have an e-commerce website.See full list of features
Ease of use
Simple Web-Based Form Builder, but a Lot of Settings to Navigate
In theory, building a form with FormCrafts is simple. In a couple of clicks, you have a pre-formatted form (if you’re using a template), and if there’s nothing you want to change, then you can immediately start using it. However, when you want to customize form fields, you’ll soon realize that the interface isn’t as user-friendly as it first seems.
FormCrafts offers a drag-and-drop editor which is simple enough to use. However, to edit and/or customize the form fields, you have to click on the little green pen icon at the side of each field. That will bring up a field settings box, with tabbed settings (depending on the field type).
In itself, that’s fine – but finding the settings you need can be a bit of trial and error at first. You have to manually close each popup box – and if you don’t you’ll end up with a very crowded editor. I prefer Cognito Forms’ interface, which automatically hides settings panels when you click off them – it’s far more user friendly.
Easy Conditional Logic Setup
Conditional logic is a great feature for ensuring your visitors don’t have to answer questions that aren’t relevant to their inquiry – but in some form builders, it can be complicated to set up. With FormCrafts, the conditional logic screen is both intuitive and easy to understand, even if you’ve never used conditional logic before. All you have to do is select your options from the dropdown menus and click Save and Close.
The FormCrafts dashboard is a clear and easy-to-understand overview of how your forms are performing, as well as how many form submissions you have remaining (the higher-priced tiers give you unlimited submissions). If you start out on the free plan, these analytics – which couldn’t be simpler to understand – can help you decide whether to upgrade to a paid plan.
Creating Your Own Forms
You can get started building a form with FormCrafts just by selecting a template or blank form. The drag-and-drop part is beginner-friendly, but if you want to customize the look of your form (colors, fonts, and backgrounds, for example), the settings panels can seem rather overwhelming.
If you’re a developer or just want more advanced options, you can use custom CSS to style your forms – perhaps to make them integrate more smoothly with your website, since FormCrafts doesn’t inherit the styling of your website, even with the WordPress plugin.
However, if you’re new to online form building and don’t want to use advanced features yet (though you may in the future), FormCrafts offers tools to make sharing and/or embedding your form hassle-free. You can use direct links, embed code, use WordPress shortcodes (you must have the plugin installed), and add your form directly to your Facebook page.
Support for FormCrafts is a little thin. You can check out the basic knowledge base to find answers to some of the most common questions about FormCrafts, or you can send a contact form (email) to the support team who aim to respond “as fast as possible.” There are no support hours listed on the website, but it seems unlikely that support is available 24/7. Subscribers are promised priority email support, however.
In addition to the free plan, which limits you to three forms and up to 50 form submissions, FormCrafts has four monthly paid plans: Startup, Growth, Business, and Enterprise. You can upgrade or downgrade as needed since plans are paid monthly.
With the Startup plan, you’re limited to ten forms, while the Growth and above plans all offer unlimited forms. All plans have restrictions on the number of form submissions you can receive (500, 3,000, 15,000, and 100,000). If you’re using FormCrafts for business, then the Business or Enterprise plans are your best bets to avoid running out of form submissions mid-month.
While some form builders limit access to add-ons on certain plans, all FormCrafts paid plans include access to the pro integrations, so you don’t have to upgrade to a more expensive plan just to get additional features.
FormCrafts is a decent form builder, but it’s certainly not the most impressive. It’s probably most valuable if you want to use a form to provide instant price quotes for your customers.. It’s also a good option if you want to use the templates just as they are, without much customization, since you can just set up a form and start using it for your website.
The editor is simple to use, but lacks the finesse of some other plugins. The included premier WordPress plugin on paid plans does make FormCrafts a little more attractive – but ultimately, there are better form builders available, such as JotForm.
Ari is an experienced copywriter, editor, and digital marketing consultant. A creative at heart, Ari has 14 years’ industry experience and always aims to keep abreast of current trends and developments. He lives in the UK with his three beagles Zeke, Hope, and Sandy, who always make life interesting.