
Creating Content that Works – 5 Experts Weigh In
Content is king and you can get plenty for cheap. In fact, it has never been cheaper to create ‘content’ – just go on Fiverr or hire an intern and you can get blog posts for pennies on the dollar. But the question is – are you or your brand adding anything to the conversation? Are you educating or enlightening your audience with quality information? Or do you have a blog because everyone told you that it was critical to have one, the last time you updated it was four months ago and all you wrote about is how great your own product is?
Sound familiar?
Well, fortunately, plenty of brands are producing excellent, quality content that adds to or creates conversations that enrich their space. We spoke with a few leading brands about how they develop great content. They’ve even included some tips for those of you who want to get it right.
