6 Best Website Builders for Bakeries: Affordable Options in 2024

Not all website builders have the necessary ingredients to cook up the perfect bakery website. You need a builder that will make it easy for you to display your baked goods in their best light.

But looks aren’t everything. You need a builder that doesn’t sacrifice functionality just for a pretty template. Some builders provide excellent marketing tools as part of the package, and give you an easy way to take online orders through your site.

After testing top website builders, I found that Wix stands out for bakery businesses. It’s perfect for beginners, offering an array of built-in and third-party tools that are easy to use. Plus, Wix has a free plan, meaning you can create and keep your website without ever paying. Keep reading to learn more about Wix and the other five website builders I recommend.

What We Look For in the Best Website Builders for Bakeries

When I looked at website builders for bakeries, I checked for important things like easy ways to show off your bakery and handle orders. It’s key to have a simple tool that makes your bakery stand out and keeps order taking smooth.

• Bakery templates. Templates specifically designed for bakeries make your life easier. They come with all the essential features built-in, including photo galleries, menu pages, an embedded map, and more.
• Online store options. If you’re looking to take orders and manage them online, a website builder with a good e-commerce platform is a must.
• SEO tools. When a customer is looking for a bakery online, you want yours to be the one they find. Website builders with effective SEO tools will help you rise to the top of search engine results.
• Social media integration. The builders on this list will integrate your existing social media accounts with your website so that you can easily spread the word about your bakery.
• Ease of use. I made sure every builder on my list offers a user-friendly experience. This is important because you want to spend more time baking and decorating your pastries, and less time figuring out how to manage your website.

1. Wix: Effective Templates To Start Your Bakery Website

Wix offers 800+ templates, including a specific one for the Cafe & Bakery category with 15 dedicated templates. You can personalize these templates as much as you want to fit your bakery’s vibe. I like that you can showcase your baked goods with dynamic galleries, or you can add hover-over effects to reveal video backgrounds. Wix also automatically creates a mobile version of your page, ensuring your bakery’s website looks great on any device.

If you’re looking to streamline the building process even further, Wix’s AI Builder is definitely worth exploring. It begins by asking you about your bakery, your style preferences, and the features you need. It then crafts a unique website tailored to your requirements. When I used it, I was presented with various design options and was able to customize the layout, colors, and text by chatting with the AI bot. It’s like having your own website developer!

Wix’s free plan gives you access to almost all features but includes Wix branding and a subdomain, which might not be ideal for a professional look. In my opinion, the Core plan is well-suited for small and medium businesses. It offers 50GB of storage, essential e-commerce features for selling your treats online, and marketing tools like an email marketing creator and social media manager to spread the word about your delicious creations.

Features

• Online store. If you’re a bakery that delivers, Wix’s e-commerce tools mean you can take orders and payments through your website. You can customize your product gallery to make your treats pop and accept payments through credit card or PayPal.
• Wix SEO Wiz. This effective, easy-to-use tool builds a personalized SEO plan for you to help your bakery website rank higher in search engine results.
• Seamless social media apps. The Wix App Market has more than 300 apps for you to search through and add to your website, including plenty of social media tools to help build your following. Restaurant Social Bar encourages site visitors to follow you on your social channels. MyReviews will display your recent Yelp, Google, or Facebook reviews right on your website.
• Wix Owner app. The Wix app lets you manage your bakery on the go. You can update product lists, mark items as sold out, and respond to customer inquiries easily, keeping your bakery’s service responsive and efficient.

Read our expert Wix review for more details.

2. SITE123: A Website Builder That’s as Easy as Apple Pie

SITE123 is a great starting point if you’re new to website building. Its user-friendly interface, complemented by a simplified editing bar, means you can whip up a website with the same ease as your favorite recipe – no tech skills needed. The point-and-click editor lets you add or tweak sections like menu pages, photo galleries of your baked goods, or your bakery’s story with just a few clicks.

While SITE123 doesn’t offer bakery-specific templates, it does provide 180+ customizable templates to suit your bakery’s needs. You get to choose from professionally-matched color palettes that can mirror the warmth of your bakery or the zest of your lemon tarts. Plus, for every page, whether it’s your menu or gallery, you get to choose from at least two layouts.

However, while functional, I found that SITE123’s templates tend to have more generic designs – especially when compared to platforms like Wix. These templates often share a very similar base design, featuring large hero images and centered headlines. That said, while the ability to modify the core structure or the design elements themselves is limited, you should have no issue creating a good website with SITE123.

Features

• Great restaurant features. You can put your menu online with pricing and pictures. You can also add your bakery’s hours and location with Google Maps. If your bakery caters to sit-down clients, SITE123 has a reservation tool where customers can book a table through your website.
• Easy online ordering. SITE123’s e-commerce feature allows you to add an online store to your website. You can accept payments online, manage your orders, and provide delivery and pick-up instructions for your customers.
• Testimonials. Showcasing customer testimonials on your website can significantly enhance your bakery’s credibility. This feature allows you to easily create a dedicated page for sharing positive feedback. This feature can be a powerful tool in attracting new customers and building trust.
• 24/7 support. Running a bakery can be hectic and having access to round-the-clock support can be a lifesaver. SITE123’s 24/7 customer support ensures that you can get help whenever you need it, regardless of your time zone or working hours.

Want to learn more? Read our expert SITE123 review.

3. Squarespace: Showcase Your Bakery Exactly As You Want

Squarespace’s gallery layouts are perfect for bakery websites, serving up professionally designed spaces that make your treats look as good online as they do in the display case. You have a lot of control over the display of your images, and they are automatically adjusted to look their best on all devices. If you have high-quality photos of your delicious treats, then a Squarespace website is a good place to show them off.

Squarespace not only offers a dedicated bakery template but also 15+ restaurant layouts adaptable to a bakery’s needs. These layouts include must-haves like menu pages, customizable booking forms, and maps to pinpoint your location. While I was initially disappointed that there was only a single bakery template, in practice it’s not a big deal. As it turns out, the real magic of Squarespace lies in its deep customization options. Choose any design that catches your eye, then tailor it with your unique colors, fonts, and photos, and integrate the features you need.

If you’re running both an online store and a physical bakery, hooking up your Squarespace site with Square can really smooth out your sales operations. Square brings to the table an all-in-one Point of Sale (POS) system and the hardware to match, making sure your online and in-person sales are perfectly in sync. This combo can make your life easier but also tie together your customers’ shopping experiences, keeping everything from inventory to sales tracking neatly in one place.

Features

• Attractive gallery displays. Squarespace offers a variety of gallery layouts. You can add multiple blocks to each gallery and organize them by category, like cakes, cookies, cupcakes, etc. You can also add a title and description for each item.
• Unlimited Storage. Squarespace provides unlimited storage and bandwidth on its plans, ensuring ample space for your high-quality bakery images and content​​.
• Integrated social sharing tools. With Squarespace, you can pull content from your social media feeds, such as Instagram or Facebook feeds, and share on your site. You can also push content from your website, such as blog posts or new bakery products, to your social channels.
• Customizable online store features. You have control over almost every aspect of your Squarespace store, including the layout of product pages, shipping options, checkout forms, coupons, and more. You can even automate emails to send to customers when their online orders are ready for pickup.

For more details, read our in-depth Squarespace review.

4. Webador: A Fast and Simple Website Solution for Bakeries

Webador stands out for its ability to let you create a functional website incredibly quickly. This speed is thanks to a focus on essential features over extensive customization during initial setup. Webador provides a streamlined workflow with simple, pre-designed templates and intuitive editing tools. This allows you to focus on adding essential content like your bakery’s opening hours, location, and enticing product photos, all within minutes.

Webador provides a selection of over 50 templates, with design customization primarily confined to adjusting colors, layout, and fonts. Despite these limitations, the platform compensates with a free plan that includes free hosting and unlimited storage. Overall, the free plan offers a solid foundation for your bakery’s online presence without the need for extensive modifications.

While Webador is straightforward and user-friendly, it might not be the best choice if you’re looking for a website with complex e-commerce functionality or extensive customization features. Webador is more suited to those who need a simple, quick solution for their website.

Features

• Blogging tools. Webador’s blogging capabilities are simple but effective. You can easily share updates and recipes, or showcase your special creations to engage with your customers and enhance your online presence.
• Shared website editing. You can invite team members to collaborate on your website, assigning roles like co-owners and page editors. This feature is especially useful for bakeries where multiple people might be involved in updating content, such as daily specials or new menu items​​.
• Categorization. The ability to categorize different products on your website is a key feature of Webador. For a bakery, this means you can organize your offerings into categories like cakes, bread, pastries, etc., making it easier for customers to browse and find what they’re looking for on your site​​.
• Customer accounts. Webador allows you to create customer accounts, which can be an asset for a bakery’s website. This feature enhances customer experience by enabling easy reordering, tracking of previous purchases, and potentially offering personalized deals or loyalty rewards​​.

Read our expert review for more on Webador.

5. IONOS: Website Creation with Advanced AI Tools

IONOS is an ideal choice if you’re aiming for efficiency and ease in creating and maintaining your bakery’s website. Its AI tools strike a good balance between automation and customization, enabling the creation of a professional-looking website without the need for deep technical knowledge​​​​​​​​​​​​​​.

IONOS offers a limited range of website templates, with only 25 options available. Among these, one template is specifically designed for bakeries. While the selection may seem small, the available bakery template (combined with the AI tools) should give you a good starting point for creating a tailored website for your bakery​​​​​​​​​​​​​​.

Just a heads up – if you’re going with IONOS, you’ll need to source your own high-quality photos since its photo gallery isn’t huge. This might mean getting some professional shots done or finding great images yourself, so your bakery’s website visually appeals to your customers​​​​​​​​​​​​​​.

Features

• Automatic image optimization. IONOS quickly optimizes images for all devices. This means your bakery’s photos will load fast and look great, keeping those early morning, hungry customers happy and possibly boosting sales.
• Competitor tracking. This tool provides insights into your competitors’ online activities, such as their Google rankings, reviews, and social media presence. It can help you stay informed about market trends, adjust your strategies accordingly, and find opportunities to differentiate your bakery from others​​​​.
• Helpful grid system. IONOS’s website builder features a grid system that automatically aligns elements, simplifying the design process for you. This means you can easily create a professional and user-friendly bakery website without needing any coding or design expertise​​​​​​.
• AI integration. Tools like AI Text Generation and AI SEO Text Generation will help you make your bakery website quickly. These tools create good, search-friendly content about your bakery, helping more people find your website online​​​​​​.

See more in our expert IONOS review.

6. Shopify: Streamlining E-commerce With Advanced Features

Shopify shines with its range of dynamic and responsive templates geared toward food businesses, including bakeries. You’ll find features like a classy card carousel to highlight your signature items and a selection of beautiful color palettes to match your bakery’s theme and style.

Shopify is also a robust e-commerce platform offering essential features for bakeries. This includes customizable product pages, powerful marketing tools for social media campaigns, and efficient inventory management. All of these contribute to a seamless online selling experience for your bakery.

Shopify starts with a 3-day free trial, but it can be quite expensive afterward. As a bakery owner, you’ll need to evaluate if the investment aligns with the scale of your business.

Features

• Customer segmentation tool. This tool allows you to categorize your customers based on their preferences and buying behavior, enabling targeted marketing and personalized service offerings for your bakery.
• Extensive app store. Shopify’s app store lets you enhance your website functionality. Set up a mailing list and manage your business all from one platform.
• Business tools. Shopify’s suite of free business tools can be a real asset for managing and growing your bakery. These include handy generators and calculators like invoice and barcode generators, simplifying daily business tasks and streamlining operations.
• Large collection of themes. Shopify’s array of over 165 themes really stands out. They’re diverse, including options that match the unique style of a bakery. They look as good as Wix’s but keep in mind the premium ones can be pretty expensive.

For more features, check out our expert Shopify review.

Pick The Best Website Builder For Your Bakery

Just like choosing the best ingredients, when it comes to choosing a website builder for your bakery, keep it smart and simple. You don’t want to waste too much time building your website, but it should be captivating enough to convince your online visitors to visit your bakery in person.

If you’re seeking a platform that allows for a highly personalized touch, Wix is my top recommendation. With over 800 templates, including 15 dedicated to the Cafe & Bakery category, it empowers you to bring any vision to life.

Squarespace is a standout for creating a professional-looking design coupled with efficient marketing tools, like email campaigns. It’s tailored to elevate your bakery’s online presence.

If you’re aiming for simplicity in getting online, SITE123 is the way to go. It offers an uncomplicated online ordering system and 24/7 multilingual support, ensuring ease of use and accessibility.

FAQ

Which web builder has the best eCommerce features for selling baked goods?

Squarespace stands out for selling baked goods online. It provides a comprehensive online store setup with customizable layouts for product pages, diverse shipping options, and tailored checkout forms. Additionally, it automates customer emails for order updates, which is a useful feature for notifying customers when their bakery orders are ready for pickup.

Can I find templates designed for bakeries?

Yes, specifically with Wix. It offers over 800 templates, including 15 that are specially designed for cafes and bakeries. These templates are tailored to highlight bakery products and services, with features like photo galleries, menu pages, and social media integration, making them a perfect fit for a bakery’s online presence.

How can I design a menu for my bakery?

Yes, SITE123 is equipped with specific tools for managing restaurant and bakery menus. You can easily add, edit, or remove menu items, and update prices and descriptions. This ensures your customers always have the latest information about your bakery’s offerings.

Can I create a website for my bakery without any coding?

Absolutely – Wix is an ideal choice for beginners. Its intuitive drag-and-drop interface allows you to build a professional-looking bakery website without any coding knowledge. The process is straightforward, enabling you to focus more on your bakery and less on website technicalities.