Inside this Article
1. Wix - Tons of Features and Templates for Boutiques2. Squarespace - Attractive Visuals and Fantastic E-commerce3. SITE123 - Have Global Reach with Website Translation4. WordPress.com - Plugins Designed Specifically for Online Shops5. Jimdo - Intuitive AI Helps Build Your Site FastShowcase Your Products With a Stunning Boutique WebsiteFAQ
Short on Time? These Are the Best Website Builders for Boutiques in 2023:
- Wix – Tons of features specially designed for boutique e-commerce sites
- Squarespace – High-quality & customizable templates with great e-commerce features
- SITE123 – Excellent option for your boutique shop if you’re new to web design and development
1. Wix – Tons of Features and Templates for Boutiques
If you’re planning to host a boutique website on Wix, you’ll have multiple options for creating it. In addition to Wix’s proprietary drag-and-drop builder, Wix offers a selection of boutique templates. Whether you’re running a flower boutique, fashion boutique, or even a high-end jewelry boutique, you can find a template to fit your needs.
- 20GB storage
- Unlimited bandwidth
- $75 in ad vouchers
- Website booster and form builder apps
- Visitor Hook – Display promotional pop-up offers to customers
- Store Mapper – Provide a map and directions to your brick-and-mortar store, if you have one
- Birthday Club – Create loyalty programs for your customers
- Impressive Slideshow – Show off highlighted products with captivating captions and animations
2. Squarespace – Attractive Visuals and Fantastic E-commerce
If you’re looking to create a website with a distinctively modern aesthetic, then Squarespace is the way to go. Though it might not have a “boutique” category, Squarespace offers over 100 highly customizable online-store templates. Emphasis on customizable. Thanks to Squarespace’s grid editor, you can edit any template as much as you like until you have the perfect site for your boutique. Even the ones that aren’t store-specific. All you need to do is go to any page and add a “Products” section. With that out of the way, you can go to the Commerce menu and add products, sales, payment methods, and more.
- Unlimited storage
- A free custom domain
- Advanced SEO
- AfterShip – Advanced shipping management plus a branded tracking page.
- FreshBooks – A one-stop platform for managing financial information.
- Mailchimp for Commerce – A marketing platform designed to keep customers coming back.
3. SITE123 – Have Global Reach with Website Translation
SITE123 will let you create a boutique website quickly, but some of your design options may be limited compared with those you’d get from other builders. SITE123’s themes and templates offer a quick way to get your store online, but it doesn’t provide as many specialized templates for boutiques as other platforms do. Your best option would be to find a webstore theme or template that best suits your personal style and customize it using your products and images. SITE123 does support a wide variety of third-party plugins, allowing you to customize your website how you wish. This is where you can add features such as live chat, specialized photo and product galleries, and more. One thing that SITE123 does better than other website builders is website translation. You can build your website in more than 80 languages to make it multilingual. This is perfect for those wishing to tap into multiple markets where people speak a different language. If you’re curious about all the features SITE123 has to offer, check out our in-depth review.
If you want a bit more control over your boutique website, then WordPress.com may be for you. It offers the most extensive variety of templates in the world with a massive number of boutique templates. There’s a boutique template for every type of store you might want to run. Also, you can find WordPress plugins for all the following features:
- Live chat
- Shopping carts
- Credit card, PayPal, and e-Wallet integration
- Sales tax calculator
- Shipping calculators
- Gift card creation and redemption
- Specialty product galleries

5. Jimdo – Intuitive AI Helps Build Your Site Fast
If you’d like a little more help with building your website, Jimdo may be the builder for you. Its Dolphin website builder uses an intuitive AI that will help you design your boutique website in about three minutes. Of course, you can always go the route of using the standard creator program and customize an appropriate boutique template.
Showcase Your Products With a Stunning Boutique Website
You have an eye for beauty, so you understand the need for your website to pop and connect with your customers. When you pick the best website builder for boutiques, you give yourself the tools necessary to dazzle your customers while providing them with a way to buy your products seamlessly. With the right builder and right design, you put yourself in the best position to open and operate a successful boutique website. All the choices here are suitable for your boutique website. But, after experimenting with each one of them, I must admit that I have a few favorites. If you are looking for a lot of functionality, check out Wix. You’ll have tons of apps that can help with everything sales and marketing related. On the other hand, if you are new to web design and development, Squarespace gives you plenty of help with the design. When it comes to visual elements, this company is pretty hard to beat.Builder |
Top Feature | |
Wix | Tons of apps and templates specifically for online shops | |
Squarespace |
Beautiful high-quality templates and great e-commerce features |
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SITE123 | Build your website in 80+ languages | |
WordPress.com | Plugins designed for e-commerce and marketing | |
Jimdo | Intuitive AI helps you build a website in no time |