We rank vendors based on rigorous testing and research, but also take into account your feedback and our commercial agreements with providers. This page contains affiliate links. Advertising Disclosure
  1. Website Planet
  2. >
  3. Blog
  4. >
  5. 5 Best Online Form Builders (#1 is Free)

5 Best Online Form Builders (#1 is Free)

Hendrik Human Hendrik HumanForm Builder Expert February 16, 2024
February 16, 2024
Whether a company wants to get to know their audience better, identify trends in the market, or understand consumer sentiment on a particular topic, fill-in forms can be an incredibly valuable resource. Nowadays, there are plenty of fantastic form builders out there, which allow users to quickly construct forms that can be added to a website, disseminated through email, or hosted via online portals.

We gathered some of the best around and had a look at what they have to offer.

#1 JotForm1

Regarding pricing plans and features, JotForm provides a very similar offering to that of WuFoo. However, one of its outstanding features—and where it arguably beats out the competition—is the offering of incredibly modern and attractive templates. It’s important to appreciate how important aesthetics can be to completion rate; clean and modern forms instill trust in individuals who may otherwise be hesitant to share their personal information online.

Users can choose between standard one-page form templates or “card templates,” where questions are delivered on cards one at a time with a progress bar at the bottom. This means that even with a free plan there is the ability to create some pretty functional and visually appealing forms.

The main limitations of the free plan are the number of forms (5), entries (100), and views (1,000) offered. With tiered premium plans, users can unlock:
  • Up to 100,000 submissions
  • Up to one TB of storage space
  • Unlimited forms and submission storage
  • HIPAA compliance (for health-related forms)
  • No JotForm branding
Almost like a website builder, Jotform allows for a HUGE amount of integrations through plugin-like apps and widgets. PayPal, Google Drive, Dropbox, and MailChimp are all there, plus dozens more. Users can also insert a Jotform form on almost any website or platform using the provided embed code.


JotForm Form Builder (Card Form)

#2 WuFoo

WuFoo is one of the best form builders out there, and includes a great range of integrations, payment methods, and a decent free account option. The tiered pricing plans allow users to unlock more forms, entries, and uploads, as well as utilize more advanced features, such as form logic.

A cool thing about this platform is that users can try out the form builder for free before signing up. WuFoo also provides premade templates as a starting point for users to create their own individualized forms.

Another great feature of WuFoo is that it integrates seamlessly with a number of other popular platforms:
  • Dropbox: Easily upload files straight into associated Dropbox accounts.
  • Confluence: Embed WuFoo forms directly into webpages.
  • MailChimp : Add contacts to MailChimp mailing lists via WuFoo forms.
  • Salesforce: The same as MailChimp.
  • Twitter: Automatically update information (e.g., event attendance) within an associated Twitter feed.
  • Wix 1 : Embed WuFoo forms onto an existing Wix website.
  • Google Analytics: Monitor conversions through advanced real-time tracking and metrics.
Users also have the ability to add payment methods to forms from trusted gateways such as Square, Authorize.Net, Braintree, Chargify, Freshbooks, PayPal, Stripe, and USAePay, which make it a fantastic option for small organizations and individuals looking to monetize online.

WuFoo Form Builder1

WuFoo Form Builder

#3 FormStack1

Next up, we have FormStack. While FormStack doesn’t have any free plans, users can try any plan for free for 14 days. The application offers very flexible pricing plans, which can be billed monthly or annually, offer a range of tiered features, and allow users to “add-on” key features to their selected plan.

FormStack’s focus is on creating intelligent forms. This means that users can:
  • Create workflows to automate the review, editing, and completion of forms.
  • Create personalized portals to provide access to saved forms.
  • Create offline forms that can be completed anywhere and submitted later.
  • Purchase the Conversion Kit add-on, designed to help businesses meet their goals through metrics and dynamic advice.
FormStack also shines in terms of integrations. Users can easily add FormStack forms to platforms like HubSpot, Drupal, TypePad, and  WordPress 1. Files can be automatically uploaded to Dropbox, Google Drive or other cloud storage. And, there is the option to accept payments from PayPal, Stripe, etc.

Users also have maximum control over their forms with an extensive form builder. While this may be more than many businesses or organizations are looking for, it is perfect for those who see value in endless customization and the ability to integrate into an established system.


FormStack Form Builder

#4 Gravity Forms

We then have Gravity Forms, which is a WordPress form builder plugin. The main feature of Gravity Forms—and the key differentiator between its tiered pricing plans—is the number of integrations through available “add-ons.”

With a Basic plan, the most important integrations are:
  • ActiveCampaign
  • MailChimp
With the Pro plan, users also unlock:
  • Agile CRM
  • Dropbox
  • Trello
  • Slack
  • PayPal
And, with the Elite plan, users have access to:
  • Authorize.Net
  • Coupons and surveys
  • Priority support
  • WordPress Multi-site
All plans provide unlimited forms and entries, conditional logic, and multi-page (or, card) forms. Luckily, users can demo the form creation tool before signing up. Gravity Forms also provides the ability to create forms in the WordPress dashboard, which may be a bit complicated for those who are less familiar with this platform.

The main drawbacks to Gravity Forms is that it’s only available on the WordPress platform and that it has a much higher entry-level price. However, we have to say that it does offer added value in return. So, depending on the budget, it could be a great option.

Gravity Forms1

Gravity Forms WordPress Plugin

#5 Form Assembly

Form Assembly is the highest-end of all the form builders on this list with the most costly pricing plans. It’s meant for those who need to seriously incorporate forms into their existing online presence or business, and provides advanced integrations, features, and collaboration tools.

With the Professional plan, you get:
  • Salesforce integration
  • Payment options
  • Smart formulas to redirect users based on their input
  • Automatic email notifications and responses
At the Premier level, you unlock:
  • Advanced pre-filling of fields
  • E-signatures
  • CAPTCHA authentication
  • More integrations
Enterprise is suitable for large corporations and includes:
  • Up to three users
  • Better server infrastructure
  • Advanced authentication tools for users and participants
The Compliance plan builds on Enterprise with enhanced security, even better server resources and compliance with bodies like the HIPAA and others.

In order to evaluate the platform, please initiate a demo request and arrange a suitable timing. Utilizing Form Assembly might not seem beneficial for an individual or if forms are not integral to your business operations. Nevertheless, it stands as a remarkable choice, potentially the best, particularly for sizable corporations or enterprises.

Form Assembly1

Form Assembly

Shorten the distance between your business and everyone else

In today’s world, information is the ultimate commodity; no matter what business, industry or niche we are talking about. That makes collecting data in a way that’s fast, efficient, and actionable more important than ever. It also makes the ability to integrate this data collection service into an existing system more important than ever. Take this to heart and invest in one of these excellent form builders that will help any business do just that, and sometimes even more!

Rate this Article
4.3 Voted by 14 users
You already voted! Undo
This field is required Maximal length of comment is equal 80000 chars Minimal length of comment is equal 10 chars
Any comments?
View %s replies
View %s reply
Related posts
We check all user comments within 48 hours to make sure they are from real people like you. We're glad you found this article useful - we would appreciate it if you let more people know about it.
Popup final window
Share this blog post with friends and co-workers right now:

We check all comments within 48 hours to make sure they're from real users like you. In the meantime, you can share your comment with others to let more people know what you think.

Once a month you will receive interesting, insightful tips, tricks, and advice to improve your website performance and reach your digital marketing goals!

So happy you liked it!

Share it with your friends!

1 1 1

Or review us on 1

Best Functional Forms1image

Create Unlimited Forms for FREE

Choose from 100+ form templates