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PinnacleCart Review [2024]: Is This Website Builder Worth It?

Ana Marković Ana Marković Website Development Expert

PinnacleCart is an all-inclusive e-commerce software that offers web hosting and great site security solutions. Although it lets you sell an unlimited number of products and doesn’t charge transaction fees, it still can’t quite match Wix’s e-commerce features, which involve a wider selection of online store templates and apps in general.


Most shopping cart platforms serve as add-ons to existing websites, but PinnacleCart does a lot more than just make visitors’ checkout process easier.

PinnacleCart is a SaaS platform, which means that web hosting and site security are included in the subscription price. And since it’s a cloud-based software, you can expect better performance.

Plus, PinnacleCart charges no transaction fees and lets you sell an unlimited number of products. On the downside, there’s no POS system to track inventory from a physical store.

You can set up your store in English or in various languages, including Danish, French, Italian, Spanish, Russian, Portuguese, Chinese, German, and Bulgarian.

While PinnacleCart is a solid e-commerce solution, it didn’t make our list of the top website builders in 2024.

Features and Ease of Use

Getting started with PinnacleCart is pretty easy, and you don’t need to enter your credit card information. Just type in the name of your store and your contact information, and PinnacleCart will generate a website for you that can be edited to match your style.

Create PinnacleCart Online Store
To try out PinnacleCart, I created a clothing store called Fashion Treats.

PinnacleCart doesn’t have a ton of themes, but it offers a solid selection of quality designs in various categories, from food to sporting equipment. All themes are mobile responsive, and you can change themes without losing your previous edits.

PinnacleCart Themes
PinnacleCart offers 40+ themes.

With the drag-and-drop site editor, things like adding a logo or customizing a form are super easy. What I liked best are its image-related features Magnify and Lightshot, which really make your products stand out on the page. Another great asset is the ability to upload photo galleries (not just individual images) to showcase your products.

If you’re tech savvy (which I’m not), you can access your theme’s CSS files for advanced customization, or hire someone from PinnacleCart’s team of experts to design a site for you for an additional fee.

PinnacleCart Dashboard
You can manage everything from the left-side panel of the dashboard.

What I found particularly helpful was the Quick Start Guide, which appears in the dashboard when you sign up. It takes you through all the stages of setting up your online store, from adding products to setting up payments and shipping options. If you don’t want to follow the guide straightaway, you can access it later under the tab with your username.

Adding products is pretty straightforward, and you can easily add descriptions, product variants, and an unlimited number of product attributes.

PinnacleCart Product Information
Setting up prices and taxes for your products is really easy.

There’s a built-in set of SEO and marketing tools to help you promote your business. You can add meta descriptions and custom URLs, offer promo codes and gift certificates, add product reviews, display recommended products, send abandoned cart emails, and more.

You can also transfer your storefront to your social media profiles so customers can share your products or shop directly on Facebook, Twitter, or Google+.

PinnacleCart also has lots of apps to help you extend your site’s functionality. For example, you can integrate Google AdWords to run online ad campaigns, Google Analytics to track your site’s performance, Endicia to help you generate shipping labels, or QuickBooks to assist you with accounting and tracking revenue.

PinnacleCart apps
PinnacleCart offers marketing, accounting, and shipping apps, among others.

Another perk is that you can export your products to platforms like Amazon, eBay, and Yahoo Shopping to sell there as well.

Pricing and Support

PinnacleCart doesn’t have a free plan, but it does offer a 14-day free trial (which you should definitely use to try before you buy, since the company doesn’t issue refunds).

Because PinnacleCart is a cloud-based platform, its three plans (Standard, Advanced and Enterprise) are all pretty similar in terms of functionality. Each offers a pretty cool QuickBooks integration, no transaction fees, and the ability to add unlimited products, for starters.

The major difference is in terms of storage space and bandwidth, with the Standard plan limiting you to 10GB and 20GB respectively. Also, Standard plan subscribers can accept payments only via PayPal and PruPay.com, while higher-tiered plans give you access to over 30 payment options.

In addition to an extensive support center, PinnacleCart offers email, live chat, and phone support (this last channel is only available to users on the Advanced and Enterprise plans).

To test out their response time, I sent them an email asking whether I’ll be able to switch between templates if I changed my mind. I got my response in less than two hours, and the customer support agent was very friendly and helpful.

PinnacleCart Customer Service Response
My email was answered within two hours.


How does PinnacleCart match up to the competition?

WixCompareOur Score4.9Compare
SquarespaceCompareOur Score4.8Compare
PinnacleCartCompareOur Score4.4Compare
SimpleSiteCompareOur Score2.5Compare


PinnacleCart is a great choice for smaller and larger businesses alike. You get a solid set of features regardless of the plan you’re on, and you can upgrade to higher plans as your business starts to grow.

However, its plans can be pricey compared to other website builders, such as Wix, which offers more perks for less money, including unlimited bandwidth on all plans and the ability to run multiple stores. Want to keep scouting out options? Check out our list of the best website builders in 2024.
Pros Cons
  • Unlimited products and product categories
  • Multiple admin accounts
  • Effective marketing tools
  • No transaction fees
  • Limited selection of themes
  • No POS system for physical stores


What is the best website builder for e-commerce? 

It all depends on what you need. Wix is our #1 choice for online stores due to its affordable plans, lack of transaction fees, and huge selection of templates and apps.

Shopify and BigCommerce are also popular choices designed specifically for building online stores – Shopify works great for smaller and larger businesses alike, while BigCommerce is better suited for large volumes.

We’ve compared the best e-commerce options with all the info you need to decide.

Can I build an online store for free?

It’s hard to build a fully functional online store for absolutely no cost. Weebly may be one of the best-value e-commerce solutions, as you can access most of its major features on a free plan, but if you want a custom domain, you’ll need to upgrade to a paid plan. Square Online also provides full functionality on its free plan, but you’ll pay a percentage on every sale.

If you can swing a small fee, Wix and Weebly both offer affordable plans for great value. You can cut down even further on cost by using one of our coupons to get discounts on an annual plan.

What are the best templates for my online shop? 

To make your online store a success, you’ll need well-designed templates that show off your services or products in their best light and prompt visitors to take action. Wix has one of the largest selections of online store templates, so you’re likely to find a good fit regardless of your niche. However, if you’re looking for the slickest and most elegant designs available, Squarespace is your go-to website builder (check out some of our favorites).

Which is better, PinnacleCart or Shopify?

Both of these e-commerce platforms offer great features like the ability to list unlimited products, add multiple admin accounts, and sell across multiple channels. However, unlike Shopify, PinnacleCart doesn’t charge transaction fees – a major money-saver, particularly for small stores.

On the other hand, Shopify offers unlimited bandwidth on its lowest-tier plan and has a larger selection of themes (although most of them are paid). Check out our expert in-depth Shopify review to weigh the pros and cons.

If you want to check out more options, take a look at our list of the best website builders in 2024.
Ana Marković Ana Marković
Ana specializes in writing about web building platforms, project management software, and other digital tools. She has been a freelance writer for 7 years, and has published countless product reviews and comparisons in that time. Ana has a passion for language and all things tech, and she combines the two to provide accessible and insightful resources for anyone interested in building websites or managing projects.
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