Blogger is no stranger to the blogosphere: indeed, it’s the name that comes to mind when most users think about a blogging platform. Since Google acquired it in 2003, it’s also been integrated into their full suite of apps: as long as you have a Google account, you automatically have a Blogger account. Because it’s free, open-source, and one of the easiest blogging platforms to use, Blogger is likely to be around for a very long time.
Blogger provides pretty much everything you need to build your own website: a free subdomain, almost unlimited resources to run your blog, and even a free SSL certificate that comes pre-installed with your site. You also have the option of purchasing your own custom domain and having it point to your Blogger site for free. It’s incredibly simple to use with its drag-and-drop interface: like most website builders, it’s got a selection of themes you can choose from to customize your site. Note, though, that Blogger is 100% focused as a blogging platform: this is great if you’re looking to publish content regularly and get the word out there, but not so great if you’re also looking to add e-commerce functionality, a portfolio, and whatnot.
Blogger is free to use. There aren’t even any ads (though you can opt to monetize your blog by enabling Google AdSense), since Blogger is part of Google’s ecosystem and is one of the many free products they provide to keep you engaged with the services that actually do make money. The only time you pay is if you want to register a domain, but the money goes to the registrar, not to Google. This means that if you’re looking for a purely blogging platform, Blogger remains an excellent option.