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Reviews and expert opinion Blogger

Miri Colman
Miri Colman
Website Development Expert

Blogger is a free platform that offers enough basic features to create a simple blog. However, being a basic tool designed for a single purpose, Blogger can’t contend with today’s website builders. For example, Wix offers a blogging platform that includes tools to grow your reader base and develop your blog into an expanded website.


Blogger Is a Simple Platform for Simple Blogging

Blogger is one of the old-school blogging platforms that used to be a cultural phenomenon for teenagers back in the day. It’s simple, it’s easy to use, and it’s owned by Google. Normally, it wouldn’t matter who owns a website builder, but when it’s Google… it matters.

If you have a Google account, then you already have a Blogger account. When I dug deeper, I found that my Blogger account was also integrated with Google AdSense and Google Ads, making it super easy to start monetizing and bringing traffic to my blog.

Blogger provides a free subdomain and a free SSL certificate that comes preinstalled. You can also purchase your own custom domain and point it to your Blogger site for free.

Because it’s a Google site, Blogger is available in 60+ languages. It also supports right-to-left languages, with right-to-left templates available, as well as bidirectional text editing capabilities.

While Blogger should be a huge name today because of its parent company, it actually didn’t make our list of the top website builders. Keep reading to see if it might still be right for you.

Features and Ease of Use

You can use Blogger to create and monetize a basic blog with content, images, and videos. The platform is pretty simple to use and doesn’t require any technical know-how.

I found the dashboard to be well-labeled and user-friendly. There is a side menu with all the tools you need to manage and design your website. I could arrange my homepage by easily dragging and dropping the gadgets. Creating an actual blog post is as simple as working with a Google doc.

Blogger layout tab
I was happy to see the simple drag-and-drop feature for arranging my homepage

Blogger offers 12 themes, and each theme has at least three different color schemes to choose from. You can also use custom HTML coding on the themes and choose from a wide selection of third-party themes.

I really like the comment moderation tool, which allows me to approve or delete comments from my blog visitors. But Blogger isn’t perfect. You don’t have the ability to block or filter words that you don’t want in the comments. And with no IP tracking capabilities, you also can’t block specific blog visitors or see what country the blog comments are coming from.

Pricing and Support

Blogger is free to use, and there’s no catch – it won’t even put ads on your site (unless you enable Google AdSense in order to monetize your blog). While free is a nice perk, it usually means there are limits, which is no surprise. This is why I prefer Wix for my blogging platform. Wix offers a free plan as well, which is great, but when it’s time to turn your blog into something more or expand your site, a paid plan is actually quite affordable and upgrading is easy.

Blogger doesn’t have a dedicated customer support team. What it does have is a help center with user guides and articles. I also discovered community forums that Google staff occasionally pops in to responds to questions (but it’s not a guarantee).

Blogger community forums
You can get help from the Google team or from fellow Blogger users through the community forums


How does Blogger match up to the competition?

WixCompare 4.9 Compare
SquarespaceCompare 4.8 Compare
BloggerCompare 4.2 Compare
SimpleSiteCompare 2.5 Compare

User reviews

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Bottom line on Blogger

For a completely free platform that offers you the opportunity to easily monetize your blog, Blogger isn’t a bad choice. However, it lacks a lot of the features that other more robust platforms offer for free, like e-commerce capabilities and an app market.


  • Easy-to-use, beginner-friendly platform
  • Available in 60+ languages
  • Free subdomain and a free SSL certificate
  • Integrated with Google AdSense and Google Ads


  • Limited to blogs – can’t create other sites
  • Comment moderation tool is limited

Blogger is a decent option for your first blog; however, it isn’t a feature-rich platform and doesn’t make our short list of the top website builders.

Miri Colman
Miri Colman
Miri is an experienced content writer with a passion for technology. She is originally from London but loves to travel the world. She loves chocolate and reality TV. She does not drink tea or coffee, much to the horror of her nation.

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