Reviews and expert opinion Leadpages

Miri Colman
Miri Colman
Landing Page Expert

Leadpages is an easy-to-use landing page builder which offers code-free drag-and-drop customizations and unlimited lead collection. You can integrate your landing page with an enormous number of marketing apps and tools to maximize the impact of the page, and increase sales.


Overview

I found the Leadpages menus easy to navigate and well labeled. The content blocks were easy to add, move, and customize, and my landing page came out looking far more professional than I had expected!

Leadpages has a huge range of customizable, mobile-responsive templates to choose between, as well as offering built-in conversion guidance as you build your page.

Leadpages
Leadpages helps you optimize your page as you build.

The dashboard is only available in English, and there is a free 14-day trial available, but you will have to hand over your credit card details in order to sign up for it. If you want to see which other landing page builders are available before you decide which one is best for you, then you can click here for our top recommended landing page builders for 2020.

Features and Ease of Use

Leadpages key features include:

Templates. Leadpages offers over 200 professional looking templates organized into 10 different categories. One of the great features is the ability to sort and filter through the templates based on conversion rates, making it easy to select the most effective landing page for your campaign, within each category.

Leadpages
I thought filtering by “conversion rate” was a great additional feature

Drag-and-drop editor. The editor is user-friendly and you don’t need any prior coding experience to build a landing page.. There is a large range of different types of content blocks available, which you can select and drag from the “section type” category on the side menu. You can then edit the text, add images and videos, and customize the design by selecting colors, fonts and spacing. Unfortunately Leadpages only offers a few generic fonts and you cannot upload a customized font, which will make it harder to align the landing page with your existing branding style, if you have one.

Integrations. Leadpages offers a HUGE number of integrations so that you can easily connect to your favorite marketing tools like MailChimp and Salesforce. If you want to add people to your Google Ad customer lists, or collect new leads and send them to your Slack channel, then it couldn’t be simpler.

Leadpages
You can make your landing page more effective by integrating with marketing tools

Analytics. Leadpages automatically tracks all the data for you, and gives detailed insights into the performance of your landing page. On top of that, it’s really simple to add a third-party tracking code (such as Google Analytics) if you want a more centralized view of your KPIs. Another feature which really impressed me was the ability to A/B split test different variations of each landing page so that you can see which layout, and which content, performs better.

Pricing and Support

Pricing. As I previously mentioned, Leadpages offers a 14-day free trial and you will have to provide credit card details in order to sign up and begin. After the free trial ends, you can select between three different reasonably priced monthly plans. While Unbounce and Instapage are both more expensive than Leadpages, they justify that price by offering far more features and functionalities, like heat mapping, which you can also test out with their 14-day free trials

Support. Leadpages offers comprehensive customer support with a help center full of articles, tutorials, and videos. And if you can’t find the answer you are looking for amongst that wealth of information, then there is also email support available. As you can see in the screenshot below, email support sent me a really comprehensive and friendly answer within 48 hours. They also sent me a follow up message 24 hours after the first response, to check that the instructions they had sent had been clear enough.

Leadpages
I was impressed with how thoroughly the customer support team treated my inquiry

Comparison

How does Leadpages match up to the competition?



UnbounceCompare


4.6


Compare


LandingiCompare


4.4


Compare


LeadpagesCompare


4.2


Compare


MobileconvrrtCompare


2.9


Compare

User reviews

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Bottom line on Leadpages

Leadpages is user-friendly and takes integrations and analytics very seriously, which is something really valuable to consider if you want to be able to measure the efficacy and conversion rates of the pages you build. It is however, expensive and slightly lacking in the ability to customize fonts in order to align the page with your other existing marketing and sales materials.

Pros

  • Huge template library sorted by conversion rates
  • Easy-to-use drag-and-drop builder
  • Integrated with big brand marketing tools
  • Free trial available

Cons

  • Inability to add customized fonts
  • Expensive for the number of features on offer

If you want to compare more landing page builders before you decide if Leadpages is right for you, then you can check out our top recommended landing page builders here.

Miri Colman
Miri Colman
Miri is an experienced content writer with a passion for technology. She is originally from London but loves to travel the world. She loves chocolate and reality TV. She does not drink tea or coffee, much to the horror of her nation.

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