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Instapage Review 2024 – Can It Compete with the Big Players?

Emily Wang Emily Wang Landing Page Expert

Simplicity and ease of use are key for Instapage. From the setup, it’s clear that they’ve focused their design for professionals and small businesses just beginning their foray into the world of marketing. Creating quality landing pages is fast and easy with the simple, uncluttered interface – though the caveat is that more advanced marketers may be frustrated with the lower variety of features and slightly diminished functionality. Analytics-wise, Instapage is also more simplified compared to its competitors – though users can rest assured that the most important data is still available.



Build & Test Your Optimized Site in Minutes

Instapage focuses its attention on small businesses and individuals who are only just setting out into the marketplace, with the aim to help them understand how easily they can build quality landing pages. Whether you want to optimize your page for search engines, test pages using A/B split testing tools or capture user data through opt-in forms, Instapage has it all!

Why Use Instapage?

  • Great for beginners
  • Automated optimization
  • User collaboration tool
  • Good price points

Want to know if Instapage is right for you?
Scroll down for more…




Lots of Conversion Tested Templates

With Instapage, you can create a landing page from a template very easily.

Selection: There are over 200 templates to choose from, all featuring very strong CTAs, conveniently arranged by the use case scenario: Lead generation webinar invitation, events, ebook promotion and more.

Customization: You can start with a blank template, or tweak these existing designs, as well as use their stock images or uploading your own.




Good Quality Templates & Handy Tools

Whether you want to integrate social widgets, benefit from SEO tools for marketing in search engines, or using a drag-and-drop tool to be able to fully customize your landing page, Instapage can provide for your needs with ease.

It also includes some unique features, like a collaborative workspace that allows multiple team members to review, edit and comment on landing pages and campaigns before they get published.

Instapage has an endless amount of available integrations, ranging from advertising tools to analytics and CRM’s, Email marketing tools, live chat, webinars- you name it!


Ease of use


Simple to Use Editor and Features to Match

It’s great to have all the tools and features you can get your hands on, but its no good if you can’t use them. With Instapage you don’t have to worry about something not being crystal clear because they focus towards the lesser skilled users.

Everything from the editor through to the functionality of the features is simple to use, meaning you spend less time reading and working things out, and more time building a fascinating and professional looking landing page with high conversion rates.

It’s not meant to be the most powerful builder app on the market, just the easiest, and they do a pretty good job of it.




Instapage Has Lots of Ways to Help You

The Instapage Support Center offers a wealth of videos to assist you. In addition, you’ll find a substantial knowledge base and the option to reach out to support through email. While there is no user forum available, you can rely on the active blog to provide you with an abundance of tips and tricks. Upon signing up, you’ll be provided with a 15-minute live demo and the opportunity for a callback to address any inquiries you may have regarding features or services.

  • Video Tutorials
  • Email Support
  • Support Center
  • Blog
  • Live Chat
  • Phone Support


Competitive Pricing Sets Instapage Apart

Instapage Pricing ranges from around $65 to over $200 monthly. While this may seem pricy, remember we are not just talking about a landing page generator, but a full suite of features and marketing tools that will help convert your visitors into paying customers or subscribers.

Paying for an annual plan would be a wise choice, as it entitles you for a considerable discount.

While they don’t offer a free plan, they do have a 14 day free trial with no credit card required, which will help you get to know the tools and interface before you commit for a long term subscription.


Instapage introduces webmasters to the concept of landing pages and marketing. They take the guesswork out of A/B testing with an automatic optimization feature that tests variants in the background and integrates the best results.


  • Easily collaborate with colleagues
  • Advanced analytics
  • Responsive and optimized templates


  • No free plan
  • Expensive Pricing
Emily Wang Emily Wang
Emily is a Web Designer and Art Director. She is experienced in creating Brand strategy and marketing collateral for both big and small organizations.
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bad service

Nobody answers you. We unsubscribed in August 2020 and are still withdrawing the money to our credit card today. We asked for an explanation and a refund but no one answers us ... it seems like a scam they tell you they will answer you but they don't.

anonymus, Italy
March 18, 2021
THIEVES – Cancelled service and still billing me.

I signed up for the service and didn't use it. I cancelled about 3 months later. That has been over a year and a half ago. Just saw that they have been billing me for services and will not cancel because I don't have the correct email address on the account. I do have the correct credit card number however. They do not have a number to call, and they will not call me.

Aaron Roe, USA
November 08, 2018
InstaPage Review

I highly recommend giving instapage a try if you're building a landing page. The builder is by far the best you'll currently find anywhere

John Teasdale, USA
October 15, 2017
InstaPage Review

The biggest standouts are BY FAR the professional looking designs, simplicity and the customer support. I can't believe someone posted about poor support!! Not my experience AT ALL.

I'm new to landing page building so I needed a bunch of help and support was incredible.

I embedded a Survey Monkey survey that wasn't loading properly in Safari browsers and the support team at InstaPage took the lead and emailed customer support at Survey Monkey FOR me! They were always one step ahead and response time was ultra quick.

100% recommend.

Jeff, USA
October 14, 2017
InstaPage Review

I've been using Instapage for a few months now. First landing page worked well - but the second one has never worked (no conversion data recorded). A "conversion" to me for this page was the user clicking a link... not a big deal right? It has never worked.

I raised this issue with their support team about 3 weeks ago.. after 5 emails I managed to convince them there was a bug with their pages. They responded to agree there is a bug and said they will try to fix it.

They didn't thank me or offer anything in return.

What good is a landing page that doesn't record visits or clicks!? What a pile of rubbish. I will be asking for my money back.

Gareth Foster, USA
October 09, 2017
InstaPage Review

All in all, Instapage is great for a stand alone company in a small to mid-size market without much time or investment in technology. That being said, it does require a bit more time investment than expected and there are likely more issues you will have to resolve so don't consider this an easy solution for your first landing page. Perhaps for a real estate agent or beauty shop but beyond these mom and pop businesses Instapage lands flat on its face in competing against products from some of the enterprise leads such as Marketo, Pardot, and Adobe. In fact, there are many free applications out there that can do generally 95% of what instapage can do. Also, many of the value propositions this service seeks to provide are not as easy as initially stated. Read carefully and be sure you know what you are getting into before doing a yearly contract. It would be great if it allowed for a more robust trial period but even with this you will find that the time investment is probably not worth the cost savings you would get after considering other options. My recommendation: Keep shopping there are much better services and applications for landing pages out there and you should only have to ask 2-3 marketing professionals and you will find out. None of those individuals will list Instapage as a solution for landing pages.

Alan , USA
June 27, 2016
InstaPage Review

I have heard and seen so many people being ripped off!
Be careful

Arian, USA
May 12, 2016
InstaPage Review

I have wasted my time on building the "free" page but after passing my details and transferring it to WP they ask me to upgrade, obviously not for free and it is not the best price either!
Feeling disappointed and not going forward with their services.

May 19, 2015
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