Blog Posts
What Exactly Is a Logo Design Contest?
It takes less than ten seconds for consumers to form an impression of your logo. This opinion could be the deciding factor to whether or not they connect with your brand. The importance of a high-quality logo is not up for debate, but the way to achieve this goal does require some consideration. Logo design contests offer a fresh new channel for businesses. Instead of...
5 Best Logo Design Mobile Apps for Android & iPhone in 2024
Ready to design a logo for your new business? If you search through all the available logo design apps, you’ll see many that claim they can help you get the job done in almost no time at all. Where do you even begin? While some logo design apps are quick, convenient, and easy to use, others are expensive, offer limited customization and produce amateur results. To make sure...
5 Best Places to Go for Logo Design Inspiration
When creating a logo for your business, you can hire a freelancer designer or use a logo design service. Either way, it’s still important to be involved in the overall vision and development of your logo. You’ll probably need some inspiration to show you where to start. Fortunately, there are numerous websites dedicated to showcasing the best in logo design. FIND A...
Logo Rebranding: The Evolution of the Nike Logo
If you hear the name “Blue Ribbon Sports,” it’s unlikely to conjure any recognition. In 1964, the company operated out of the trunk of a car, selling Onitsuka Tiger shoes from Japan to track athletes. Today, it’s one of the most recognizable brands in the world, albeit under a different name. By 1971, Phil Knight and Bill Bowerman, owner’s of Blue Ribbon Sports, decided to...
How to Incorporate Holiday Cheer in Your Logo
Branding has increased in complexity over time. The advent of the internet has allowed companies to stay in tune with their customers so they can stay relevant all year round. One of the easiest ways to stay ahead of the game is with seasonal branding. During the holiday months, most consumers are overwhelmed with Christmas and all it entails. If you fail to adorn that...
What Is a Logo Grid, and When To Use One?
“Geometric Harmony” is perhaps the most important element of logo design, but it’s so often overlooked. Without prior experience, it’s almost impossible to know how integral the balance of shapes and lines is for your brand’s emblem. This is why a logo grid is so useful. It acts as a reference point to start your design and helps when you have to scale the image to...
What Is a Transparent Logo + Why You Need One 2024
Many online logo makers and design services offer transparent logos, but it’s important to get it right. If your logo isn’t designed properly or if you get the wrong file format, you could end up with a logo that isn’t truly transparent. That means it won’t look right on certain backgrounds, it may have jagged edges, and you might not be able to use it the way you...
Design Contests, Agencies, Freelancers – Which is Best?
Developing your company’s branding is one of the most important elements of creating a cohesive vision. If you’re a small business, then finding the facilities to put the time into logo creation can be tough. Often, company owners are not designers, so they’re forced to look elsewhere for the skills required. As digital artists are in increasing demand, the costs associated...
4 Unique Beer Logos and Why We Like Them [2024 UPDATE]
The beer industry is one of the oldest in the world. Variations of ales and lagers have been made for thousands of years. Once, they were seen as the safest things to drink, as no water sanitation existed. Considering this, it’s no surprise that the beer market is now incredibly over-saturated. Over a million brewers exist today, from global brands to vintage craft beers and...
Logo Design Contest vs Graphic Designer: Which is Better?
You’ve just set up a business, you’re ready to launch, but you still need a logo. Ideally, you don’t want to spend a fortune, but guaranteeing high-quality designs can be tricky on a low budget. Now, a decision must be made: either hire a designer, or opt for a cheaper method. Logo design contests are a new crowdsourcing method, where you host an online competition for...
Beginner’s Guide to Wordmark Logo Design
Mention Coca-Cola or Disney and what do you see? The words, written in their own unique font, right? This simple example shows the power of wordmark logos in just a few seconds — they’re memorable and impactful. Wordmark logos are brand emblems made solely from the name of the company. By applying design elements to the lettering and style, what once was just a word becomes...
6 Best Email Marketing Services for Small Businesses 2024
Email marketing is the king of conversions. A study by McKinsey showed that it’s 40 times more successful at securing new customers than Facebook and Twitter, combined! Despite new digital marketing trends constantly surfacing, email has long been the staple for businesses and doesn’t look to be decreasing in popularity anytime soon. So, why is email so much more...
How to Create Your Own Logo that Doesn’t Suck
Most people can recognize logos from the age of 2-3 years, so as a branding technique they’re among the most powerful tools. They communicate your company’s message, target specific demographics, and provide uniformity throughout your branding. Such consistency is critical for success; it can increase revenue by 23%, and provide 3-4 times more visibility than inconsistent...
5 Alternatives to AdWords all Businesses Should Know in 2024
Google’s Adwords is the go-to platform for marketing online. It allows businesses to promote all across the web, and target specific audiences and demographics in the process. Although Google is currently on the podium, Adwords is far from the only choice for pay-per-click (PPC) advertising. If you want to diversify your promotion strategy, then exploring other channels is...
How to Submit Your Sitemap to Google for Better SEO Results
With such an oversaturation of websites on the internet, the fight for visibility is harder than ever. While applying simple SEO to your online content may have been enough in the past, today it is far more complex. Website owners have to identify additional elements that can give them that vital edge and boost in rankings. One of these essential factors is to create a...