6 Best Website Builders for Lawyers and Law Firms in 2024

You may think that basic functionality is enough for a law firm website, but I’ve seen many examples of amateurish lawyer website looks that won’t help you attract clients. You can avoid falling into the same trap by choosing the right website builder to help you showcase your expertise.

You’ll need a builder that offers modern, professional templates with plenty of customization options. But good design is not enough – you’ll want easy-to-use contact and booking tools and maybe even a blog where you provide legal tips for your readers. You’ll also need advanced Search Engine Optimization (SEO) features to help your website rank on search engines so more potential clients will find you.

After testing the most popular platforms, I found 6 builders that passed with flying colors. Of these, Wix stands out with its rich array of built-in and third-party tools that work great for law firms. Plus, it’s beginner-friendly and affordable.

You can try Wix for free or read on to learn more about other top options.

What We Look For in the Best Website Builders for Lawyers

I focused on features crucial for promoting a law firm’s website:

• Easy to use. Simplicity is key. Every builder I chose allows for quick, hassle-free website creation, even for those with no technical background.
• Law-focused, customizable templates. The builders I selected offer a variety of professional, law-specific templates that are easily customizable.
• Communication tools. Efficient client communication is vital. Each builder provides robust tools for contact forms, email integration, and online appointment scheduling.
• Marketing and SEO tools. Visibility online drives business. All website builders on my list come equipped with advanced marketing and SEO tools to enhance your firm’s online presence.
• Scalability. A good website builder should be able to scale with the growth of your law practice. I chose platforms that can handle large amounts of data and traffic.

1. Wix: Best Selection of Law Firm Templates1

If you want a quick start on your site, Wix has an entire category of high-quality templates specifically made for law firms. Wix templates are highly customizable, so you can modify the design and place sections wherever you like. This gives you plenty of control over your site’s look, ensuring that it’s different from other websites based on the same template.

Wix templates have excellent built-in features like contact forms and live chat apps, so visitors can easily reach out. But if you need more tools, don’t worry – Wix also hosts a diverse App Market with numerous handy integrations for law firms. For instance, Wix Bookings enables potential clients to easily schedule meetings, while Inffuse Testimonials allows you to customize and display client testimonials on your site.

Wix’s free plan gives you access to nearly every feature but comes with Wix branding and a subdomain. The Combo plan is a good choice1 for a more professional look, offering the ability to use a custom domain, 3GB of storage, and 30 minutes of video hosting to make a compelling introduction to your services.

Features

• Wix SEO Setup Checklist. This built-in tool makes it easy for people to find your website. It provides a checklist, tips, and tutorials on how to help your site rank well on Google.
• Wix ADI. An even quicker option to build your site is to use Wix ADI (Artificial Design Intelligence). The wizard asks you a few simple questions to learn about your business and needs and then designs a website based on your preferences.
• Wix Ascend. For an additional fee, Wix offers practical business tools you can access from a single dashboard to streamline all your operations. These include a social post builder, a video maker, reporting tools, and more.
• Mobile site editing. Wix allows you to edit the mobile version of your site separately, ensuring even greater creative control over your site’s design.

Want to learn more? Read our expert Wix review.

2. SITE123: The Easiest Way To Create Your Law Firm Website1

SITE123 doesn’t have law-focused templates, but you can find suitable designs in the Business category. You won’t get advanced customization options, but SITE123 has a simple point-and-click editor1 that will help you build your site quickly, even if you’ve never done it before.

If you want to keep things minimal content-wise, SITE123 allows you to choose a one-page website option. Visitors can simply scroll down your site to view all the necessary information. Also, if you don’t have your own images ready, SITE123 gives you free access to its library of stock photos, icons, and videos to enhance your site’s look.

SITE123 has a free plan, but it’s pretty limited in terms of storage and the features you get. The paid plan offers good value by providing more design options, a free domain for one year, 3 GB of storage, and more.

Features

• Rich app market. SITE123 offers many free and paid integrations to extend your site’s functionality, including booking tools, analytics and marketing tools, live chat apps, and more.
• Advanced language features. If you want to attract international clients, SITE123 lets you display your site in up to five languages. Plus, you get built-in multilingual SEO features to help you rank higher on search engines in your chosen languages.
• Custom forms. SITE123’s built-in form builder allows you to easily tailor your forms to collect the information you need. You can pick from various form templates, customize fields, and create auto-reply messages, among other things.
• Accessible support. SITE123 is easy to use, but if an issue arises, live chat support is available in English (24/7) plus 16 other languages (at various times).

Read our in-depth SITE123 review for more features.

3. Squarespace: Sleek Designs and Great Marketing Tools1

Squarespace’s conspicuous, top-class designs will ensure your law firm website leaves a great first impression. There are a couple of law-themed templates, but you can customize any design to suit your needs by adding elements like sign-up forms and social media feeds.

Squarespace has efficient marketing tools to help you promote your law practice on various channels. You can use its affordable email marketing add-on to craft compelling emails and newsletters and boost client engagement. Also, with the free Unfold app, you can create eye-catching Instagram posts with custom templates and graphics.

Even Squarespace’s cheapest plan includes access to SEO tools, Secure Sockets Layer (SSL) security (to keep your and your clients’ data safe), and 24/7 customer support. However, upgrading to the Business plan will get you advanced features such as professional email from Google and the ability to accept online payments – for only a slightly higher price. You can use Squarespace’s 14-day free trial1 to test the platform before committing.

Features

• Squarespace Blueprint. This feature lets you choose pages, sections, colors, and fonts one at a time to build your own template. Plus, you get expert tips to guide you through the process.
• Acuity Scheduling. Squarespace’s scheduling tool does so much more than just let your clients book appointments online. You can sync upcoming appointments with a calendar you already use, send automated email and text message appointment reminders, and even offer discounts.
• Client invoicing. Squarespace’s client-oriented tools allow you to streamline your workflow. You can create client intake forms, manage client information, and accept payments, all from one place.
• Free logo maker. Squarespace’s free logo-making tool can help you build a brand and make your website more recognizable.

Curious to learn more? Read our expert Squarespace review.

4. Webador: Built-in Client Engagement Features1

Webador’s drag-and-drop editor is incredibly intuitive – every element you add to your page automatically snaps into a grid, ensuring visual clarity. That said, Webador’s customization options are somewhat limited, so you won’t be able to make drastic changes to your site’s design.

Webador excels when it comes to direct communication tools. You can add a five-star rating system and a comment box anywhere on your site, which helps encourage visitor interaction. Also, you can embed an up-to-date map on your site so potential clients can easily find you.

Webador’s free plan provides unlimited storage, but you won’t be able to connect a custom domain. Upgrading to the affordable Pro plan will remove Webador branding and ads from your site, plus give you access to features such as customizable forms and Google Analytics, which is a good deal.

Features

• Forever free domain name. Most website builders charge an additional fee for a custom domain after the first year, but Webador includes the price of your domain name in your plan.
• Beginner-friendly blogging. Webador has an easy-to-use blog editor that lets you craft compelling posts about your practice. You can add images and videos to your posts and adjust their visibility on search engines.
• Built-in file-sharing tools. Webador offers a document-sharing system to keep all your content in one place. Also, there’s a file download system with a 200MB upload limit per file.
• Easy SEO settings. Webador makes it easy to update your SEO settings by modifying page titles and meta descriptions. These can help you improve your traffic rankings.

Read our in-depth Webador review to learn more about the platform.

5. IONOS: Affordable AI Website Building1

IONOS is a simple platform that helps you build a business website quickly. Though your options are fairly limited customization-wise, you can create any design you want with the help of IONOS’s AI tools. All you need to do is answer a few questions, and IONOS will generate a website for you, complete with text and images you can edit later if you wish.

IONOS’s higher-tiered plans give you access to more advanced AI features. AI SEO Text Generator, for example, creates SEO-friendly page titles and descriptions to help you rank higher on search engines. These plans also provide an integrated booking tool and more advanced analytics tools to track your website’s performance.

IONOS is one of the most affordable website builders, with monthly plans starting from just $6.00. Though no free plan or trial is available, you can use IONOS’s 30-day money-back guarantee to test the features risk-free.

Features

• RankingCoach and ListLocal. RankingCoach provides a step-by-step guide for optimizing your website for SEO. List Local also boosts your online visibility by listing your law firm details in the most important online directories for your business area.
• Competitor tracking. This built-in tool lets you track your competitors’ social media and Google activity to keep up with the latest trends and learn how to make your law firm website more successful.
• Free business email. IONOS gives you a professional contact email for free on all plans. Your email address can match your domain, helping to market your practice.
• Performance checker. IONOS offers a useful performance-checking tool to give you an insight into your site’s responsiveness, loading speed, and security.

Want to learn more? Read our expert IONOS review.

6. WordPress.com: Flexible Builder for a Growing Law Firm1

WordPress.com offers hundreds of fully customizable themes, allowing you to design a site that perfectly captures your law firm’s aesthetic. Themes usually include features like contact forms and sign-up forms, though you can add any other tool you like through WordPress’s massive library of plugins.

That said, getting acquainted with the builder takes some time, especially if you’ve never used one before. Also, the learning curve (and the overall price) may become steeper depending on how many plugins you plan to install.

WordPress.com’s free plan is a good way to familiarize yourself with the platform. If you like it, you can upgrade to the Business plan (or higher) to access plugins and advanced SEO tools.

Features

• Third-party themes. If you choose the Business plan, you can upload designs from third-party marketplaces like ThemeForest and TemplateMonster, giving you access to thousands of themes.
• Staging sites. WordPress.com lets you clone your entire site for testing purposes. That way, you can identify and fix issues before they impact your live site.
• Robust blogging features. With WordPress, you can schedule your posts in advance, provide automated content recommendations, send posts via email, and more.
• Monetization tools. WordPress.com allows you to monetize your website with ads by connecting you with ad publishers like Google AdSense, Facebook Audience Network, and more.

Learn more about this builder’s pros and cons in our full WordPress.com review.

Choose the Best Website Builder for Lawyers to Establish Authority

All website builders on this list offer professional templates, robust SEO capabilities, and client engagement features. These elements work together to establish credibility and a solid online presence. However, the best option for you will depend on your needs and priorities.

If you want to start with a law-specific template you can tweak as much as you like, Wix is my top recommendation1. Wix SEO Wiz can help you with your SEO strategy, and the App Market offers a lot of helpful tools.

On the other hand, if you want a quick and easy way to get online, SITE123 has what you need1. You’ll get a straightforward editor to work with and free access to professional stock photos to elevate your site’s look.

Or, if you want practical marketing tools to help you promote your law practice, Squarespace is a great option1. Squarespace also offers a robust but affordable online scheduling tool.

If you’re still unsure about which builder to go with, here’s a quick recap of everything we looked at:

FAQ

How do I create a law firm website?

After picking out a template, be sure to add some basic pages, such as a Meet the Team page to introduce members of your firm and a Contact page so visitors can easily reach out. Integrating a blog can also be a great way to keep clients informed and demonstrate your knowledge and experience. You should also include real testimonials or reviews to create trust with potential clients.

Wix templates come with most of these features already built-in, though you can always add more through its App Market.

How do I market my law firm on the Internet?

You can promote your law firm in various ways, such as through social media, email outreach, or blogging. Implementing best SEO practices is also essential in improving your online visibility. For example, Wix offers excellent built-in SEO tools, including a step-by-step guide on optimizing your site to rank higher on search engines.

What social media do lawyers use most?

According to the 2022 ABA Legal Technology Survey Report, LinkedIn, Facebook, and Twitter are the most popular social networks among law firms. Social media can help increase your online presence and attract more clients, so it should be an integral part of your marketing strategy. Website builders like Squarespace make it easy to connect your social profiles to your website, and you can even create unique Instagram posts with its free Unfold app.

How much does a lawyer website cost?

The cost of your law firm’s website really depends on your needs. Many website builders allow you to create a website for free, but free plans are usually limited. If you opt for a paid plan, you can access many more features, such as customization options, storage space, or integrations.

Check out our list of the best website builders for 2024 to find the most suitable option for your budget.