Short on Time? These Are the Best E-Commerce Platforms for Dropshipping in 2023
- Wix – A beginner-friendly yet versatile platform with fantastic built-in marketing tools for dropshippers.
- Squarespace – A modern dropshipping-friendly platform with plenty of tools to supercharge your branding.
- Shopify – A powerful e-commerce platform with hundreds of dropshipping integrations.
What We Look For in the Best E-Commerce Platforms for Dropshipping
While you’d assume that most e-commerce platforms have the capability needed for dropshipping, that’s not always the case. I made sure to keep an eye out for these features when running my tests:
- Dropshipping integrations. Without dropshipping integrations to automatically update product data and forward orders to your wholesaler, you’ll have to update everything manually. These integrations are vital for time management and customer service.
- Adaptable marketing tools. Any successful dropshipping business needs a strong marketing strategy, and this is a lot easier to achieve with automated marketing tools that connect to your website. Every e-commerce platform on my list has built-in tools or fantastic third-party integrations available.
- Scalability. Your e-commerce platform should be able to support you as your business grows, whether that’s through providing unlimited bandwidth and storage or making plan upgrades seamless.
- Pricing. Dropshipping businesses don’t always have large margins on their products, and high monthly and per-sale fees can really eat into your profits. That’s why I made sure every e-commerce platform on this list has clear and budget-friendly pricing.
- Ease of use. Every e-commerce platform I’ve ranked below makes it easy to build your dropshipping website. Not only that, but they all have intuitive back-end features to help streamline your business management, as well as great support documentation to answer any questions along the way.



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Features
- Tons of payment options. Wix supports 50+ payment gateways worldwide, including PayPal, Stripe, and Klarna. You can also use Wix’s own payment gateway, Wix Payments, to start accepting payments quickly.
- Built-in SEO tools. Wix’s SEO Wiz doesn’t just help you optimize each page for your specific keywords, it’ll also show you how to get your site indexed by search engines. If you’re new to SEO marketing, Wix’s extensive SEO guide explains this type of marketing in detail.
- Built-in marketing tools. Wix Ascend offers a ton of marketing tools like email marketing, social media posting, automation, and analytics. It’s available for an additional monthly fee, but it’s well worth the cost for the convenience of controlling everything from one dashboard.
- Wix ADI. If you want to save time on building a Wix website, you can use Wix’s AI-powered design tool to build a custom template within minutes. This is a great way to stand apart from competitors without needing design skills.
Dropshipping integrations | Over 35, including Sprocket, Modalyst, and Printful |
Marketing and SEO features | Built-in email marketing, automations, and SEO tools, plus hundreds of third-party apps |
Product limit on cheapest plan | Unlimited |
Starting price (e-commerce plan) | $16.00 |
2. Squarespace: Best for Branding and Stunning Store Designs



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Features
- Unlimited essentials. Every Squarespace commerce plan comes with unlimited bandwidth, products, and contributors, so you’re not forced to upgrade your plan as your business grows.
- Great blogging tools. Blogging is a great way to improve your website’s SEO, attract new customers, and set yourself apart from the competition. Squarespace’s blog feature uses the same editor as your website pages, making it easy to publish engaging content.
- Free email marketing. You’ll get a free email marketing service that will let you send up to three campaigns. It’s pretty basic compared to some third-party services, but it’s a great way to kick-start your marketing without eating up your profits.
- Social media tools. Squarespace’s Unfold toolkit, which is included in every plan, helps you to design eye-catching social media posts and videos. With hundreds of templates, presets, and graphics, you’ll get everything you need to build a compelling social media feed.
Dropshipping integrations | Art of Where, Printful, Printique, Sprocket, and Syncee |
Marketing and SEO features | Built-in analytics, email marketing, and SEO tools, plus dozens of third-party integrations |
Product limit on cheapest plan | Unlimited |
Starting price (e-commerce plan) | $23.00 |
3. Shopify: Greatest Variety of Dropshipping Apps



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Features
- Generous plans. You’ll get unlimited products, bandwidth, and storage on your Shopify plan. You’ll have to upgrade when you need more staff accounts or want lower per-sale fees, but you don’t have to worry about running out of resources if your business takes off overnight.
- 24/7 support. If you need help outside of traditional office hours, Shopify’s got you covered with 24/7 live chat, ticket support, and a comprehensive knowledge base.
- Built-in marketing features. Every Shopify plan comes with built-in reporting, email marketing, and SEO tools. Shopify also runs free webinars and courses to help you learn the ins and outs of marketing.
- Shopify Experts. Whether you need help optimizing your sales funnels or setting up your website’s SEO, Shopify has a directory of trusted experts you can hire. Proper optimization can make or break your success with dropshipping, so hiring an expert is a good option if you’ve got a larger budget to work with.
Dropshipping integrations | Over 350, including Sprocket, Printful, and CJDropshipping |
Marketing and SEO features | Built-in email marketing, marketing automation, and ad builders, plus third-party integrations |
Product limit on cheapest plan | Unlimited |
Starting price (e-commerce plan) | $29.00 |

Features
- Comprehensive support. Zyro’s team is on hand 24/7 via email and live chat to help you if you ever need it. There’s also a knowledge base with video tutorials for quick reference. And if you can’t afford to wait for help, you can always pay a few more dollars each month for Zyro’s priority support add-on.
- 70+ payment methods. Zyro supports over 70 payment methods across 200 countries, making it as convenient as possible for customers to shop at your store.
- Unlimited bandwidth. If you get a sudden spike in website traffic, don’t worry – Zyro offers unlimited bandwidth on all its plans. This is ideal if you’re looking to capitalize on a product trend that could attract a large number of shoppers.
- Social media integrations. You can track your Facebook ad performance in your Zyro dashboard and use Messenger to chat with customers. You’ll also be able to connect to WhatsApp to talk to customers in real time from your desktop or mobile device.
Dropshipping integrations | Sprocket, Printful, Syncee, and NextsChain |
Marketing and SEO features | Built-in SEO tools, plus third-party integrations |
Product limit on cheapest plan | 500 |
Starting price (e-commerce plan) | $4.41 |
5. WordPress.com: Best for a Custom Dropshipping Site



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Features
- Advanced SEO tools. You can set page meta descriptions, customize your page titles, and even preview what your pages will look like on search engines and social media sites. You’ll also get WordPress.com’s powerful blogging feature, which is ideal for improving your store’s SEO.
- Priority support. WordPress.com’s live chat is available 24/7 to users on the eCommerce plan. You’ll also be at the top of the support queue, so you won’t have to wait long for help and advice.
- Custom theme uploads. On the eCommerce plan, you’ll be able to upload custom themes. Whether you use one of the thousands of third-party WordPress themes available, or hire a designer to create a custom theme for you, you’ll be able to build a unique dropshipping store.
- Automated backups. Having a backup of your dropshipping store means you can quickly get it back online if anything goes wrong. WordPress.com automatically creates backups of your site and allows you to rewind changes with one click.
Dropshipping integrations | Over 130, including Sprocket, WooCommerce Dropshipping, and Printful |
Marketing and SEO features | Built-in analytics, SEO, social media tools, and Mailchimp integration, plus third-party plugins |
Product limit on cheapest plan | Variable – limited by storage cap |
Starting price (e-commerce plan) | $25.00 |
6. BigCommerce: Best for Scalability (If You Have the Budget)



Save up to 10 % on your BigCommerce plan!
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Features
- Unlimited bandwidth. If you get a sudden spike in traffic, your store’s performance won’t suffer. You’ll get this on every BigCommerce plan, too, which will help you provide a great customer experience no matter how large your store becomes.
- BigCommerce University. BigCommerce offers multiple learning solutions to help you grow your dropshipping business. You can get training at one of BigCommerce’s locations, onsite at your business, or online.
- Multiple sales channels. You can connect your Amazon, eBay, Wish, and social media accounts to your BigCommerce store to grow your business across multiple platforms. You can also track your performance across these platforms through your BigCommerce dashboard.
- Real-time reporting. Keep an eye on your store’s performance in real time, thanks to BigCommerce’s built-in reporting and analytics tools.
Dropshipping integrations | Over 35, including Sprocket, Printful, and Syncee |
Marketing and SEO features | Built-in reporting, SEO, and social media tools, plus third-party integrations |
Product limit on cheapest plan | Unlimited |
Starting price (e-commerce plan) | $29.00 |
What’s the Best E-Commerce Platform for Dropshipping?
Dropshipping can be a lucrative business, but you need a powerful e-commerce platform behind your website to give you the best chance of success. Without effective marketing tools to draw and retain customers, and without the right dropshipping integrations to automate product sourcing and order fulfillment, you’re not likely to turn a profit.
Wix is an ideal choice if you’re focused on building your customer base. With tons of built-in marketing tools and 100+ third-party marketing integrations, you’ll have everything you need to find new customers and keep them coming back.
Take a look at Squarespace if you want a dropshipping store that stands out from the crowd. Each one of its 140+ templates is unique, mobile-friendly, and fully customizable. You’ll also be able to customize your checkout and product pages, allowing you to build a fully optimized customer experience.
If your focus is creating a curated product list, then you’ll love Shopify. With over 350 dropshipping and print-on-demand apps – plus a huge range of wholesalers and product deals – you’ll be able to find products and wholesalers to fit your business.
Still unsure? Take a look at my quick comparison of the best e-commerce platforms for dropshipping:
Free Trial | Best Feature | Best For | Cheapest E-Commerce Plan | ||
Wix | ✘ | Tons of built-in marketing and SEO tools, plus hundreds of third-party integrations | Building lasting relationships with customers and encouraging repeat business | $16.00 | |
Squarespace | ✔ | Powerful design tools to build a completely unique dropshipping store | Building a unique brand and customer experience | $23.00 | |
Shopify | ✔ | A huge range of wholesalers and product deals, plus 350+ dropshipping apps | Building a dropshipping store with a unique range of products | $29.00 | |
Zyro | ✘ | AI tools to make setting up a new dropshipping store a breeze | Building a dropshipping store quickly to get the jump on emerging product trends | $4.41 | |
WordPress.com | ✘ | 54,000+ plugins to help you create a completely custom e-commerce experience | Building a custom e-commerce backend to power your dropshipping store | $25.00 | |
BigCommerce | ✔ | Unlimited bandwidth, storage, products, and staff seats on every account | Building a growth-focused dropshipping store | $29.00 |