Short on Time? These Are the Best Website Builders for Amazon Affiliates in 2023
- Wix – Well-rounded builder that easily integrates with your Amazon affiliate account.
- Squarespace – Top template designs plus built-in third-party integrations.
- Hostinger Website Builder – Best use of AI for website design, content, and optimization.
What We Look for in the Best Website Builders for Amazon Affiliates
Successful affiliate marketing is about traffic and trust. Accordingly, these are the features I focused on when evaluating website builders for Amazon affiliate stores:- SEO-friendly features and analytics data. Affiliate marketers need consistent traffic to succeed, and it’s best if you can secure organic, keyword-driven traffic. Every builder on my list gives you the data and tools to increase your traffic flow using SEO.
- Broad selection of templates. Designing a website that appeals to your niche market is best if you want to create a profitable business. Offering lots of choice, as these builders do, makes that much easier.
- Intuitive, easy-to-use editor. The easier it is to design your website, the more time you can devote to crafting the informative content that attracts a core audience. The six builders on my list all have editors that even beginners can use.
- Fast–loading websites that are user friendly. Clunky navigation and slow page load may encourage visitors to abandon your site and go elsewhere. Fast-loading websites also rank higher in search results, so it’s important to choose a builder that offers fast uptime.
- SSL certificate and custom domain. A website without an SSL certificate looks questionable and unprofessional. Each builder I recommend includes a free SSL certificate with an entry annual paid plan and a custom domain name.

Features
- Wix app for Amazon affiliates. The free Wix Amazon app integrates with your Amazon affiliate account in a few clicks. It’s available in 240+ countries around the globe – though not yet in the US.
- Personalized SEO setup plan. Get a step-by-step plan from the Wix SEO Wiz with suggestions that can help you increase your website traffic and rank higher in search engine results.
- Website design solution. If you’re unsure how to begin building your website, you can turn to Wix ADI. After you answer a few questions about your goals and design preferences, it will generate a custom website with content and images.
- Prompt engagement with site visitors. Wix lets you set up auto replies to subscription sign-ups, emails, live chat, and product inquiries. This is great for helping you foster rapport with users and grow your business.
SSL Certificate | Yes |
Free Custom Domain | 1 year, with an annual plan. |
Bandwidth and Storage | Business plans include unlimited bandwidth, storage from 20-50GB |
Starting Price | $16.00 |
2. Squarespace: Best for Polished Designs and Helpful Marketing Integrations



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Features
- Branded email marketing. Squarespace email layouts make it easy to communicate with your followers and share news about new products, seasonal sales, or the latest blog post. Just select a layout, then customize the design elements and overall style to align with your website and keep your messaging consistent with your brand identity.
- Video design simplified. Even beginners can design professional product testing/how-to marketing videos that align with their brand by using the Squarespace Video Studio App’s (iOS only) guided templates and helpful tools. It’s included with all plans, and you can test it during your 14-day free trial.
- Custom logo design. The Squarespace logo-making tool will create a custom logo in minutes that can help you establish a unique, recognizable brand identity. Easy-to-use editing tools let you change the layout and personalize the design with icons, taglines, custom text, and colors.
- Detailed analytics. Squarespace gives you an overview of activity on your site, including acquisition (traffic sources, search keywords), engagement (popular content, clicks, and conversions), audience growth, and geographic location. If you prefer, you can integrate Google Analytics and Google Search Console to manage your rank in search results.
SSL Certificate | Yes |
Free Custom Domain | Yes, 1 year with every plan |
Bandwidth & Storage | Unlimited on all plans |
Starting Price | $16.00 |
3. Hostinger Website Builder: Best AI to Help You Build an Amazon Affiliate Site



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Features
- Digital marketing integrations. It’s easy to add tools to improve your site’s search ranking, get insight into how visitors interact with your content, and reduce your bounce rate.
- Help with blog topics and content. If you need inspiration, the AI writer will suggest blog topics and generate keyword-rich sample content to get you started.
- High-quality photo formatting. Hostinger automatically resizes images without reducing quality, so products always look their best on any device. You can also use Hostinger’s photo editing tools to remove distracting backgrounds and upgrade images from low to high resolution.
- Customized privacy policy. To sell Amazon products, you have to post a privacy policy on your website. Hostinger will develop a legally sound privacy policy for your website that meets global standards.
Free SSL Certificate | Yes |
Free Custom Domain? | Yes, 1 year with all yearly plans |
Bandwidth & Storage | Unlimited on all plans |
Starting Price | $2.49 |



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Features
- Built-in tools for affiliate marketers. The new SITE123 Text Edit tool lets you use code-based customizations, embeds, and links to add Amazon products to your website.
- Automatic site translation. With a paid plan, you can design a multilingual website so visitors can view your content in their preferred language – including more difficult to translate right-to-left languages.
- Blog features. SITE123’s blogs and media sites have the capacity to host several contributors. Furthermore, our platform empowers followers to engage with content by liking, commenting, and sharing, thus aiding in the process of building an audience.
- Social media integrations. You can add links to any social media platform to engage and connect with followers across multiple channels.
Free SSL certificate | Yes |
Free Custom Domain | 1 year, with a yearly paid plan. |
Bandwidth & Storage | From 250MB storage/bandwidth on free plan to 1,000GB on Platinum plan |
Starting Price | $12.80 |
5. IONOS: Best for International Affiliate Marketing



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Features
- Tools to build and track online visibility. Your website will get found faster with List Local, which gets you a free listing in 25+ directories. When you upgrade to List Local Plus, advanced tools let you monitor and respond to reviews and questions on popular sites to help manage your online reputation.
- Free personal consultant. Get free one-on-one help during standard business hours with any issue, from site design to advice on how to improve your website search ranking and increase traffic.
- Market-specific privacy policies. With the built-in cookie management tool, you can easily configure privacy and cookie policies for different geographic regions, which is fantastic for international affiliate marketers. This feature guarantees that your website adheres to data protection policies worldwide.
- Professional photo editing. With IONOS’s photo editing tools, you can add text, labels, backgrounds, and even Instagram-style filters to product images. You can also crop and adjust things like saturation, tone, and brightness.
SSL Certificate | Yes |
Free Custom Domain | 1 year, with an annual plan. |
Bandwidth & Storage | Unlimited on all plans |
Starting Price | $1.00 |
6. WordPress: Best for Maximum Flexibility and Scalability



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Features
- Site backup, security, and one-click restore. With round-the-clock backup, your website will always be safe from crashing. The Akismet plugin provides ongoing security checks and spam filtering for comments, subscriptions, and contact form submissions.
- Mobile app. The WordPress mobile app (Android and iOS) lets you create and edit blog posts, upload photos and videos, and respond to comments on the go.
- Essential analytics data. With the built-in Jetpack plugin, you can monitor your website’s stats, use the data to optimize for search, and increase traffic.
- Marketplace with 50,000+ plugins. There’s a WordPress plugin for everything, from improving your site’s SEO to managing your newsletters. There are even plugins designed for the Amazon Associates program.
SSL Certificate | Yes |
Free Custom Domain | Yes, 1 year with all paid plans |
Bandwidth and Storage | Unlimited bandwidth with every plan, but storage ranges from 1GB on free plan to 50GB on the pro plan |
Starting Price | $4.00 |
Which Builder Is Best for Your Affiliate Marketing Goals?
In this review, all six builders offer the tools and support necessary for launching an Amazon affiliate website. Your choice will depend on your specific goals and priorities. My top pick is Wix because it offers the complete package, with everything you need to design your site, build traffic flow, integrate Amazon products, and start earning. On the other hand, Squarespace has the best template designs, plus tools/integrations that will distinguish your brand. While lots of builders now offer some smart features, Hostinger has the best suite of AI-powered tools to help you set up an affiliate marketing site, so you can focus on fine-tuning content and building traffic.Free Plan | Best Feature | Best For | Starting Price | ||
Wix | ✔ | Streamlined integration of Amazon affiliate accounts | Range of affiliate marketing needs and skills | $16.00 | |
Squarespace | ✘ | Impeccable template designs with ample functionality for affiliates | Visual appeal and best brand building | $16.00 | |
Hostinger Website Builder | ✘ | AI website design, SEO, and marketing tools | Help with design, content, and more | $2.49 | |
SITE123 | ✔ | Beginner-friendly editor, with ample customization options | Affordable, fast affiliate website design | $12.80 | |
IONOS | ✘ | Best tools for international affiliate marketers | Multilingual sites targeting global audiences | $1.00 | |
WordPress | ✔ | More plugins and integrations, including social, than any other builder | Features, flexibility, and scalability – but not ideal for novices | $4.00 |