Blog Posts
9 Fonts That Fail to Get Your Message Across
We’ve all tried to bypass experts and get complicated stuff done ourselves, all to save some money. That’s understandable, but often the results are disastrous. Some businesses learn this lesson the hard way. They design their logo themselves without the help of a qualified graphic designer, or they hire someone who’s remarkably cheap or obviously inexperienced. Unfortunately,...
4 Reasons Why Your Logo Color Is So Important 2024
Color matters! This is a fact in most societies, and even as kids we were taught that pink is for girls and blue is for boys. Marketing research shows that the use of visual cues is critical, as they strongly influence both how customers think and how they feel — so much so that a certain color can ultimately influence whether or not someone makes a purchase. Sure,...
How to Integrate Social Media into Your Website
Having your website and social media accounts set up is just the beginning; you need to make sure that these different platforms are effectively integrated with one another so that customers are able to interact and engage with your brand regardless of time, place, and purpose. The process of cross-promoting your social media accounts on your website so these communication...
In 2024, More Freelancers Spend Money on Job Training
When your income depends largely on gigs that require a specific skill set, then you want those skills to be top-notch and constantly improving. This is a hard reality for freelancers if they want to remain competitive, regardless of whether they use websites to find jobs online (Upwork, Freelancer, Guru, and Fiverr are the big ones) or depend on a job placement...