Andrijana Trajanovska

Andrijana Trajanovska

Andrijana Trajanovska is a business professional by day and a freelance writer by night. She combines her love for writing with more than a decade-long international work experience within HR, Recruitment, Sales, Project Management, and Business Operations. Andrijana studied Marketing Communication and Expressive Arts, has a Master of Management and has been teaching writing-related papers for few semesters – all at Massey University in New Zealand.

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Blog Posts

How to Integrate Social Media into Your Website

Having your website and social media accounts set up is just the beginning; you need to make sure that these different platforms are effectively integrated with one another so that customers are able to interact and engage with your brand regardless of time, place, and purpose. The process of cross-promoting your social media accounts on your website so these communication...

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In 2023, More Freelancers Spend Money on Job Training

When your income depends largely on gigs that require a specific skill set, then you want those skills to be top-notch and constantly improving. This is a hard reality for freelancers if they want to remain competitive, regardless of whether they use websites to find jobs online (Upwork, Freelancer, Guru, and Fiverr are the big ones) or depend on a job placement...

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4 Reasons Why Your Logo Color Is So Important 2023

Color matters! This is a fact in most societies, and even as kids we were taught that pink is for girls and blue is for boys. Marketing research shows that the use of visual cues is critical, as they strongly influence both how customers think and how they feel — so much so that a certain color can ultimately influence whether or not someone makes a purchase.   Sure,...

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9 Fonts That Fail to Get Your Message Across

We’ve all tried to bypass experts and get complicated stuff done ourselves, all to save some money. That’s understandable, but often the results are disastrous. Some businesses learn this lesson the hard way. They design their logo themselves without the help of a qualified graphic designer, or they hire someone who’s remarkably cheap or obviously inexperienced. Unfortunately,...

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