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Reviews and expert opinion Zenfolio

Ana Marković Ana Marković Website Development Expert

Zenfolio allows you to create professional-looking portfolios that showcase your photography skills. You can organize online galleries and use marketing and business tools to find clients and sell your work.


Zenfolio aims to give you everything you need to promote your photography business, from stunning templates to e-commerce features that allow you to sell your photos directly from the website.

Zenfolio caters to an international audience, which means you can sell from and to (essentially) anywhere in the world. There are French, Spanish, and German versions of the platform available, as well as versions intended for Canadian, Australian, and British users.

However, is it really the best option for building a website, or just the best option for building a photography website?

Features and Ease of Use

Getting started with Zenfolio is pretty easy. Once you sign up, you’ll be asked to select which type of photography you shoot the most, and you’ll be recommended a template based on your answer.

Although there are only 13 of them, Zenfolio’s templates are pretty great. Every template has a unique style and color scheme that lets you emphasize different aspects of your photography skills. You can choose to highlight selected photos only, or your entire collection.

You can play around with colors, fonts, and background, and choose different layouts. Also, the templates can be previewed before you make a final decision, and all of them are mobile-optimized.

Zenfolio Template Preview
You can preview homepage and gallery options

Zenfolio’s WYSIWYG editor allows you to modify page elements to a certain extent. If you try removing fields from the contact form, for example, you’ll see that this is extremely difficult, so complex customization is out of reach.

In terms of pages, there are standard ones such as About and Contact, but also specific ones, like Client Access, where you can create gallery IDs so that your clients can easily find a particular gallery.

You can also create custom pages, but they offer basic customization, which may be frustrating for those with advanced design skills.

Zenfolio allows you to integrate Webmaster tools to help increase the number of visitors to your site. You can also add Google Analytics to track your site’s performance.

Zenfolio provides free marketing campaigns to help you attract more customers, and it allows you to have a blog on your website so the visitors can learn more about your work.

Zenfolio marketing and e-commerce features
It’s clear that Zenfolio has thought a lot about how to help you with sales

Another perk that’s worth a mention is the brilliant BookMe button, which enables your clients to keep track of your calendar and schedule their own photo sessions. Zenfolio will also print and mail your orders for you, which is pretty awesome.

Zenfolio really shines through when it comes to e-commerce efforts. If you subscribe to the higher-tiered plans, you can set your own prices, get a shopping cart, and there are pre-order options for clients.

You can choose from various shipping options and accept payments via PayPal or credit cards, with over 18 currencies supported.

Pricing and Support

Zenfolio doesn’t have a free plan, but it does offer a 14-day trial.

There are three plans available – Starter, Pro, and Advanced. The Starter plan offers basic functions, such as unlimited photo storage and custom domain name, while the Pro plan and Advanced plan come with numerous marketing and selling functions and live chat support.

Although users on the Starter plan have access to email support only, Zenfolio’s support team is friendly and ready to help. I asked a question about visitor registering on the website, and the answer I got was helpful.

Zenfolio support team answered my question quickly.
Zenfolio customer support


How does Zenfolio match up to the competition?


User reviews

Based on 3 reviews in 1 languages
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December 07, 2020
They get you with auto-renew

Created an account but hardly used it. A year later they auto-renew and I did not realize until I saw a transaction on my CC. Contacted them and they disabled auto-renew for next year but refused to give credit of $60 they just charged. Very bad customer support. I will not recommend this site at all.

Robert Hildinger
October 06, 2020
Terrible Support

Simply put, Zenfolio gets in the way of doing business. The Chat Support plays games, will not give you straight answers, etc. Uploading is extremely slow and they are anything but intuitive to use. There must be a photo hosting business out there that understands that if you are successful, they will be successful, Zenfolio is NOT that kind of business.

J Zenfoliosucks
May 08, 2020
Poor performance

I’ve been a customer of Zenfolio for several years and during most of that time, my web site has performed sluggishly, with photos and videos taking an age to load. If I was a first time visitor to the site, I would pass after 5 seconds. Fortunately, I am not a professional photographer, bit if my livelihood depended on it, I would starve. I made several complaints about performance and things improve for a few days, but then it goes back to rubbish. I pay several hundred euros a year for what, 90% of the time, is a really mediocre service. If you’re thinking about a serious web site, or even if you are not, move on.

Family sharingMulti User SharingExpert SupportBackupSmart syncPersonal SolutionBusiness SolutionTeams optionsOffline foldersFile history and recovery


Zenfolio is a great choice for photographers with no coding knowledge who want to display and sell their work. While its editor isn’t the most intuitive and there is no free plan, Zenfolio is still an efficient tool in helping you grow your client base and monetize your work. 

If you’re just looking to showcase your photography (vs. selling online) Wix’s free plan might be enough for you


  • Great option for photographers with no web design knowledge 
  • Beautiful templates
  • Effective SEO and marketing features
  • Strong e-commerce capabilities


  • No free plan
  • Live chat support available only for users on Pro plan and higher 

If you’re not sure Zenfolio is the best choice for you, check out our list of the best website builders for more options.

Ana Marković Ana Marković
Ana Marković is a freelance writer and an English teacher. She writes on everything from pet care and healthy lifestyle to environmental issues and product reviews. In her downtime, you’ll find her at the movies or hiking with friends.

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