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Reviews and expert opinion Wix Editor X

Ezequiel Bruni Ezequiel Bruni Website Development Expert

Editor X has the potential to be one of the best site builders on the market, striking a balance between the relative simplicity of the original Wix editor, and the sheer mad complexity of Webflow. But it’s a new product and still has a little ways to go.


The Editor X home page
The copy almost never mentions “Wix.”

Editor X is the newest offering from Wix, but it’s not a part of the mainline Wix service. No, it’s a whole separate site builder, designed for a whole different audience. That’s right, Wix wants professional designers, coders, and agencies to use Wix products, and Editor X is the first attempt to get them on board.

With a completely overhauled site builder, Editor X actually (spoiler alert) does have some interesting features, which I’ll be talking about below, of course. But interesting or not, that still leaves us with the big question: what are its chances? If you dabble in design, is Editor X right for you and your website?

Also important: Will complete beginners benefit from Editor X, or are they better off sticking to regular Wix?

What Makes Editor X Different From Regular Wix?

Besides having a whole different website, and considerable effort not to actually say “Wix” too often in the website copy and interface? Plenty.

Like I said above, this product is not designed for beginners. In fact, a representative told me it’s specifically “not for your average Joe, or grandma starting a website for her[…] shop.” It’s designed for people who don’t mind getting their hands at least a little dirty. It’s for people who want near total control over not just the design, but the functionality of their site as well.

So yeah. If you’re building your first ever site, check out our expert Wix review instead. But, if you understand some of the underlying principles of web design (or are willing to take the time to learn), stick around.

Side note, the name “Editor X” is so “’90s cartoon.” That being the case, here’s something I’d like to get out of my system – all the things that the name “Editor X” reminds me of:

  • Mr. X (This is a reference to every character ever named Mr. X. There are a lot of them.)
  • Racer X from Speed Racer
  • Professor Xavier and the X-men (feat. Jean Grey coming back to life again)
  • Generator Rex
  • Chemical X, which created the Powerpuff Girls

Thank you for your patience. On to the review!


Some of Editor X's templates
There’s a clear bias towards modern, flat designs.

There are 20 templates at time of writing. I know, I know. That’s not nearly as much as the 500 templates that regular Wix has, but more are constantly being built. Truth be told, it doesn’t matter as much for Editor X, because it’s very much designed to be a tool where you can start from scratch.

That said, the templates here are clean, pretty, and generally quite usable. They range across generic categories like “Online Beauty Store,” “Digital Marketing Agency,” “Product Showcase,” and more like that. These are not meant to be nearly pre-built sites, but starting points.

As the templates page literally says at the bottom, “The rest is up to you.”

Explore Wix Editor X Templates


the actual, literal Editor X
If you’ve used Wix, some of it will actually be quite familiar.

I have to give this section a perfect score for the sheer ambition on display. It’s Wix on steroids.

It should be noted that there’s ecommerce functionality, blogging, event management, member site systems, and third-party add-ons, just like the main Wix editor. In fact, these are the very same features from the main Wix editor, but updated and lightly overhauled for Editor X.

Because these features are so very similar, I won’t be going over them in detail here. If you want to know more about how Wix Stores work, for example, see our Wix review. Here, I’ll be focusing on everything that Editor X is doing differently.

Here’s what you, a professional, will need to know.

A Completely Fluid-responsive Site Builder

Truth be told, while the regular Wix Editor has some properly responsive templates, the overall approach is closer to “adaptive design.” That means there’s basically one version of the site for desktops, and one for mobile devices.

Truly responsive (or fluid-responsive) web design is based on the idea that there’s one website version of the website that adapts itself to every screen size. This approach is the de-facto “right way to design websites” these days. And now, Editor X is embracing that concept to the fullest. It’s about time.

Every design and layout feature in Editor X is oriented around making proper modern, responsive design easy to achieve. You can change the styling of elements per breakpoint (the screen size at which the site drastically changes layout / appearance), and you can have as many breakpoints as you want.

You can dock elements to the closest edge of their parent containers, and manually define the distance between the edge of the parent element and the child element. Then, you can decide if those elements will be fixed in sized, fluid, or scale with screen size. There’s also a customizable grid, of course.

You can set “focal points” for every image and video you upload, so those parts of the image / video will always be visible. There’s a full, customizable design system, and a library of thousands of vector shapes and illustrations to boot.

And you can upload your own fonts.

It’s not the best site builder I’ve ever used… not yet. It needs some polish, and I’d never want to look at the actual HTML that gets generated, but it has potential.


the animation panel
The animation options are kept pretty simple, but they’re snazzy.

You can customize literally every element on the page with animations if you want to. I wouldn’t — they’d take forever to load — but you can. These animations are kept simple, and you won’t be making any full cartoons like in the days of Flash.

No, it’s limited to things that bounce around or fade in when the page loads. Then again, most people don’t need much more than that.

Custom Content Management & Databases

the content manager
This will look familiar if you’ve ever used AirTable.

While Editor X does have built-in blogging, stores, and event management already set up, you can use the Content Manager features to build a completely custom site. This is the functionality you’ll want to use to build something more complex, like listings, a magazine, or even a full on newspaper site.

Create all the custom content types, taxonomies, and anything else you want, because it’s literally a database. That database can, of course, be manipulated via APIs, and displayed on your site more or less however you want. You can also collect data from forms on other sites, or on the front end of your own site to populate these databases. You can literally connect any element on any page to data from the content manager.

There are some preset content types for news, team member listings, and simple things like that, but these databases can be as complex as you want them to be.

More Features for Coders

So most of Editor X’s features are designed for people who have no desire to work with code. And you know what? That’s fine. But for the people who like writing back-end code, and also like drag-and-drop design, there’s quite a bit for you here, too.

Specifically, there’s very nerdy stuff like:

  • The ability to write Node.js backend code – If you want to turn your Editor X site into a whole app, or just a really complex website, you can. As long as you like writing JavaScript, you’ve got nearly unlimited power and complexity at your fingertips. And yes, it supports importing NPM packages.
  • Built-in code editor – It’s a full web-based IDE with syntax highlighting and all the usual goodies. I didn’t play around with this much myself, but it’s a bit Node-focused, as you might imagine. Still, you can edit your code on the go.
  • APIs – Access your content from anywhere, and use your Wix website as a backend if you want to. Honestly, that seems like a waste, but the option is there. Or, you could just use it to make a mobile app version of your site.
  • Release manager – It’s a bit like version control. You can leave your current site live and working as intended, while experimenting with a release candidate. You can also roll new versions of your site out to small portions of your users at a time.

See full list of features

Ease of use


Okay, even for professionals, there’s a learning curve. You’ll need to dig deep to actually understand the software you’re using, and all the things you can do with it. Normally, this wouldn’t reflect very well in our Ease of Use score, but well…

It’s understandable in this case. Again, this isn’t software for beginners. It’s for people who want to do this regularly, perhaps even for a living.

You’ll need to know at least some basic principles of responsive design, such as breakpoints, min-width and max-width, and other little tricks. Mind you, Wix has produced some tutorials and lessons on these very topics, which I’ll go over below.

A Light Feature Tour & Tooltips

the in-app welcome tour
It’s not much, but it helps.

At the beginning, you’ve not actually given a lot of instruction to work with. There is a light feature tour to get you started, but it honestly won’t teach you how to use the whole program. I’d strongly suggest checking out the next section:

Academy X

Academy X
There are a lot of tutorials.

This is where you’ll be getting most of your information about Editor X. Academy X is a collection of in-depth tutorials that teach you about every aspect of the site builder, but they go further than that: There are primers on the basics of responsive web design, design grids, basic content management, and more.

On the YouTube channel, there are also lectures from expert designers to help you get the most out of using Editor X. If I sound over-enthusiastic, it’s only because I really like it when companies put this much work into training customers.

Built-in Access to the Help Center

the in-app help center
It’s a useful way to learn as you go.

It’s a small touch, but you can access a lot of tutorials and resources straight from the Help menu at the top of the screen. If you’re the “learn by doing” type of person, this feature can save you a lot of time, and you don’t even have to go to another browser tab.

Photoshop should be this easy to learn.

See if Wix Editor X is Right for You



Well, Editor X does have a dedicated Help section on the main Wix website, but no help site of its own, as such. The content is still being written and updated, and there’s less of it than you might hope for. That will change in time, but that’s how it is for now.

Once you’ve exhausted the help center, there are two ways to contact the support team. You can request a callback or open a ticket, and both have to be done via the support bot.

Yes, to actually contact support, you have to run the gauntlet through one of those goddamned chat bots that are designed to keep you away from real people. Since it’s part of my job to ask the support team things that an actual customer might care about, that was a pain.

Phone Support

I tried the callback system twice. At first, the support team took a while to actually call (about 40 minutes), and then I was on hold for what felt like forever. Then business hours ended while I was on hold, and the system hung up on me.

This is especially weird, because English phone support is supposed to be 24/7.

I called the next day, and was connected directly to the Editor X team this time. The agent was helpful, patient, and informative. Which is good, because by this time, I had three burning questions:

  1. Is Editor X intended to replace the normal Wix editor?
  2. How many third-party apps are there for Editor X?
  3. Why did I get hung up on?

The answers are as follows:

  1. No. Editor X is intended for professionals who don’t want to deal with code, and will remain separate.
  2. He didn’t know (and there’s no easy way to count in the actual app), but the plan is to have all (or nearly all) of Wix’s third-party apps adapted for use with Editor X.
  3. The Editor X team isn’t as big as it needs to be, yet. The support team is still being trained / expanded upon. Future English phone support for Editor X will be 24/7.


Like a proper pseudo-customer, I asked about Shopify integration. Hey, that’s something people might want. Well, apparently there are ways to migrate your store from Shopify to Wix, but no plans for actually integrating Shopify stores with any of the Wix editors.

the email response I received
The rest of the email was just an ad for Wix Stores, basically.

The overall support experience, while initially frustrating, was generally satisfactory. In the end, my questions were answered, and it’s understandable that Wix does not yet have a full support team trained for Editor X, seeing how it’s still really new.

Even so, the experience is not currently up to par, and you’d better believe I’m taking points off the score for that chat bot.



Could the people who make this software always sell it cheaper? Well sure, but I think the payment plans are fair for a product targeted at professionals and agencies. A little over $20 USD per month for the cheapest plan might be a bit steep for a brochure site, but for all the tools you’d need to create a basic app?

It’s not bad at all.

And the cheapest business plan is only a few dollars more. Start selling memberships and/or products, and you could have the website paying for itself in a month or so. You know, if everything goes well.

Cancellation & Refunds

You can, of course, cancel your service at any time, but the only way you get any money back is if you do it in the first 14 days. And then, you get all your money back. 14 days is pretty good for what is essentially a trial period, though 30 would be better.


How does Wix Editor X match up to the competition?

Wix Editor XCompare4.3Compare

User reviews

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Mike Smith
July 28, 2021
Too expensive

They trick you into thinking the essential plan it's 17€, when you go to the next step the yearly subscription is on, in fact, it's 21€ MONTHLY, which doesn't even include the free domain for 1 year. As if that wasn't enough, if you proceed to checkout the monthly subscription, it will ad VAT (23%) which makes the total €25.83 for a Monthly subscription. Absurd, I will never use this again.

Lou Rao
July 20, 2021
Ezequiel Bruni Take On Pricing

I disagree with Ezequiel Bruni on Editor X pricing. If you wanted to control every aspect of creating an e-commerce or a basic site, get ready to shell out major bucks using Editor X. Editor X e-commerce plans are by far too expensive. A minimum Boost plan is $69 a month -insane! Forget the $ 29-month Launch plan, it is too basic to host a site. The next Editor X e-commerce plan from $69 a month is the Scale plan, $219. Editor X prices are by far out of touch with reality. In my opinion, the less a product is the more you will profit from -period. The higher the price point the fewer buyers. That is why Walmart is ranked in the billions, keep the pricing simple and all will come to buy. Sam Walton proved by lowing the pricing of goods, profit is made three times fold. Plus, with a lower price point, there is enough to generate for maintaining expenses in all aspects of the business. Like too many companies, Wix needs to rethink economics by trashing the old school of thought and read Sam Walton’s history, we all can learn from him running a business. So yeah, is Editor X a good platform to build a business from? Absolutely! Is Editor X worth the cost per month to build your site on? Absolutely not! There are other alternatives to build your business site far less expensive compared to Editor X. The first step to a business plan is “budget.”

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Editor X is quite a promising bit of software. Is it perfect? What software is? The thing that frustrated me the most wasn’t the software anyway, it was the general unwieldiness of the customer support experience.

However, if you’re the kind of person who likes web design (or does it for a living) but doesn’t like code, then keep an eye on Wix Editor X latest release as it develops. It has the potential to be one of the best site builders on the market, striking a balance between the relative simplicity of the original Wix editor, and the sheer mad complexity of Webflow, for example.


What is Wix Editor X?Editor X is a whole new site builder, aimed at semi-professional designers, professional designers, agencies, and even coders. It has great potential for making it easy to build complex sites. It’s also priced a bit higher for the premium plans, but I honestly think it’s worth it. If you’re not interested in advanced features, the regular Wix Editor is here to stay.Is Wix Editor X free?There is technically a free plan, just as there is with regular Wix. However, it is quite limited in terms of storage and bandwidth, and you can’t connect your own domain name. If you want to use your website for any professional purpose, you’ll want to upgrade. And hey, every plan comes with a free domain name for the first year, and the ability to remove the Editor X branding. If the price still seems a little steep to you, check out our coupons page. Chances are, we’ve found you a deal.Do web designers use Wix?Absolutely. Lots of designers already use Wix to provide cheaper, easier-to-build websites for clients. In many cases, it’s just plain better and faster than building a site from scratch. Check out our expert Wix review to read about all you can do. Editor X, on the other hand, has only recently been released to the public. I’m quite sure that web designers are checking it out. I mean, I’m one of them. But are they all using it full time, for production sites? That is less than likely, at this point.Which is better, Wix or Wix Editor X?That mostly depends on what you need. Want a cheap brochure site for your local business? Stick with regular Wix. It’s cheaper and easier to use. Need any sort of advanced features, and want even more control over your website’s design and functionality? Then Wix Editor X is better by far. Just… so much better. It’s like the difference between good ground coffee and a full-on espresso machine. But, if neither looks right for you, by all means check out our other site builder reviews. We’ve reviewed most of them, probably – plus, we’ve compared all the best website builder options in 2022.

Ezequiel Bruni Ezequiel Bruni
Ezequiel Bruni is biologically Canadian, legally Mexican, and self identifies as a total nerd. He’s been a web and experience designer off and on since he was a teenager, and loves sharing the kind of beginner’s advice he really wishes he’d had when he first started. He also loves video games, tacos, open source software, video games, sci-fi and fantasy in all their forms, and video games. He does not love writing in the third person.

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