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Reviews and expert opinion Odoo

Alicia Schneider Alicia Schneider Website Development Expert

Odoo offers you the exact elements you need to build the website you want. The site editor can be confusing initially, but once you get the hang of it, it’s simple to use. Odoo can get expensive quickly, with additional costs for apps, so if you’re looking for a cheap option, you would be better off with an option like Wix


Odoo has millions of users throughout the world and is best known for its business software – but its useful website builder is why we’re here. Odoo primarily operates in English, but you can also translate your site into almost any other language you need.

Features and Ease of Use

Odoo offers basic features on its free plan, but its site editor leaves something to be desired.

With Odoo, some of the features you’ll get include:

  • WYSIWYG site editor
  • SEO tools
  • Social media sharing tools
  • Drag-and-drop elements
  • Embedded live chat
  • Unlimited storage

Once you create an account, you’re prompted to choose one of the 25 mobile-responsive templates. They look modern, but variety is limited when compared with the template selection from other website builders, like Wix.

Odoo's template selection
Odoo has some good looking templates to choose from

Odoo offers some beneficial advanced features in addition to the basics. There’s a link tracking feature that measures the success of your marketing campaigns, an integrated email marketing tool, and a “multi-websites” feature that allows you to create different websites for the same company or different companies, to best serve your customers through one account.

Not all of Odoo’s features are free. If you want advanced features, you’ll find them in the “Apps” section. There are 65 to choose from, but most of them will cost you.

Odoo "Apps" section
Need some additional functionality? Odoo probably has an app for that

While other website builders – like Wix and Squarespace – have templates with pre-existing elements that are easily removed or changed, Odoo’s templates sort of the opposite. Starting with an almost blank template, you drag and drop the elements you want, like banners, images, and text. The design of each block is determined by the template you initially select.

Odoo's drag-and-drop editor
Odoo templates start out blank

This doesn’t make Odoo difficult to use, even for beginners, but if you’ve used other website builders, you’ll be thrown for a loop. The advantage of this site editor is that you can build a website with exactly the elements that you need and avoid taking time to get rid of the ones you don’t.

Pricing and Support

With Odoo, you pick and pay for the individual services you want. There is a base fee you pay per user, and then any apps and integrations come at additional costs. This is advantageous because you don’t get stuck with a bunch of features you will never use, and you can purchase Odoo’s famed business software with your website if you need it.

There’s a 15-day free trial to test all of Odoo’s features. When the free trial ends, you can continue using Odoo for free – but with limitations. If you need additional apps, you’ll buy each of them separately, which can add up quickly.

Odoo chat support
The customer service was surprisingly good

When it comes to customer support, Odoo gives you a lot of options. Search through the community forum for answers to your questions, submit a ticket to tackle your problem with assistance, make a call to get support, or start a live chat for immediate attention. Customer service is even offered in a few languages, including English, Spanish, French, and Dutch. I used the live chat and got helpful answers from a real person in just a few minutes.


How does Odoo match up to the competition?

WixCompare 4.9 Compare
SquarespaceCompare 4.8 Compare
OdooCompare 4.3 Compare
SimpleSiteCompare 2.5 Compare

User reviews

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If You Need Multiple Business Tools, Odoo Is a Good Option

I found Odoo easy to use (after some initial confusion), the customer service is responsive, and it houses all the best business software in one place. However, Odoo can be pricey, and other website builders offer similar tools with more customization options for less money.


  • Only pay for the services you need
  • Great customer service
  • Easy to use for beginners
  • Website and support in multiple languages


  • Can be confusing if you’re used to other platforms
  • Expensive if you need multiple apps

Odoo definitely has some good features, but ultimately it wasn’t enough to make it into our list of the top website builders.

Alicia Schneider Alicia Schneider
After working the 9-5 at a marketing company in Tel Aviv, Alicia decided to trade it all in for the digital nomad lifestyle. You can usually find her in cafés around the world, writing up new articles about marketing, business, and travel. When she's not glued to her laptop, she's wandering around a new destination that most likely includes sun and a beach.

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