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Sendinblue Rebrands to Brevo

Sendinblue Rebrands to Brevo

Sarah Hardacre
Marketing platform Sendinblue has grown significantly during its ten years of operations and is now rebranding to Brevo to ensure its name is aligned with its business, portfolio, and future plans.

Sendinblue started as a newsletter service focused on ensuring small- and medium-sized companies could access digital marketing capabilities similar to much larger brands. Over the years, the company has diversified its portfolio, acquired new brands, and now offers a full digital marketing platform helping businesses improve their relationships with their customers.

The “send” in Sendinblue no longer captured the full-value proposition of its products, with only 31% of its customer base exclusively sending newsletters.

The name Brevo was selected to celebrate the success of the company and its customers. Starting with the base “bravo” and adding a small change to make it unique, “the new name is a rally cry for optimism and growth” for its customers.

The name change is only one step in the process. Brevo also introduced new themes, visuals, and colors. The language used to describe the company has been adapted to focus on its growth ambitions and long-term goals for the company and its customers.

Brevo chose green as its core color to evoke thoughts and feelings of growth, and a growing tree inspired its new logo. Secondary colors easily identify the various products within its offering.

Brevo has eight offices worldwide, more than 700 employees, and operates in more than 180 countries. It has acquired eight companies in the last 10 years, helping it accelerate its growth and expand its portfolio of solutions. The company has now surpassed $100 million in annual revenue and it has repeatedly reached double digit year-on-year growth.

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