You might think that any product with the Google stamp of approval comes with a level of quality that far exceeds any other brand. However, with website builders, that’s not always the case.
I recently tested Wix and Google Sites to see which one is better. While they both have great features like simple drag-and-drop editors, overall I’ve found that Wix’s additional customizable features and superior selection of templates make it the better all-around builder.
Continue reading to find out why Wix comes out on top in essentially every category. Or, if you’re short on time, you can skip the review and begin your free trial of Wix right now.
Wix Has More than 900 Templates; Google Sites Has Just 12
When it comes to templates, Wix clearly has a leg-up on Google Sites. Not only does Wix make it easy to choose the perfect template by separating them into five categories (Business & Services, Store, Creative, Community, and Blog), it also takes it a step further by adding helpful tabs within each category:
On the other hand, with Google Sites, the twelve templates you see below are exactly what you get:
While this selection pales in comparison to Wix, it’s worth noting that you can customize the color, layout, and typography of your Google Site template, so at least it won’t be identical to thousands of other websites on the web.
If it so happens that one of these 12 Google Sites templates matches your specific needs, great! However, most people (myself included) prefer getting to choose between hundreds of templates, making Wix the clear winner in this category.
Both Wix and Google Sites have really straightforward editors that allow you to drag and drop content blocks into place on your pages. This makes it exceptionally simple to add images, text, videos, and other elements to your site.
They both also display popup tutorials that explain important controls and features to help guide you while you build your site:
One thing that I really liked about the Google Sites editor is its simple layout and minimalistic design. Google has done a good job of displaying only the options you need and not cluttering the editor menu.
However, perhaps the reason it can have such a simple look is that there really isn’t a whole lot of features to choose from when editing. You can add text, images, videos, as well as integrate content from other Google services like Docs, Sheets, and Maps, but that’s pretty much it.
Wix also has a very clean, comprehensive editor. One of my favorite things about building a site with Wix is that it’s almost like having a professional sitting beside you, helping you with the entire process.
For example, if you move a content block too far towards the margin of your site, you’ll get a helpful reminder that says: “you dragged an element out of the gridlines, some of your visitors won’t see it.”
This feature alone has helped me catch several mistakes before launching my own personal website.
Wix Has In-House and Third-Party Apps; Google Sites Has Neither
The Wix “App Market” is integrated directly in the editor, allowing you to sort through hundreds of apps (form third-party developers and Wix) without even leaving the editor.
Here are just a few of the ways you can use free apps from the App Marketplace to enhance your site:
Access social media tools
Add a blog to your website
Grow communities around shared interests
Sell tickets and RSVP for events
If you would like to, you can also purchase apps that provide additional features:
Source online products for your ecommerce store
Integrate QuickBooks online for orders made to your site
Accept online bookings for your business
Unfortunately, Google Sites does not provide any way to download third-party apps to your site. However, you can add content from other apps synced with your Google account.
For example, the editor has an option to add content from Google Docs, Maps, Calendar, Sheets, Slides, Forms, and Charts. So, at least there’s that.
Plans and Pricing
Both Builders Have Free Plans; Wix Gives The Option to Upgrade
Let’s take a look at each of these builders’ free plan to see what they get you:
Assigned Domain (username.wixsite.com)
Assigned Domain (sites.google.com/sitename)
Includes SSL Certificate
Wix ads displayed on site
No ads displayed on site
1GB or 15GB if you have a Google Drive account
Because both plans are free, you can see that your options are somewhat restricted.
However, Wix makes it easy to upgrade to paid plans with additional features. These include several e-commerce and business plans. I found this very helpful because on my site I needed a way to sell products online, and upgrading to Wix’s Business BasicPlan helped me do just that!
Google Sites only provides a free plan so you cannot upgrade to gain access to additional features you might need for your website.
Wix Lets You Contact Real People; Google Sites Does Not
Wix’s Help Center is complete and comprehensive. They provide individual videos that show you exactly how to use the builder to customize your site. These videos include tutorials that show you how to:
Add and customize strips, text, pages, links, and menus
Connect social media channels
Boost your site’s SEO
Translate your site into any language
If your question isn’t answered in these videos, you can also connect with a real person via email.
When building my site with Wix, I was curious to see if I could have certain elements that appear on mobile devices but remain hidden on desktop, so I fired them a question. They got back to me within a couple of hours, answering my question and suggesting a helpful resource packed with more information:
Unfortunately, Google Sites doesn’t display the same level of customer support as Wix. In fact, the only support material I could find were articles written about common problems.
There was no way to reach out to a real person to ask a specific question about my site.
In This Comparison, the Winner Was Obvious
Google has a reputation for creating industry-leading products and services. However, when comparing the Google Sites builder to Wix, I have to say that Wix definitely has the upper-hand.
This is simply because Wix offers more. More templates. More apps. Superior customer support.
12 templates with the option to customize color, text, and layout
Ease of Use / Features
Interactive builder gives helpful design tips
Minimalistic editor with basic features
Apps, Plugins, and Add-ons
Many options in the App Market
Cannot download third-party apps. You can integrate content from other Google Apps
Pricing and Plans
Free plan available, plus the option to upgrade
Free plan only; no option to upgrade
Submit a help ticket or get a callback
No live support
Which is cheaper, Wix or Google Sites?
If you have a Gmail account, you have the ability to create a Google Site for free. You can also create a site for no cost with Wix’s free plan. However, only Wix provides the opportunity for users to upgrade if they would like to pay for additional features, specifically designed for business, e-commerce, and more. If you do decide to upgrade to a paid Wix plan, make sure that you are taking advantage of any current deals or coupons.
Which is easier to use, Google Sites or Wix?
Both Google Sites and Wix have clean, minimalistic drag-and-drop editors that make it extremely easy to build a website in a relatively short amount of time. However, Wix has a robust customer support center with helpful videos and tools to help you create your website while Google Sites only provides basic articles on commonly asked questions. For this reason, Wix is easier to use.
If you’re curious to learn more about what it’s like to actually work with Google Sites or Wix, check out our expert reviews.
Ivan Boychuk is a writer who specializes in creating marketing blog posts and web content for a variety of industries. When he isn’t writing captivating copy, he spends his spare time building new websites, working on his blog, or playing sports.
Google does have premium plans which support many features. You can check through google workspace plans. Storage point of view it is definitely better.
Mark B Smith
What about SEO features with Wix and Google Site? Which will rank better for SEO? This is a very important topic that needs to be covered!
Website Planet Team
Thanks for reaching out. You have a point that it is an important topic.
Regarding SEO features, Wix is a better option. Please check out our review to find out more.
Why people do not understand a simple point as a beginner I do not want all those great things you say about Wix. IS NOT FREE NOT FREE/SO IF I WANT TOTALLY FREE WHY YOU KEEP SAYING GET WIX IS THE BEST ETC.....
This is clearly just an ad for Wix. How is 500mb of bandwidth an advantage. Why is paying for the same feature set as Google Sites has for free an advantage? This is bizarre.