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How To Sell on Shopify in 10 Easy Steps (2024)

Andrés Gánem Andrés GánemWebsite Development Expert
Shopify is one of the best and most popular e-commerce platforms. It features a pleasant user experience, powerful customization options, and an impressive variety of detailed e-commerce features. Shopify is an outstanding option for anyone trying to sell something online.
However, staring at the “get started” screen with just your million-dollar idea can be intimidating. A business is always something to take seriously, regardless of size or ambition, and you want to make sure you put your best foot forward.

Trust me – you’re not alone in that feeling. I felt the same when I created my first Shopify store. This guide draws on my experience to help you avoid the mistakes I made. We’ll take it step by step, from your first idea to your published, professional storefront.
So, keep reading to find out how to start selling on Shopify in 2024, or sign up for a 3-day trial of Shopify and follow along.

Step #1: Create a Brand

Before you can start selling on Shopify (or any platform), you need a clear idea of what kind of store you want to build. Are you appealing to a local population or a global one? Do you have a target demographic in mind? These questions will determine everything about your brand identity, from color schemes to your logo.

Here are a few things to keep in mind.

Inspiration and Research

Changes in store design
A couple of key design choices can really change the feel of a store. Hover for more
Creating an effective branding identity is no small task, but luckily, you can draw on inspiration from others. Look for e-commerce stores that sell similar products to yours and check out their websites. Make a note of the design choices that work and others that you’d rather avoid.

In a well-planned store, all site elements (e.g., the copy, color scheme, typography, and navigation options) should work together to enhance the target audience’s experience. Identify what your favorite stores do to create a particular tone and identity.

Give It Your Own Spin

Seeing what works for other stores is incredibly helpful, but you also want your store to stand out. Now’s the time to start designing your own brand identity. Everyone’s process for this will be different, so don’t feel obligated to do it a certain way. That said, I recommend you start by creating a mood board.

You can do this using pen and paper, PowerPoint, or more advanced software. What matters is that you have a document where you can see how each design decision complements the other. Some of the things you need to be clear on before moving forward are:
  • Your store’s name. The right name can make or break a store, so choose something memorable.
  • Logo. Your store’s logo is right up there with the name in terms of being recognizable, so make sure you come up with something unique and true to your brand’s identity.
  • Colors. Think of at least three colors that will represent your brand. These will appear everywhere, from your front page to your product list.
  • Fonts. The tone is important here. Serif and Script fonts will convey a more elegant and self-serious tone, while Sans Serif fonts will appear much more relaxed and casual.
Pro-tip. You don’t have to be a professional designer to create a great logo for your brand. If you want an outstanding logo without dropping a month’s earnings, check out the best logo design services in 2024.

Choose Your Products

This will be the very first step for many. Once you have a clear idea of your brand identity, you’ll also know more about your flagship products and how you could expand in the future.

Also, now that you have a name and a logo, you can add branding, which will help you get a lot of natural traffic through word-of-mouth.

Finally, take the time to photograph your products in the best possible light. The better a product looks on your page, the more likely it is to sell well.

Step #2: Get Started With Shopify

Shopify makes it exceedingly easy to create and manage an online store. To get started, all you have to do is head over to Shopify’s homepage and click Start a free trial. From here, Shopify will redirect you to a small questionnaire with basic questions about your online store, such as your experience level and goals.

Get Started with Shopify
To try Shopify, simply to the homepage and click Start a free trial
After that, you’ll have to pick a name for your store, choose the country you’ll be operating from, and create a Shopify account. And that’s it! Once that process is done, you’ll be redirected to your Shopify dashboard.

From there, Shopify will show you a “getting started” list. Ignore this for now, as we’ll be doing things somewhat differently.

Step #3: Choose and Customize a Theme

Once you can access your Shopify dashboard, head over to the Online Store tab and then select the Themes tab. Shopify offers an expansive theme store with over 110 different options for all industries and needs. Some of the best themes also have several styles that significantly alter the look and feel of your store.

Shopify Theme Store
Shopify includes over 100 themes to fulfill every need
If you want to narrow your search, you can filter the results based on industry, catalog size, and features. That said, I highly recommend you check out a wide variety of themes that look visually appealing, even if they don’t perfectly match your needs. You can always add extra sections to your site if you need to.

Bonus tip. You’re not limited to the themes available within the theme store. If you can’t find anything that grabs you, an online marketplace like Template Monster offer thousands of third-party themes.
Once you’ve picked the perfect theme for your store, you can start editing to make it your own. Click Customize next to your chosen theme, then head to the left-hand menu and select Theme settings. With your mood board on hand, selecting the right accent colors and typography should be easy.

Shopify Theme Settings
The right theme settings can help you convey the perfect mood for your store
After that, you can start customizing your home page. Click on Sections on the left-hand menu. There, you can add and edit elements using blocks and block collections called sections. To change a block’s contents, all you need to do is click on it and head to the right-hand menu, where you’ll find various customization options that make it easy to fill a block with your own content.

Shopify Blocks
The block editor helps you keep your site structured
There’ll likely be sections you can’t fill just yet, like featured products or collections – we’ll get to these later. First, start by editing your homepage into something you like. Your finished homepage will probably differ from your original idea. Once you have it exactly how you want it, you can apply those design choices to the rest of your online store.

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Step #4: Build Your Website

Now that you have your brand identity and homepage all figured out, it’s time to start laying the foundations for the rest of your site. There are multiple components to this, so let’s get right to it.

Add the Necessary Pages

Some merchants will find more success with an uber-minimalistic design that includes little more than the homepage. Others would benefit from having a variety of cataloged collections and a comprehensive blog. It all depends on your store and your needs. That said, there are two pages that you should never leave out: an About us and a Contact page.

Your online store should always give customers an easy way to contact you, or you risk coming off as untrustworthy. On the other hand, the About us page helps establish a more personal connection with each potential customer, boosting your conversion rate.

Shopify allows you to add as many pages as you need. Simply head to your dashboard, click on Pages and then Add page. To add new product pages (such as featured products, categories, and more), you’ll need to navigate to the Products menu – more on this below.

Remember that you should edit every extra page to match the high quality of your homepage.

Edit Your Navigation Options

Go back to your dashboard and select Navigation under the Online Store drop-down menu.

Shopify Navigation Settings
Shopify makes it easy to change your website’s navigation
Here, you can choose which pages will appear on your header menu, which will appear on your footer menu, and which you wish to remain hidden. Remember not to oversaturate your main menu.

Edit Your Site’s Settings

Back on your store’s dashboard, click Preferences under the Online Store drop-down menu. Here’s where you’ll modify some essential aspects of your site, such as its title on search engine listings, meta description, and customer privacy options.

This last bit is fairly straightforward, but it’s also crucial to make your e-commerce store discoverable.

Step #5: Add Your Products

Adding products to your Shopify site is exceedingly easy. Just head to the Products tab on your dashboard and click the Add product button. You’ll be redirected to a page where you must input relevant product information, such as title, description, and price.

Shopify Add Product
Make sure to update all the relevant settings for your product
The more your product stands out, the better it will sell. So make sure to include attractive copy and high-quality images (product videos are great too, but not too many as this can slow down your website). You can find out about the additional product management features available in our Shopify review.

Keep every detail about your product in mind. If it’s a physical product that you’re planning to ship, remember to add details such as weight and customs information. Also, add your manufacturing or buying costs for every product. This information will come in handy later when you’re looking to optimize and track your store’s performance.

It’s also a great idea to categorize your products. Not only will it keep you organized, but it will also help potential clients find similar products to ones they like. To add a collection, choose Collections under the Products menu and click Create a collection.

Shopífy Collections
Collections can be extremely useful for organizing your products
If you already have collections, you can add products to them immediately from the Add product page or directly from the collection options.

Step #6: Set Up a Domain

Think of a domain name as your site’s online “address.” A domain has two parts. The first is the actual name – that shouldn’t be hard to choose. If you’ve already picked a name for your store, that should be your domain name.

The second part is the Top-Level Domain (TLD). The TLD is the last string of characters after your domain. For example, our website is websiteplanet.com, so our TLD is .com. I recommend .com for almost all online stores. As the most popular TLD in the world, it will be the easiest for your visitors to remember, though, for this reason, it might also make it more expensive.

To register a domain, simply go to your Shopify dashboard and click Settings, then navigate to Domains. You can buy a new domain or connect a domain you purchased through a third-party registrar. If your preferred domain isn’t available, Shopify offers tools to help you find an alternative domain.

With your domain name live, you’re almost ready to publish your online store.

Step #7: Update Your Payment Information

Thanks to its variety of available payment methods, cross-system integrations, and support for third-party payment providers, Shopify makes it easy to accept payments however suits you best. To connect payments to your online store, head to Settings and click Payments.

On the payments page, you can set up payments through Shopify-supported providers, third-party providers, or manual methods.

If you choose a Shopify-supported provider, Shopify will charge you a per-transaction fee, depending on your plan. If you choose a third-party provider, you’ll have to pay a flat 2% per-transaction fee on top of your payment provider’s regular fee. Manual payment methods include cash on delivery, bank deposit, and money order.

I also recommend you add multiple payment methods to your online store. Every provider and method has a different setup process, but don’t worry – Shopify will offer plenty of guidance throughout.

Before moving on to the next part, I recommend testing your payment methods by buying something from yourself – weird, I know. That way, you can spot any issues customers might encounter before your store goes public.

Step #8: Preview and Publish

Now that you have set up payments methods, filled your stock with products, and finished editing your site, there’s only one more thing left to do: make sure it runs smoothly.

Finished Store
Previewing your site can help you identify what needs work and what you like
Open your site on both a desktop and mobile display and go through it. Check every page for missing content, spelling errors, elements that don’t work, etc. Also, make sure to thoroughly test every link, button, and e-commerce feature. Schedules, menus, and other interactive features should work as intended both in the backend and for viewers.

Pro Tip. Try not to preview your website immediately after you’ve finished editing. Take a break for a few hours (preferably a few days) and come back to your site with fresh eyes. That way, you might catch some details you would’ve otherwise missed due to fatigue.

Step #9: Optimize Your Store

Now that you’ve made sure your site looks and works just as it should, you’re ready to launch it into the world. But that doesn’t mean that your work is finished. You should keep looking for ways to improve your store and set yourself up for success.

Start by running your website through a performance test, such as Google’s PageSpeed Insights or GTmetrix. Performance has a huge impact on conversion rate, so you must score well.

If your store’s performance is sub-optimal, consider compressing your images, reducing the number of animated elements on your site. Getting rid of unnecessary pages is also a good idea.

PageSpeed Insights
Use PageSpeed Insights to help you verify your website’s performance
Shopify also offers plenty of search engine optimization (SEO) options to help you secure a better position in the search engine results. Pay close attention to every SEO setting throughout your site and make sure that they’re all updated.

Finally, it’s time to start adding features to promote and drive traffic to your store. Not every store needs a blog, but it can do wonders for engagement in the ones that do. If you want to create social media or marketing campaigns, the Shopify app market includes thousands of useful apps to help you grow your presence.

Step #10: Keep Your Store Updated

If you’ve followed the previous steps, you should have an online store ready to go and ready to be shared with the world. However, an e-commerce business is just like any other business – you need to make sure it’s updated regularly.

Shopify includes plenty of features that can help you keep your site fresh and your traffic incoming. Consider creating seasonal promo codes, adding limited-time products, and creating a blog or newsletter to keep customers coming back.

Thanks to Shopify’s useful analytics, you can identify successful campaigns, busy times of the year, and potential pain points. Regular updates will promote growth and keep your business healthy.

Pro tip: Finally, remember that you don’t have to do it all alone. If you want someone to help you run an outstanding email campaign, or someone to cast their professional eye and give you optimization tips, you can find Shopify experts for cheap on Fiverr.

Your Dream Store Is at the Tip of Your Fingers

Creating and running a successful business isn’t easy, but creating and maintaining your Shopify site should be. Now that you have this guide, you can focus on what’s important: offering the best-quality products for your customers.

As a parting note, you shouldn’t feel like you have to get it all right at once. You’re allowed to make mistakes or forget things, and if you ever feel lost during the process, come back to this guide and continue your journey.


Should I use Shopify for my online store?

That depends. Shopify is a fantastic platform for creating and running an e-commerce store, but that doesn’t make it the only one. Plenty of website builders can help you create an online store, and the best one for you will vary depending on your particular needs and preferences.

For more options, check out our list of the best website builders in 2024.

Is Shopify a good platform for beginners?

Yes! Shopify makes it easy for everyone to create an online store, regardless of experience. That said, it can be a challenging process – especially if it’s your first time.. That’s why we created this step-by-step guide to selling on Shopify.

It makes sense to get familiar with the basics of website building before moving on to Shopify. For more info, check out our in-depth guide to building a website in 2024.

How do I sell something on Shopify?

To sell something using Shopify, you must create an account, build an online store, and publish it. You can find the full step-by-step breakdown for selling on Shopify here.

Is it free to sell on Shopify?

No. Shopify does offer a 3-day trial, but you won’t be able to sell anything unless you’ve subscribed to one of Shopify’s plans. Shopify also takes a small commission on all sales processed through its service. It also offers plenty of payment processing options.

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