With the right website builder, you’ll be able to display your artworks in the best light. Not all site builders can promise that, and even fewer can provide. You need a website builder that gives you the tools to design a site that reflects your artistic vision. But that’s not all.
If you want to sell your art online, you’re going to need professional e-commerce features, but you don’t want to end up paying a fortune in sales commissions. You’ll also need marketing features to make sure those potential buyers can easily find your site.
Unlike other online lists, here you’ll find only the website builders that have all the features you need to create a great site to sell your art on.
Best Website Builders for Selling Art Online – Our Top Picks
- Wix – 20+ templates dedicated to visual arts with plenty of personalization options
- WordPress.com – Best features for telling the stories behind your art pieces
- Weebly – Great e-commerce features for a low price tag
- Jimdo – Special guided tutorial for artists building their first site
- Site123 – Auto-translation capabilities to easily reach an international crowd
What We Look For in the Best Website Builders for Artists
Our team tested the best website builders on the market, and in this article you’ll find only the ones that offer all the tools that you need for your art store. These include:
- E-commerce capabilities, so you can build an online store.
- Enough storage space to upload all your art in HD, so that potential customers can see every little detail of your works.
- Good selection of templates, both in versatility and in quality. You wouldn’t want your site menu to grab more attention than your best piece.
- Beautiful gallery layouts, that allow you to switch between different shapes and sizes of your images to better display each one.
All the builders on this list have everything you need to build a remarkable website to feature your art in a unique way. Read on to find out which one is right for you.
Wix is excellent for almost any form of website, but artist will find it especially attractive. With over 500 templates in total, 20+ of them dedicated to visual arts, you’re sure to find the one that perfectly matches your style. Two templates I really enjoy are Modern Art Gallery and Graphic Illustrator.
Graphic Illustrator template by Wix
Graphic Illustrator is part gallery and part image store, with the main webpage set up to display available pieces. The store section allows you to sell your artwork, while the info section gives information about you, upcoming exhibits, and more. Modern Art Gallery is great for those who operate a gallery or want to host their own online gallery. It has a nice sliding image feature on the front webpage, as well as a blog section and webpages where your visitors can learn more about your gallery.
Want to learn more about Wix? Don’t miss our expert review.
Wix offers plenty of great features in its templates, but if you find that your template lacks a feature, check out the Wix App Market for a wide variety of tools. For example, you can find robust photo galleries, forms, live chat, Google Maps apps, and more.
Since you’re looking to sell art, check out the e-commerce tools available on the App Market, including shopping cart apps, payment processors, and more. You’ll need to upgrade to at least Basic Business to sell products, but Wix offers 100% commission-free sales.
WordPress is a dynamic website builder, that gives you almost limitless design freedom. But this freedom comes at a cost – for most plans, you’re limited to the templates offered through WordPress.com, and both Free and Personal users must pay to access Premium templates.
Fortunately, a number of free templates will work for art websites. Blask, Orvis, and Cubic are all portfolio-style templates you can use to display and sell artwork. All offer blog elements, allowing you to keep customers updated on new projects, gallery displays, and more.
WordPress.com templates are primarily limited to the design elements pre-configured in the templates. If you need more control over your CSS or access to Premium templates without paying a per-template fee, you must upgrade to Premium.
However, you’re going to have to upgrade to WordPress’ Business plan to install custom plug-ins, themes, and more. Both Premium and Business will allow you to sell products on your website.
Or read our in-depth WordPress review.
Since you’re looking to sell your art online, Weebly is definitely a builder you should check out. While its template selection is a bit limited compared with those from other builders such as Wix, all of Weebly’s designs are customized to help you increase sales.
Two Weebly templates I like are the Hugo and Modus Operandi templates. Hugo is an online store while Modus Operandi is a portfolio template, but both are great options for introducing your customer to your products on the main webpage. Straightforward design elements give off the impression that you’re both professional and experienced. While Modus Operandi is more of a portfolio template, but you can add store elements to sell your artwork.
All Weebly templates are customizable through an easy to use drag-and-drop editor. You can add galleries, web store tools, live chat, social media apps, and much more.
Curious to know more about Weebly? Read our in-depth review.
To sell art online, you’ll have to upgrade to the Starter plan, which includes access to Weebly.com checkout for a low 3% transaction fee.
Jimdo has a minimal library of templates, but a few of those will work for art websites without drastic editing. The Copenhagen template is geared toward photography studios but can be easily modified to display your art pieces. The template offers a photo gallery and webpages where you can share information about your work and your business in general.
Another option is to choose the basic Blank Template and then build your website entirely from scratch. The template will allow you to add photos, videos, forms, and store item elements to display and sell your artwork to visitors.
One thing I like about Jimdo is that it offers a tutorial webpage targeted for artists. It walks you through all the steps needed to build your website and sell your artwork online. Note that you’ll need to upgrade to the Business plan to host an online store.
Unlike other builders on this list, Jimdo doesn’t offer an App Market to customize your website. However, you can install third-party apps and widgets and modify the CSS and HTML of your templates. If you know how to code, or are willing to learn, you have tremendous creative freedom with Jimdo, and isn’t that what you want as an artist?
You’ll find more information on Jimdo in our in-depth review.
Site123 is best suited for those who are looking for a simple website and are not concerned about a ton of fancy features. That’s because Site123’s selection of templates is somewhat generic. While the platform does have a large number of templates, you’re not going to see a lot of variety, even in the Creative Arts section.
That said, I’m drawn to the Art School template, not because of the layout but because it already has store elements pre-configured. You can modify it for your artwork and easily add more. There’s also a built-in gallery and contact information section on the template.
Click to view all Site123 templates
The templates don’t vary a lot in general layout, but Site123 does offer an App Market you can use to add tools such as live chat, forms, galleries, booking, payment gateways, and more.
Want to learn more? Read our expert Site123 review.
The upside to Site123 is that it offers e-commerce functionality on all plans, which can save you about 50% or more over other website builders.
If after reading all this, building your own website sounds like too much of a hassle, you can use Fiverr to hire a Wix designer that will set up your site for you for as little as $5. Then, you can personalize your site and add new artwork yourself.
Get Your Artwork Discovered by Building a Stunning Art Website
Before the internet age, many artists went largely undiscovered, with their pieces either collecting dust or being sold for grossly reduced prices. Fortunately, the internet now gives you the chance to have your artwork discovered by art lovers around the world and allows you to sell your pieces for what they’re really worth.
When you use one of the website builders above to build your art website, you create a 24/7 art gallery that art lovers can enjoy from anywhere. If something truly speaks to them, they can show their appreciation by buying your piece, giving your work a new home for others to enjoy your magnificent works of art.