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6 Best Website Builders for Personal Trainers & Fitness (2024)

Andrés Gánem Andrés GánemWebsite Development Expert January 25, 2024
January 25, 2024

It might sound harsh, but it’s true. In 2024, personal trainers and fitness businesses without a solid online presence are far more likely to fail. You need to advertise yourself to the world, give clients a chance to keep in touch, and expand your offering as much as possible. A website builder is the simplest way to achieve all that and more.

This also goes without saying, but you shouldn’t be a web design expert to be able to build and manage your own website. After testing the most popular website builders on the market, I came up with six website builders ideal for different kinds of fitness businesses.

My top recommendation is Wix. It balances an extensive range of design and functionality tools with ease of use and offers plenty of practical, fitness-specific add-ons. However, it’s far from the only choice, and the best builder depends on your business type, goals, and needs.

Read on for more on the best options for personal trainers and fitness businesses, or sign up for a free Wix account today.

Short on Time? These Are the Best Website Builders for Personal Trainers & Fitness Businesses in 2024

  1. Wix1 – Complete creative freedom to express your unique training style.
  2. SITE1231 – Straightforward website creation to get you up and running in no time.
  3. Squarespace1 – Beautiful templates and robust marketing features for attracting new clients.

See 3 More Great Options | Comparison Table

What We Look For in the Best Website Builders for Personal Trainers & Fitness Businesses

When compiling this list, I stuck to website builders with stellar reputations for high-quality service and all the essential features needed for a personal trainer’s website.
  • Time-saving and easy to use. The website builder must allow you to create and update your site quickly and without a steep learning curve. Though some are simpler than others, each builder on my list met this need, ensuring you spend more time with clients and less on website management.
  • Professional, good-looking templates. First impressions matter. I only selected builders that offered visually appealing templates tailored to the fitness industry. These builders come with beautiful professional designs that inspire your clients to get in shape.
  • Robust built-in features. I looked for builders with integral tools for engagement and credibility, such as contact forms, blog capabilities, and client testimonials.
  • Useful features for fitness professionals. Though some builders on this list have more extensive feature sets than others, I prioritized builders that offered important features for fitness professionals. Think subscription content, video hosting for workout tutorials, appointment scheduling for easy bookings, and built-in SEO (Search Engine Optimization) tools to enhance visibility.
  • Marketing tools. These builders offer features to help you reach and stay in touch with potential clients, giving you and your business more room to grow at your own pace.

Wix Fitness Template
Wix offers an incredible variety of Health and Fitness templates. Hover over for more.
Wix stands out with its easy-to-use drag-and-drop interface and impressive control over the site’s design and functionality. It has a staggering collection of over 800 templates, including 58 dedicated to fitness businesses. These templates are remarkable not only for their quantity but also for their high quality. Each “Sports & Fitness” template conveys the ideal sense of energy and professionalism that a fitness website requires.

The truth is that Wix has a slightly steep learning curve, especially if you’re new to website builders. However, it offers you the flexibility to manage a wide array of needs from your website, whether customizing the design to match your brand or integrating functional features for your clients. Besides, a steep climb has never been too much of a deterrent for fitness professionals, right?

If you need to expand your options further, Wix offers a complete app market with hundreds of free and paid integrations1. These include apps like WEB-STAT, a tool for tracking user interactions in real time. This app provides insights into who’s visiting your site, their location, and how long they spend on your pages, offering invaluable data to tailor your services.

The free plan is enough to get started. Still, you’ll need to upgrade to the Core plan to unlock key functionalities for a professional site, such as unlimited storage space and the option to publish your site under your own domain name.


  • Members-only area. Wix allows you to create members-only areas for sharing exclusive workout plans, videos, or recipes. Exclusive content enables you to grow your business and bring your expertise to more people.
  • Hundreds of options in the app market. Wix offers a variety of proprietary and third-party apps to help you increase your site’s functionality, such as scheduling one-on-one workouts or specialized media sharing for routines.
  • Wix ADI. If you don’t quite vibe with the pre-existing templates, you can let Wix’s artificial intelligence create a custom template solely for you. Wix ADI provides professional results and can save you lots of time by creating a template catered to you.
  • 24/7 support. If you ever struggle with your Wix site, you can contact support anytime, any day of the year.
Read our expert Wix review for more details.

Free domain name (with paid plans)
SEO tools
Fitness templates 55
Starting Price $17.00

2. SITE123: The Easiest Builder for Simple, Professional Sites1

SITE123 Fitness Template
There isn’t a fitness category, but you can customize any template to fit your needs
SITE123 is strikingly easy to use, offering a streamlined process to get your website up and running in just a few minutes. While it doesn’t provide the same level of customization as Wix, its simplicity is ideal for straightforward, one-page websites.

If you need a simple site with essential information about your locations, working hours, and ways for customers to contact you, SITE123 provides an intuitive and affordable solution. However, it’s important to note that its editing options are somewhat limited compared to more robust platforms. Keep that in mind if you want a highly personalized or feature-rich site.

SITE123’s free option, with its basic features, branding, and compulsory subdomain, might appear unprofessional to clients. I recommend the Professional plan1, which is better for gym owners or personal trainers looking to advertise their services. It offers an online store, mailing addresses, support for up to three languages on your website, and the option to add pop-ups.


Get 40 % OFF SITE123

Save 40 % when you sign up for SITE123's annual plan

169 users used this coupon!


  • Simple blogging tools. Creating and managing posts is easy with SITE123, and doing so will keep your visitors interested and engaged. Creating a new blog post doesn’t take more than a couple of clicks, and SITE123 automatically updates your blog page with the latest information.
  • Form builder. If you need to acquire specific information from visitors, SITE123 offers a handy form-builder tool. This can help you create custom routines or diet recommendations based on your visitors’ answers.
  • Easy-to-use SEO tools. You don’t need to be an expert to manage your SEO with SITE123. Thanks to the easy-to-use SEO, you’re more likely to get noticed on search engines and get more traffic.
  • Essential e-commerce features. Though there are more advanced e-commerce platforms on the market, SITE123 offers just enough to set up a simple store on your site.
Read our expert SITE123 review for more details.

Free domain name (with paid plans)
SEO tools
Fitness templates 1
Starting Price $12.80
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3. Squarespace: The Best for Attracting New Clients1

Squarespace Fitness Template
Squarespace understands the importance of striking visuals for a fitness site
Squarespace is renowned for its 140+ professionally designed templates. Each template is crafted to be visually stunning, immediately capturing visitors’ attention. This aesthetic appeal is critical for a personal trainer’s website where first impressions count.

The comprehensive marketing, branding, and SEO tools make Squarespace stand out. These are not just add-ons but integrated features that can significantly aid in attracting new clients. Their effectiveness in enhancing online visibility and brand recognition is critical in growing your personal training business.

Although Squarespace doesn’t offer a free plan, it does provide a 14-day free trial1, giving you ample time to explore its features and decide if it’s the right fit for your needs. For personal trainers looking to attract new clients and grow their business, I’d recommend the Business plan.

The Business plan is packed with advanced site analytics and integrated e-commerce capabilities. These tools are invaluable for understanding your audience and selling services or products directly through your site. The analytics offer insights into visitor behaviors and trends, while the e-commerce functionality makes it easy to manage sales and services all in one place.


Get 40 % OFF SITE123

Save 40 % when you sign up for SITE123's annual plan

169 users used this coupon!


  • Squarespace blueprint. If you’re not a fan of pre-made templates, Squarespace Blueprint offers a user-friendly tool for creating personalized website templates in just a few minutes.
  • Built-in scheduling tools. Squarespace has built-in scheduling tools, which are ideal for managing custom one-on-one sessions with clients through your website.
  • High-quality video hosting. You need high-quality workout and promotional videos to help your site stand out. Squarespace gives you easy and powerful video hosting.
  • Professional Google Email. You might need a business email account to communicate with clients – Squarespace provides this thanks to its partnership with the Google suite.
Read our expert Squarespace review for more details.

Free domain name (with paid plans)
SEO tools
Fitness templates 8
Starting Price $16.00

Webador Templates
Webador’s templates are more like examples of what you can do with it
Webador provides the fastest editing process by far, thanks to its lightning-fast point-and-click editor. Even if you’re new to website building, you can have your site up and running in just a few minutes. Webador also comes with unique widgets that help you enhance visitor interaction. These include star ratings, personalized forms, and comment boxes that can be added under any page, fostering a more engaging and interactive browsing experience.

All in all, Webador offers a straightforward web-building experience with an emphasis on media-sharing and engagement. Its simple interface is complemented by unique features that encourage visitor interaction, making it a great choice for personal trainers who want to build a strong online community.

I will say, however, that Webador doesn’t offer quite as many tools for creative expression as some of the other builders in this list. That’s not to say that all Webador websites look the same, but if you have a specific image of your site in mind, you might find Webador limited.


  • Useful file-sharing widgets. Webador provides tools for sharing PDFs, word documents, audio files, and easy video downloading. These can be useful for sharing routines, nutrition plans, and more.
  • 0% transaction fee on e-commerce. Webador isn’t my go-to e-commerce platform since it only offers basic tools for an online store (you can create products, set prices, and write descriptions, but not much more). However, it is one of the few website builders to charge a 0% transaction fee, which makes it great for integrating a small, simple store into your website.
  • Multi-language support. If English is your second language, the Webador editor is available in 12 different languages to make editing as convenient as possible.
  • A high-quality knowledge center. Webador’s knowledge center doesn’t just include useful information about the platform. There’s also a comprehensive archive of web design fundamentals.
Read our expert Webador review for more details.

Free domain name (with paid plans)
SEO tools
Fitness templates
Starting Price $5.00

5. IONOS: The Best Builder for a Small Fitness Business1

IONOS Personal Trainer Template
IONOS is all about offering website building for small businesses
IONOS’ website builder is designed to create professional business sites. It comes with many essential features for small businesses, including robust analytics and an integrated online booking tool. Additionally, IONOS simplifies website creation with AI-powered SEO and image generation tools, ensuring your site is both good-looking and easy to find.

The customization options can feel limiting since instead of adding individual elements to your site, you can mostly only add content from a small selection of pre-made sections. However, each section has been carefully crafted to convey professionalism and maintain visual consistency throughout your site.

IONOS doesn’t have a free option. That said, the MyWebsite Plus plan is ideal for small gym owners, offering advanced SEO features and analytics. This plan also includes e-commerce capabilities, enabling direct product or service sales on your website. You can boost your online presence and revenue by selling customized workout plans or branded merchandise.


  • Included email and domain. All IONOS plans come with a free domain name (for the first year) and a professional email account if you pay yearly.
  • Integration with other IONOS services. IONOS’ website builder seamlessly integrates with its other web-presence services, such as hosting, email tools, and e-commerce integrations.
  • Dedicated support agent. When you sign up for IONOS, you’ll always get the same support agent to help you through your problems, which ensures quality attention as they become familiarized with your specific needs.
  • Site analytics. IONOS offers easy-to-use analytics tools to track your website’s performance.
Read our expert IONOS review for more details.

Free domain name (with paid plans)
SEO tools
Fitness templates
Starting Price $6.00

6. Shopify: Best for Trainers Who Also Sell Products Online1

Shopify Sportive Theme
Shopify is the biggest e-commerce platform in the world
Shopify is the largest e-commerce platform globally, making it a powerhouse for selling both digital and physical fitness products. It provides many options for selling items like workout books, exercise guides, and nutrition trackers. Though other builders on this list offer e-commerce features, Shopify is all about creating a comprehensive online store where you can offer a range of fitness-related products and services.

Shopify provides access to thousands of third-party templates and plugins from various digital markets. This gives you a diverse range of fitness-specific content options in case you’re not happy with Shopify’s options on its theme page.

Its costs can get rather steep, especially considering that most templates come at an extra cost. As an e-commerce platform, it doesn’t have as many tools for customizing your website or advertising your services as other builders on this list. But if selling is a priority, Shopify’s e-commerce options are simply unmatched.


  • Thousands of third-party apps & templates. If you’re unsatisfied with Shopify’s offering, thousands of third-party apps and smart design templates are available on markets like Envato. This variety means you’re bound to find something that suits your needs.
  • Easy scheduling and subscription tools. Though e-commerce is Shopify’s primary focus, it does include easy-to-use tools for scheduling appointments and creating subscriber-only content.
  • Tax and expense tracking. Thanks to Shopify’s powerful financial tracking tools, you can measure precisely how much you’re earning and spending (and even how much you’ll have to pay on shipping taxes).
  • Easy inventory management. Shopify makes it easy to track how much of any product you have in stock. It will let you know if you’re out of protein powder, bars, or energy drinks.
Read our expert Shopify review for more details.

Free domain name (with paid plans)
SEO tools
Fitness templates 24 proprietary
Hundreds of third-party
Starting Price $29.00

Pick a Website Builder That Works as Hard as You Do

It’s essential to have a platform that enables you to connect with your clients, expand your reach, and share crucial information like workout routines and nutrition guides. However, the best website builder for you will change depending on your needs.

If you’re seeking complete creative freedom, I recommend Wix1. With over 800 templates, a great interface, and powerful editing tools, it empowers you to bring your dream fitness website to life.

Squarespace helps create stunning designs1. It also features effective marketing tools, including email campaigns. It’s ideal for a memorable online presence while engaging your audience through strategic marketing efforts.

For simplicity and ease of use, SITE123 is my go-to1. It offers a straightforward approach to getting your fitness business online, with various layouts and multilingual support, making it accessible to a broader audience.

Take a look at the comparison table below for a quick overview of the best website builders for personal trainers and fitness businesses.
Free Plan Best Feature Best For Starting Price
Wix Complete creative control Personal trainers with a unique brand $17.00
SITE123 Easy website building Businesses looking for a simple, but professional site $12.80
Squarespace Powerful marketing integrations Users looking for a visually striking site and powerful marketing $16.00
Webador Useful file-sharing widgets Professionals looking to get online quickly $5.00
IONOS Complete integration with IONOS’ business services Small fitness businesses that require advanced management tools $6.00
Shopify The most advanced e-commerce infrastructure available E-commerce-focused fitness businesses $29.00


How do I create a personal training website?

Website builders offer a user-friendly and effective alternative to expensive web design that allows anyone to create the site they envision. If you’re wondering which builders are the best for personal trainers, I’ve got you covered.

Do I need a site as a personal trainer?

Almost certainly, yes. Though you could still get some business through word-of-mouth, virtually every successful personal trainer has a website promoting their services nowadays. Luckily, creating your own website doesn’t have to be complicated – just take a look at the best website builders for personal trainers in 2024.

Can I run a personal training business from home?

Depending on your services, yes. If you’re only selling workout plans and sharing remote videos, then you only need a reasonable amount of space and time. However, for that material to reach the right audience, you’ll need a robust online presence.

How much should I invest in my personal training website?

The investment depends on your revenue, expected earnings, and site goals. Advanced e-commerce features and international shipping will cost more. The expense is usually minimal for a basic site to promote services and attract clients. Website builders offer an affordable solution for a solid online presence. For more options, check out our list of the top 10 website builders for 2024.

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