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5 Best Website Builders for Authors and Writers in 2022

Andrea Schlottman Andrea SchlottmanWebsite Development Expert April 16, 2022
April 16, 2022
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While all the builders on my list will get the job done, my personal favorite is Squarespace. It has the best-looking templates around, and all the tools you could possibly need to build your website, integrated straight into its editor (so you don’t have to look for them elsewhere). You can take advantage of Squarespace’s 30% discount on annual plans to save on your subscription.

Let’s face it – many author websites look boring, amateurish, or just outdated. You don’t want one of those, and that’s why you need a website builder with professional-looking templates you can customize to reflect your own personal style.

But when it comes to building websites, design isn’t everything. The right website builder will come with the right features, such as a blog or newsletter where you can share your thoughts, integrations with Amazon and Goodreads, and more. You can even build your own online store and sell your books directly from your site.

I tested the major site builders on the market to see which ones offer the best features for authors, and Wix was my favorite. With its wide range of features, you can easily create the website you have in mind. Click here to try Wix for free, or read on for more recommendations, pro tips, and time-saving tricks – so you can get back to writing your next bestseller.

Short on time? These are the best website builders for authors in July 2022:

  • Wix – A special category for writer website templates, great online store features, and seamless integration with Amazon
  • Squarespace – Professionally designed templates and stand-out blogging features to present your writing in its best light
  • SITE123 – The easiest way to get a simple website online fast, with review pages and an event calendar

Jump down to see other recommended website builders | Comparison table | FAQ

What We Look For in the Best Website Builders for Authors

To narrow down the dozens of website builders out there, I focused on the features that matter most to authors:

  • Well-designed templates: If your site is going to represent you, you need it to look good. I chose the builders that offer the most attractive designs. Some even have templates created specifically for authors.
  • Personalization options: Templates are nice, but you want your author website to reflect your own personality. These builders allow you to customize your site’s design and make it your own (some offer more freedom than others).
  • Ease of use: You don’t need any design experience to use these platforms, and you certainly don’t need to know how to code. Building your website will be quick and easy, so you can save your time for writing (or, if you’re like me, for procrastinating).
  • Extra author features: These builders let you enhance your site with a blog, reader reviews, or even your own online shop to sell your books.

Why You Shouldn’t Use a Dedicated Website Builder for Writers

Choosing a specialized site builder for writers might seem like a good idea, but you should be aware of the downsides. These builders are usually focused on portfolio display or lists of publications, but they don’t give you a fully functional website with room to grow. Sure, your portfolio is important, but all the website builders on this list have the ability to create them – along with many other useful features for your site.

The last thing you want is to have to rebuild your website from scratch later on down the line, when you realize you’ve totally outgrown the restrictions of a dedicated website builder for authors. If you’d still prefer to check out this route, jump down to see which specialized builders I recommend.

1. Wix – The Best Collection of Templates for Writers

Wix Literary Arts templates
Wix has the best selection of templates for writer websites. Click to see them all.

Wix has more than 500 free templates, and it even has 16 templates specifically dedicated to the literary arts. Whether you’re a novelist or a children’s book author, you can find at least one template made specifically for you.

Since all Wix templates are fully customizable, you don’t have to limit yourself to the Literary Arts category. You can choose any template you like from the library and make any changes you like. One of the advantages of choosing a designated author template, though, is that they come with preset sections for books, an author’s bio, press reviews, and upcoming events – like in the example below.

Wix Author Portfolio template
I like how Wix lets you add an event calendar. Think book signings, poetry readings, and more.

Heads up about the templates: Make sure you spend some time choosing the right one. After you’ve started editing, you won’t be able to switch.

There are many features you can integrate into your site, either through the editor itself or via the Wix App Market:

  • Add a blog to publish chapter samples or short stories
  • Directly display your books for sale through the Amazon app
  • Allow visitors to download files, such as free excerpts and e-books
  • Use the Wix Forum app to create a community for readers to share and comment
  • Insert a Wix Countdown Clock to generate buzz for your next book release
Wix 2

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Wix’s free plan comes with 500 MB each of storage and bandwidth, but you’ll be stuck with a Wix subdomain and Wix branding.

If you want to sell printed or digital books online, you’ll have to upgrade to a paid plan to run an online store. As a free user, you can add an external link to Amazon or Book Depository.

Number of Templates500+ templates in total, with around 16 for authors

Free Plan Available? Yes
Mobile-Responsive Templates? No, but each template has a mobile-friendly version and you can use the mobile editor to tweak it to your liking
E-commerce? Yes, but only on paid plans
Price of Cheapest Paid Plan $16.00 per month
What Do You Get with the Cheapest Paid Plan? The Combo plan offers:

  • 2 GB bandwidth
  • 3 GB storage
  • Custom domain (free for one year with annual plan)
  • Branding-free display

2. Squarespace – Advanced E-Commerce and Blogging Features

Squarespace Blogs & Podcasts templates
I love how Squarespace’s templates have that clean, minimalistic design.

Squarespace is well-known for its trendy, polished templates. In such a competitive industry, you want your website to reflect who you are and look its absolute best.

Along with attractive templates and standard edits to your website (like adding images, pages, and text blocks), Squarespace also has some unique features for authors – especially if you like blogging.

editing a blog post on Squarespace
Squarespace’s blogging platform is one of the best available right now.

A Squarespace blog lets you:

  • Organize your posts according to categories and/or tags
  • Enable or disable reader comments for individual blog posts, or even set a time limit for comments
  • Use accelerated mobile pages (AMP) to make your posts load faster on mobile devices
  • Automatically push content to your social media accounts (including Facebook, Twitter, LinkedIn and more)
squarespace logo alt 2

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Start with Squarespace’s 14-day free trial to build your site and see if you like the platform. If you subscribe to the Business plan, you’ll be able to add an online store to sell your books. You’ll also get unlimited storage – great for uploading videos from book readings or even sketches from the creation process of your graphic novel.
Free Plan Available? No (but there is a 14-day free trial)
Number of Templates 100+ templates, none specifically for authors
Mobile-Responsive Templates? Yes
E-commerce? Yes, on the Business and Commerce plans
Price of Cheapest Paid Plan $14.00 per month
What Do You Get with the Cheapest Paid Plan? The Personal plan offers:

  • Unlimited bandwidth and storage
  • Custom domain (free for one year with annual plan)
  • 24/7 customer support

3. SITE123 – Perfect for Authors Who Want to Get Online Quickly

Site123 templates
SITE123’s templates all look great on both desktop and mobile devices.

If you’re up against the clock on your publishing deadlines with no time to waste building your website, you’ll probably like the efficiency of SITE123. This website builder has far fewer templates than Wix (and doesn’t have any specifically made for writers), but there’s a nice selection of modern designs.

site123 logo alt 2

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SITE123 has plenty of useful features for an author site. You can:

  • Insert testimonial blocks to highlight readers’ reviews
  • Add Timeline to display your body of work visually
  • Choose your preferred blog style to publish teasers, short stories, or chapter excerpts
  • Add an Events page to showcase upcoming book releases or signings (shown below)
  • Use SEO tools to make sure potential new readers can find your site easily
Adding a new page on a Site123 website
SITE123 lets you choose from different types of pages to add to your website.

SITE123’s 24/7 live chat support is also really helpful for beginners. I used the live chat a ton while writing my SITE123 review and never had to wait more than 30 seconds for an answer.

SITE123’s free plan is pretty limited, with only 500 MB storage, SITE123 branding, and a SITE123 subdomain. But it still allows you to build a fully functional site quickly and easily.

Free Plan Available? Yes
Number of Templates 100+ templates, none specifically for authors
Mobile-Responsive Templates? Yes
E-commerce? Yes. You can technically even host an online store with a free plan, but you cannot accept online payments (offline options, such as pay by phone and bank transfer, are possible)
Price of Cheapest Paid Plan $12.80 per month
What Do You Get with the Cheapest Paid  Plan? The Premium plan offers:

  • 5 GB bandwidth
  • 10 GB storage
  • Custom domain (free for one year)
  • Branding-free display
  • 100 mailing list messages
  • Access to plugin library
  • More customization options

You can pick a template or build your site from scratch.

Although Zyro’s template gallery doesn’t have a specific category for authors, you’ll find some attractive writer-oriented designs in the Blog category. All templates are good-looking and mobile-responsive, and you can edit the desktop and mobile versions of your site independently.

Customizing your site is a smooth process – you can drag and drop elements anywhere on the page, and they will snap into a grid, ensuring your layout always looks organized. You can add image galleries and slideshows to showcase your book covers, customize contact forms, add dropdown navigation, and more.

If you have a pre-existing site, you can import content using the website importer tool, or if you’re in a hurry to launch it for the first time, the AI writer will generate SEO-optimized content for you.

There are also built-in e-commerce features, but you’ll need to subscribe to the eCommerce plan. You get all the essentials – orders and inventory management, the ability to create marketing campaigns, and even sell your books via mobile.

Some of Zyro’s standout features include:

  • Live chat apps like Facebook Messenger and WhatsApp to interact with your site’s visitors
  • News and events pages to promote upcoming book signings or workshops
  • A blog section to share your thoughts or book excerpts (together with an AI Blog Title generator)
  • SEO tools like AI Heatmap and Facebook Pixel to measure your site’s performance and increase conversions
Other AI tools include Business Name and Slogan generators and an Image Upscaler, which allows you to increase image resolution.

Zyro doesn’t have a free plan or a free trial, but there’s a 30-day money-back guarantee. The eCommerce plan includes unlimited bandwidth and storage, selling up to 100 products, apps, and more.

Mobile-Responsive Templates? Yes – you can edit the mobile version independently
E-commerce? Yes, available on the eCommerce plan
Price of Cheapest Paid Plan? $2.61
What Do You Get with the Cheapest Paid Plan? The Basic plan offers: 

  • Custom domain
  • 24/7 customer support
  • Free email for 3 months 
  • AI tools

5. WordPress.com – Lots of Free Widgets, Including Goodreads Integration

5 Best [Really FREE] Website Builders for Authors-image7
WordPress.com has some great free themes for wordy people.

WordPress.com has more than 100 free and premium themes, with around 15 themes designed for writers. If you upgrade to the Business plan, you can also purchase themes from third-party providers (Template Monster is one of my favorites).

With a free WordPress.com plan, you can:

  • Display your books on Goodreads on your site
  • Add a “milestone” to count down to an upcoming event, like a book release
  • Add a Google Translate button to display your site in different languages
  • Take advantage of built-in SEO tools to grow your readership

Good news for the easily distracted writers among us: Once your website is published, you can write blog posts distraction-free by using the Full-Screen Editing or Spotlight modes.

You can easily import your previous blog posts from most popular blogging platforms, such as Tumblr, Blogger, and Medium.

Importing blog posts to a WordPress.com blog
If you already have a blog, it’s easy to import your posts into WordPress.com.

With WordPress.com’s free plan you’ll get a generous 3 GB of storage,  but your site will have a WordPress.com subdomain and WordPress.com branding. The free themes and widgets give you lots of options, but if you want to sell your books, you’ll have to upgrade to the Business plan (or settle for adding a link to Amazon).

Jump over to our expert WordPress.com review for some pro tips on using the platform.

Free Plan Available? Yes
Number of Templates 100+ in total, around 15 free themes for writers; you can also purchase and import third-party themes
Mobile-Responsive Templates? Varies by individual theme
E-commerce? Yes, but only on the Business plan and up
Price of Cheapest Paid Plan $5.00 per month
What Do You Get with the Cheapest Paid Plan? The Personal plan offers:

  • 6 GB storage
  • Email and live chat support
  • Free domain for one year (with annual plan)
  • Branding-free display

Dedicated Website Builders for Writers

  • Journo Portfolio. Despite its name, Journo Portfolio offers a decent set of features that go way beyond just presenting your portfolio. It has a free plan, allows you to create multiple pages, gives you tools to publish blog posts and articles, and has a range of great themes to choose from.
  • Clippings.me. For a fast way to build your online presence as a writer, Clippings.me offers different themes, a section for your bio, and a place to upload and categorize your work. It’s still fairly limited, but it does give you a great-looking portfolio, and its paid plans offer advanced analytics tools, too.
  • Booklaunch.io. If you’re a book author looking for a way to showcase your published works, Booklaunch is a great place to start. It’s free for the first page, but if you opt to pay, you can create unlimited pages, build an email mailing list, and integrate with some third-party apps. Plus, you can build your pages using your books’ ISBN numbers to allow Booklaunch to pre-populate your pages with cover images, titles, colors, and more.

Some Final Thoughts on the Best Website Builder for Authors

Still not sure which is the best option for you? Here are some quick recommendations:

  • If you want the largest selection of designated templates for authors, Wix is by far the best choice. You can also take advantage of its great free apps, including the Amazon integration.
  •  If your priority is to create a budget-friendly, but professional-looking website, go with SITE123. You get all the features you need and you can sell your books on the cheapest plan.

In most cases, it’ll be worth the added cost to upgrade. You’ll be taken more seriously as an author with your own domain name, and you’ll often get access to better customization options or add-on features. All of these site builders offer reasonable starting prices and a minimum 14-day money-back guarantee, so you can try a premium plan without risking your hard-earned cash.

Check out the table below to find the best website builder for your author’s site.

Stand-out features for author websites
  • 500+ free templates, 10+ in the Literary Arts category
  • Great free apps like Wix Forum, Amazon, and Countdown Clock
  • Great blogging platform
  • Advanced e-commerce features
  • 100+ free elements, including events calendars and pull-out quote blocks
  • Responsive 24/7 live chat support
  • Great AI tools help you quickly set up your site
  • Super cheap long-term plans
  • Distraction-free writing mode
  • 40+ free widgets, including Goodreads integration


How can I build my author website on my own? A website builder is the easiest way – all you have to do is choose your favorite template and customize it however you like. Wix has some great free author website templates with built-in sections to promote your book, upcoming events, and display press testimonials. Before you get started, you also want to choose a good domain name. You could use your own name or go with something more creative. See our ultimate guide to choosing a domain name for some expert tips. Next, add some content to your site, like an ‘About Me’ section, some details about your book or your writing, and a contact form. Once you’re happy with your site, just click the Publish button! Can I sell my books on my website for free?Yes, there are ways to do that. For instance, Weebly lets you set up an online store on the free plan – just keep in mind that this option is only available in the US and a few other countries. With Wix, you have to upgrade to a paid business plan if you want to sell on your website, but there is a workaround – you can use Wix’s free plan and install the Amazon app, which lets you display your books on your website with links to purchase on Amazon. If you think you’d be better off with a paid plan that lets you build a full online store, make sure to check out our website builder coupon page to see the latest deals available.What is the best website builder for beginners?Any DIY website builder mentioned in this article is easy enough to use, but if you’re looking for something that’s absolutely foolproof, go with SITE123. It’s more limited in terms of design options and extra features compared with Wix or Squarespace, but you can still have a good-looking in almost no time at all. Plus, there are some great deals for SITE123 going on right now. On the other hand, Wix has templates specifically for writers, making it easy to build your website, and you’ll have the advantage of having a more customizable design to work with. The truth is, you can still create a great author’s website with almost any of our recommended website builders, so don’t be worried if you’re a website building beginner!

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Rico Lamoureux
Great article. Do any of these platforms have the ability to showcase books in different sections? For example, if one has book s in different genres?
Website Planet Team
Absolutely! All the website builders on our list let you organize your portfolio into different categories, and you can do the same with your books. In addition, if you want to sell your books online, builders like Wix and SITE123 make it super easy to create product collections within your store. That way, visitors can browse your books by genre, for example.
P Walden
Really great information. It's difficult for me to get through this without live person. I am going to try one of these nd see where I end up. What's complicated for me is the ecommerce portion and setting up.
The blog has all the information on the best website builders for authors, but In this particular blog you would get the best options which will surely relax your mind and will help you to use the best one. I would surely recommend others to go through this link.
Barbara Escher
Glad you did not mention PubSitePro. Pages are PHP and it is not flexible at all. Totally limited template. Used it and wish I hadn't. Now I have to start somewhere else.
Greg Rohloff
2 Reply
You mention Amazon and Scribd as sites that can be linked to various websites. Do any of these sites allow a direct link to Smashwords?
2 Reply
Mary Jaffe
Great tips. I'm starting out at age seventy-five, so this is helpful. Was looking for responsive attribute. Will dig deeper, but this is good start.
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