Best Vacation Rental Website Builders Ranked in 2025

Every booking you land through Airbnb, Booking.com, or Vrbo costs you up to 25% in commission. Over a busy season, that’s hundreds (sometimes thousands) of dollars siphoned off the top. It’s revenue you could keep if guests could book you directly.

Building your own site addresses the margin problem and allows you to market your rental on your own terms. Guests see a polished brand, real-time availability, and a streamlined checkout – no third-party hoops, no surprise fees.

But choosing the right builder for your vacation rental can be tricky. To make things easier for you, I created test sites with the most popular platforms. I rated them on setup speed, ease of use, as well as on their booking, upselling, and other property-specific tools. Twelve builders made the cut.

Wix topped them all. Its travel-ready templates, built-in booking system, and automated marketing apps make it easy to run your property like a pro. Try Wix for free, or keep reading to see how the other contenders compare.

What We Look for in the Best Website Builders for Short-Term Rentals

To find the best builders for vacation rentals, I evaluated a broad range of website builders, focusing on the following essential features.

• Direct booking tools. Allowing travelers to look over amenities, rates, and availability and make reservations via your website eliminates the fees charged by listing/travel sites.
• Multiple secure payment options. It’s essential to give your guests different secure ways to pay on desktop and mobile. All of the builders on my list let guests pay by credit card, check, and bank transfer. Most don’t charge transaction fees.
• Good SEO, analytics, and marketing tools. There’s no point in having a well-designed vacation rental website if potential guests can’t find it. Every builder on my list has features to help your website rank higher in search results.
• Robust mobile capabilities. You need powerful mobile features so you can manage bookings, accept payments, and chat with potential guests from anywhere.
• Free SSL certificate. The surest way to turn off a potential guest is to have their browser identify your site as “not secure.” That’s why every builder on my list includes an SSL certificate with every plan.

1. Wix: Best All-Around Builder for Vacation Rental Websites

Wix strikes a solid balance between powerful features and ease of use, making it a great choice for any type of short-term rental, including single apartments, inns, B&Bs, hotel groups, or luxury resorts. Wix also lets you integrate dedicated vacation rental builders, such as Lodgify, so you can accept direct bookings and manage multiple channels, like Airbnb and Vrbo, from one platform.

You’ll find dozens of templates in the Travel and Tourism category. Once you pick your template, it’s easy to personalize it using Wix’s drag-and-drop editor. To streamline things even further, Wix offers an AI website builder. It can create a fully functional site based on a short questionnaire. I like using it as a starting point for my website creations.

Vacation rental templates usually come with the Wix Hotels app built in (and if not, you can add it with a click). The Wix Hotels app gives you all the tools you need to manage your rental property and allows guests to book and pay online. What’s more, you can enable 50+ payment options for online and point of sale (POS) transactions.

You can use the free plan as long as you want, but a paid Wix plan will open your site for business. With the Core plan or higher, you’ll get a custom domain name, online bookings will be enabled, and you can accept online payments.

Features

• Rental channel management. Add the Channel Manager to the Wix Hotels app to keep your property’s details and availability updated on 150+ services, like Airbnb, Expedia, and Booking.com.
• Commission-free booking. With the Wix Booking app, your guests can make online payments. While you’ll still have to cover standard payment processing fees, you won’t have to pay additional host fees, guest fees, or commissions, so you’ll save a lot compared to listing sites.
• Business tool suite. Wix Ascend gives you marketing, financial, workflow automation, and task management tools that can help scale your vacation business. Start for free, then upgrade if you need more advanced features.
• Personalized SEO. Wix’s SEO Wiz tool gives you a personalized SEO setup plan. It walks you through the steps of getting your site indexed on Google and optimized for search engines.

Read our expert Wix review for more details.

2. Squarespace: Best Templates for Showing Off Vacation Rental Pictures

While many short-term rental website builders rely on one basic design, every Squarespace template looks unique. These templates come with features that make it easy for prospective guests to browse property details, review rooms and rates, check amenities, and learn about local attractions and activities. You can also add hover effects and set images to open in a full-screen lightbox when selected, allowing site visitors to get a closer look at your property.

Squarespace’s scheduling and booking tools let visitors reserve a room by entering their preferred dates, number of guests, and contact information. Potential guests can contact you with questions via live chat, email, or phone. You can also embed a Lodgify widget on your site to accept direct bookings and process payments.

Plus, Squarespace now offers an exciting integration called Acuity Scheduling. This booking widget, created by Squarespace, perfectly integrates into Squarespace websites, allowing visitors to make direct bookings with ease. I feel like it can be a great addition to your vacation rental site, as it eases the booking process for both you and your guests.

While Squarespace doesn’t have a free plan, you can use the 14-day free trial to try Squarespace risk-free. When you take features and fees into account, Squarespace is pretty cost-effective compared to other website builders for short-term rentals, putting it near the top of my list.

Features

• Link third-party rental channels. Squarespace lets you use “Book Now” buttons and image click-through URLs to link to platforms like Airbnb and Vrbo. You can also embed an external channel to allow guests to book a stay without having to leave your website.
• Minimal transaction fees. Squarespace’s Basic plan charges a transaction fee of just 2%, and the other three tiers don’t charge any transaction fees at all. (Payment processors may still impose their own fees.)
• Marketing tools for various channels. Squarespace’s paid email marketing add-on lets you launch effective campaigns to keep your guests returning. Also, with the free Unfold app, you can create compelling Instagram posts with custom templates and graphics
• Sophisticated blogging. Squarespace lets you organize posts with tags and categories, add featured images and excerpts, and optimize for SEO with customized URLs and title tags.

For more info, read our Squarespace review.

3. Hostinger Website Builder: Zero Fees on Rental Payments

Unlike platforms like Shopify, Hostinger Website Builder doesn’t charge extra transaction fees beyond what your chosen payment provider charges. This allows you to retain a higher percentage of your profits from each booking, which is especially important in the competitive vacation rental market.

Creating a captivating website can be time-consuming, but Hostinger’s suite of AI tools streamlines the process. Its AI writer, AI logo maker, and AI SEO tools help you craft engaging content, design a unique brand logo, and optimize your site for search engines. You can also enable bookings directly on your site to start accepting reservations immediately.

Hostinger Website Builder is one of the most cost-effective options I’ve seen. For just $2.99 per month, you get a functional booking system, a free domain for a year, and 150+ free website templates, including three specifically for vacation rentals.

Features

• Cater to an international clientele. Offer your website in multiple languages to make it more accessible to a diverse audience. This enhances user experience and broadens your market reach, increasing bookings from travelers worldwide. ​
• Mobile-responsive templates. All 150+ of Hostinger’s templates are mobile-responsive, ensuring your site looks great on smartphones and tablets – ideal for potential guests booking on the go. ​
• 100+ payment methods. From credit cards to e-wallets like Apple Pay and Google Pay, Hostinger supports over 100 payment methods.
• Seamless marketing integrations. Connect with tools like Google Analytics, Facebook Pixel, and WhatsApp. These integrations let you communicate with customers, optimize your campaigns, and monitor site performance to drive bookings.

Read our detailed Hostinger Website Builder review for more info.

4. IONOS: Affordable, AI-powered Web Building For Rentals

IONOS is a solid option if you lack time or website-building know-how. All you have to do is answer a few basic questions about your site, and IONOS’s artificial intelligence builder will generate a suitable template for you. Alternatively, you can opt for one of its prebuilt designs, but the choice is quite limited.

IONOS’s higher-tiered plans come with more advanced features. For instance, AI SEO Text Generator creates SEO-optimized page titles and descriptions to help improve your traffic rankings. Also, you get access to an integrated booking tool and analytics tools to get an insight into visitor statistics and your site’s performance.

Because IONOS has very affordable website builder plans, it’s an excellent choice for individual property owners, small inns, and B&Bs. While it doesn’t have a free plan, IONOS offers a 30-day money-back guarantee, which gives you ample time to test the platform before making a commitment.

Features

• Get featured in online directories. IONOS’ List Local and List Local Plus add-ons get your site listed in 45+ online directories, including Yelp and the Foursquare City Guide. This can boost your online visibility with travelers. (Fees apply.)
• Third-party integrations. If you subscribe to the Plus plan or above, you can use custom code to embed content like videos, Google reviews, mailing list sign-up forms, and more. There’s also a widget for integrating your social media content.
• Image editing. You can use photo editing tools to format, crop, and edit images without leaving the website builder. It makes showing off your properties much easier.
• Personalized customer support. You can receive personalized support from a dedicated consultant who will answer your questions, discuss your site’s performance, and provide strategies for success. You can reach them through phone, email, or chat during standard business hours.

Learn more about IONOS in our in-depth review.

5. SITE123: Most Beginner-Friendly Builder for Short-Term Rentals

SITE123 is one of the most straightforward and easy-to-use website builders. Though there are no rental-specific templates, you can repurpose any design by integrating content from Tripadvisor, Google Maps, social media, and more.

Thanks to SITE123’s intuitive point-and-click editor, it takes just a couple of clicks to customize any design element. For example, you can easily convert any template from a one-page site to a multi-page site, and vice versa. However, the tradeoff for this simplicity is that customization options are more limited than with builders like Wix.

SITE123’s free plan is a good way to test the platform, but it’s quite limited in terms of features. You’ll likely want to upgrade to the affordable Premium plan to add a custom domain, remove SITE123’s branding, integrate payment gateways, and allow guests to submit online booking inquiries.

Features

• Mobile-friendly sites. Data shows that many travelers prefer to book stays on mobile devices. All SITE123 templates are fully mobile-responsive, which ensures they are easy to navigate and load quickly on any size screen.
• Multilingual functionality. Depending on your plan, SITE123 can automatically translate your website into different languages for site visitors. It’s a nice feature that can broaden your reach to potential travelers.
• Versatile gallery designs. SITE123 has attractive gallery designs to help you display your rental in its full glory. You can choose a slideshow or a carousel style display, or something less traditional, such as a round image gallery
• Payment options. With a Gold Plan, you can enable SITE123’s multi-currency setting to accept payments in up to 80 different currencies. Your guests can pay using their preferred payment processor, such as PayPal, Stripe, Braintree, or 2Checkout.

Learn more in our full SITE123 review.

6. Webador: Built-in Interaction Tools To Engage Your Guests

While Webador only has one template built specifically for vacation rentals, all its designs are adaptable. Though the customization options may feel limited (no built-in image editor or animation features), you can modify your site by adding photo albums to showcase your rental and social buttons to easily connect with your guests. You can also embed Airbnb listings to showcase your properties and sync availability with Bookingmood or Google Calendar.

Speaking of easy connections, Webador offers a great set of built-in tools to simplify direct communication. For instance, you can add a rating system and a comment box anywhere on your site to engage with your guests and allow them to rate your services. Also, Webador lets you embed an up-to-date map of your location to ensure visitors can easily find you.

Webador has a solid free plan that gives you access to all templates and unlimited storage and data traffic. However, to remove Webador branding and ads from your site, you’ll have to upgrade to the Pro plan. It’s an affordable investment that also provides other useful features, like unlimited photo albums and custom forms.

Features

• Grid-based editor. With Webador, every element you drag and drop onto your page automatically snaps into a grid, ensuring your layout stays clean and appealing.
• Forever-free domain name. Most website builders charge an additional fee for a custom domain after the first year, but with Webador, the price of your domain name is included in your plan.
• Built-in video player. Webador allows you to upload your own HD videos to your site, with 5GB of storage for videos included. Videos can give potential guests a virtual tour, which can prompt them to book your vacation rental.
• Detailed statistics. Webador’s reporting tools give you insight into your visitors’ geographic location, device used, most visited pages, and more to help you boost conversion.

Read our in-depth Webador review to learn more about the platform.

7. Shopify: Streamlined E-Commerce for Vacation Rentals

Shopify, known mainly for its e-commerce expertise, is a great option for building your vacation rental website. What I like the most about Shopify is the streamlined interface and modern designs that are made to sell. Well, in your case, rent. While it may not specialize solely in rentals, Shopify offers a useful suite of tools and templates for property owners.

If you’re looking to expand your online presence, Shopify’s ecosystem provides a wealth of tools. These range from integrated blogging features for sharing travel insights to sophisticated email marketing tools for nurturing guest relationships. Furthermore, Shopify’s analytical capabilities provide crucial insights into website performance and booking trends. This can help you make informed decisions to maximize your property’s potential.

Compared to other top picks, Shopify is pretty expensive. If you don’t need all of its advanced e-commerce features, chances are you’ll end up overpaying.

Features

• Customizable templates. You can choose from a variety of professionally designed and fully customizable templates. You can incorporate booking calendars, property galleries, and rental rates into the template design using Shopify’s intuitive editing tools or by integrating third-party apps.
• Third-party booking integrations. Shopify’s massive app store has hundreds of third-party booking and reservation apps, including some like BookE ‑Rent Property & service, which are designed especially for rentals. These apps provide essential features like calendar syncing, availability management, and more.
• Secure payment solutions. Shopify offers secure payment gateways that support popular payment methods, ensuring hassle-free transactions for guests. This means your guests can book with confidence.
• SEO tools. You can boost your vacation rental website’s visibility with Shopify’s built-in SEO tools. From optimizing meta tags to creating SEO-friendly URLs, these tools help drive more organic traffic to your listings.

Read our expert Shopify review for more details.

Other Notable Website Builders for Vacation Rentals

8. Lodgify

Lodgify’s comprehensive property management software includes a reservation system, payment processing, and the ability to connect your site with your presence on popular listing sites. Templates come with relevant pages and sections, such as for room types and amenities, but no blog. While you can’t tweak every aspect of your template like you can with Wix, you can change the colors and fonts and upload images.

As you progress to higher-tier plans, be aware that costs escalate. Monthly fees will rise with the number of rentals under your management, and there may still be additional booking and transaction fees. Because of this, I think Lodgify is better suited to large property management companies.

9. Hostfully

Hostfully provides a customizable, pre-built site that allows you to accept direct reservations, sync availability across multiple channels, and maintain complete control over pricing and policies. The platform also supports branding customization and SEO optimization, making it easier to attract guests without extra marketing expenses. You’ll also get access to a free guidebook tool for sharing local recommendations.

Aside from OTAs like Airbnb and Booking.com, Hostfully also offers 100+ software integrations that streamline your business operations, including Stripe, QuickBooks, and Mailchimp. However, Hostfully is on the expensive side, with plans starting at $117 per month. Additionally, there is no free plan or trial, so there’s no risk-free way to determine if Hostfully is the right fit for you.

10. Guesty

Guesty is an all-in-one property management software tailored for short-term and vacation rentals. Its AI-powered website builder lets you create branded booking websites, enhancing direct reservations and reducing reliance on third-party channels. Guesty also includes automation tools for task management, messaging, and pricing, as well as a unified inbox for guest communications.

While Guesty provides a robust suite of features, some users have reported challenges with customer support and software integrations. Also, Guesty’s pricing isn’t very transparent – I recommend contacting sales to get a quote that suits your budget and needs.

11. Web.com

With its intuitive website builder, Web.com lets you create visually appealing and functional websites without technical expertise. It offers a range of templates suitable for various industries, including vacation rentals. After choosing a template, you can use the drag-and-drop editor to customize your site to reflect your unique properties and brand identity. You also get booking calendars and integrations with online payment systems.

One of the main advantages of Web.com is its extensive suite of services, which extends beyond website building to include domain registration, hosting, and online marketing tools. However, this does mean Web.com’s plans are a bit pricey. And while it’s a good option overall, it doesn’t excel in any particular area, unlike the other options on my list.

12. WordPress.com

With its extensive library of themes and plugins, WordPress.com offers lots of flexibility so you can create highly customized and feature-rich websites for your rental properties. Plus, its blogging functionality is a pretty big deal. You can use it to create engaging content and attract potential guests through regular updates and informative posts.

I need to point out that navigating WordPress.com’s multitude of customization options can overwhelm beginners. To make the most of WordPress.com, I’d suggest installing some third-party plugins, which do require the pricier plans. But if you can commit to that, it’s a very versatile platform.

Pick the Best Website Builder for Short-Term Rentals

When choosing the right builder for your vacation rental, consider your property type, target audience, level of technical skill, and budget. You’ll also want to prioritize a platform that supports direct bookings so you can reduce or eliminate OTA fees.

If you’re looking for an all-in-one solution, Wix is my top pick overall. With the largest template selection, easy customization, and seamless booking and rental channel management, it’s a flexible platform for hosts of all experience levels.

On the other hand, if your priority is a stylish website, Squarespace’s visually-inspired templates will present your rental property at its best. Another reason to choose this builder is the wealth of useful third-party integrations.

If affordability and speed are your top priorities, Hostinger Website Builder is fast and beginner-friendly. It doesn’t charge extra transaction fees, and it offers advanced AI tools to help you create your vacation rental website quickly.

FAQ

Should I create a website for my vacation rental?

Yes, you should create a website for your vacation rental. It helps you increase direct bookings, reducing reliance on third-party platforms and their associated fees. A personal website also improves your property’s online presence and gives you control over your branding, pricing, and guest experience.

Which website builder is best for short-term rentals?

Wix is the best website builder for short-term rentals. It offers flexible templates, built-in booking tools (via Wix Bookings), and integrations to manage reservations and accept payments. Plus, you can connect third-party tools to sync availability across platforms and use built-in marketing features to attract more guests.

Can I integrate external listing/travel sites with my website?

Most builders make it easy to integrate and manage bookings from popular listing and travel sites like Airbnb or Expedia. With some builders, like Wix and Lodgify, you simply add the app for the rental channel. Squarespace lets you integrate listing/travel sites by embedding URL code to display third-party content on your site.

Do I need to use a dedicated vacation rental builder for my site?

While dedicated vacation rental builders can be useful, they tend to have basic templates and limited customization. The best general-use builders offer most of what these dedicated rental builders can do and much more. See our list of the best site builders for 2025 for numerous examples.