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Many website builders claim to support one-page sites, but they are often clunky in practice. Some will force you into multi-page setups, while others limit scrolling navigation. Pick the wrong one, and you’ll waste hours on a website builder that doesn’t match your goal.It’s important to distinguish between standard one-page sites and conversion-focused landing pages. A one-page site is meant to share information (like a portfolio or small business site). A landing page is intended to convert visitors into leads or customers, so it requires specialized marketing and analytics tools.
I tested leading website and landing page builders to see which ones truly handle these needs and found that Wix is the best all-around one-page site builder. It offers highly-responsive templates, easy navigation, and a generous forever-free plan (so you’re not forced to upgrade). Keep reading to discover other top one-page builders that can help you launch your site.
What We Look For in the Best One-Page Website Builders
I tested each builder for the things that actually matter when you only need a single scrolling page or a conversion-focused landing page. Here is what I checked and why it helps you launch faster without surprise costs.
Tool type labeling. Some builders are made for scrolling websites, while others work better for landing pages. I’ve clearly marked each one so you know exactly what you’re getting before you sign up.
Free plan transparency. Most builders advertise free plans but lock basic features behind upgrades. I highlighted what you can actually do on each free plan and where you’ll need to pay.
Fast setup and guided editing. If you don’t have time to learn a new platform, you need something that just works. I picked builders that offer pre-built sections, AI tools, or setup wizards to help you launch faster.
Mobile speed and responsiveness. Your site has to look good and load quickly on mobile. I tested performance on real devices and cut any builder that felt clunky or slow.
Built-in SEO and tracking tools. Even a one-page site needs to get found and deliver results. I looked for builders with clear SEO controls, form integrations, and basic analytics to help you grow.
Wix has the best templates for one-page sites and landing pagesWix is one of the most flexible site builders with 150+ one-page site templates. I tested templates like Product Landing Page and Lead Gen and found built-in blocks for forms, pricing, and CTAs already in place. You can rearrange blocks using drag-and-drop “strips” that stack cleanly without breaking the layout. Add parallax scroll, hover effects, or scroll-triggered animations with just a few clicks.
What makes Wix stand out is how well it handles both landing pages and simple sites. I built a single-page resume and later expanded it into a multi-section portfolio without switching templates. Wix’s smart grid system makes it easy to guide visitors in a clear Z-pattern, letting me create a visual flow that boosted engagement and lowered bounce rates.
The new AI setup flow is quick and surprisingly accurate. I told the bot I wanted to promote a digital service, and it generated a template with demo text, scroll navigation, and a contact form at the bottom. All I had to do was swap the copy and images.
Free forever plan. Wix’s free plan lets you design and launch your site without spending a cent. It’s great for testing an idea, running a short-term promo, or just wanting something live without a big commitment.
Strip-based sections. Drop anchors on each block (Pricing, FAQ, Contact) and link them in a sticky menu or buttons. Visitors can jump straight to what they want, avoiding the endless scrolling that kills conversions.
Wix App Market. Need a countdown timer, live chat, bookings, or a payment button? Grab a lightweight app, drop it in the relevant strip, and you’re done. This keeps your one-pager focused while still adding the conversion tools you actually need.
Built-in forms, pop-ups, and CRM. Add a form or lightbox in seconds, and every submission goes into Wix’s CRM. You can auto-send thank-you emails or tag leads for follow-ups without relying on third-party widgets or Zapier hacks.
SITE123’s one-page websites look just as good on mobileSITE123’s built-in one-page layout mode gets your site live faster than anything else I tested. Once you pick the ‘Single Page’ option, it guides you through each step – template, structure, and content blocks. Just replace the filler text, hit publish, and your site is ready. It’s great if you don’t want to fiddle with design but still want something that feels polished.
Another thing is how SITE123 limits you in helpful ways. You can’t break the layout or move things off-grid, which means your page always looks tidy across devices. The presets include scroll sections for bios, testimonials, contact forms, and pricing – all styled and spaced to fit the long-page format. I built a service site with a booking and a contact form in one sitting.
If you’re in a rush or just want a “set it and forget it” builder, this is the one. The interface is stripped down to essentials, but you can still add buttons, maps, social links, and even restaurant menus with pre-built widgets that don’t require any code. SITE123 doesn’t do flashy, but it nails functionality, and that’s exactly what most one-pagers need.
Free plan to launch. You get hosting, a SITE123 subdomain, 250 MB storage, and the full editor on the free tier. That’s enough to publish a lean landing page, test messaging, and only upgrade when you need a custom domain or more resources.
Built‑in lead capture. Add a custom form, tweak fields, and collect submissions without third‑party tools. Pair it with SITE123’s promotion pop‑ups to push discounts or sign‑ups right inside the page flow.
Built-in tracking. Connect Google Analytics or a Facebook Pixel in seconds and track how users move through your page. Since everything’s on one URL, scroll depth, button clicks, and form submissions tell you exactly what’s working.
Free image & icon library. SITE123 has thousands of royalty-free graphics optimized for headers, buttons, and scroll sections – useful for visual one-pagers.
Squarespace’s templates work well for visually striking one-page sitesSquarespace nails the balance between art and structure. Its designer-made templates are ready for single-page storytelling, with built-in anchor links and scroll cues that feel seamless. I tested the Fayette and Sidney templates – both stacked beautifully on mobile and desktop. You don’t need to hack anything to get a stylish one-pager live.
Fluid Engine gives you pixel-level control, but without the chaos of full drag-and-drop. I layered text over images, pinned buttons to scroll positions, and still kept the page tight and responsive. I like that Squarespace lets you create a clean scroll layout that reads like a narrative, which is great for portfolios, creative bios, or lead funnels. Nothing breaks, even when you go bold.
What stood out the most was how Squarespace bundles serious business tools into one page. I embedded a Calendly-style booking block, added a mailing list signup, and connected Stripe payments, all inside the editor. Whether you’re showcasing work or selling a service, Squarespace lets you build the whole funnel in one smooth scroll.
Template switching without content loss. You can try different one-page layouts without rebuilding from scratch. This makes it easy to test new designs or upgrade your look as your brand evolves.
Announcement Bar. You can display a sticky top bar for announcing promotions or use a timed launching pop-up for newsletters or sales. Both tools appear right away and stay on-brand.
Built-in social sharing toolkit. Add meta previews, Open Graph controls, and auto-posting options so your one-pager looks perfect on every platform.
Member areas for gated content. If you’re running a one-page course preview, digital download, or portfolio, you can lock sections behind a paywall or login – no extra plugins needed.
IONOS’s one-page templates are few, but of high qualityIONOS is a complete launch kit for your one-page site. You get a domain, business email, hosting, SSL, and an AI-guided builder. The setup wizard asked 5 questions and gave me a pre-filled one-pager with my branding and a scroll layout. Building my one-page test site took me no more than 15 minutes.
Although IONOS’s editor doesn’t allow pixel-perfect freedom, you can stack sections like Services or About, and it’ll keep them locked to a clean scroll. That prevents layout mess and keeps the mobile display flawless without manual tweaks. I added anchor-based nav in minutes, and the sticky menu made it feel like a full site packed into one page.
IONOS includes tools you’d usually pay extra for. I tracked scroll depth and button clicks using built-in SiteAnalytics – you don’t need third-party scripts for that. I also embedded the booking form block, which synced straight to my inbox. For fast lead capture or simple sales flows, IONOS delivers way more than you’d expect for the price.
Features
GDPR-ready cookie banner. One click adds a consent pop‑up that blocks non‑essential scripts until visitors opt in, keeping your one‑pager legal in EU markets.
Multi-language toggle. Duplicate your page, auto‑translate the starter text, then fine‑tune each section. Visitors switch languages with a dropdown, perfect for tourism or global portfolios.
AI text generator with niche prompts. Pick your industry and get starter copy blocks for headings, services, and calls‑to‑action.
Complimentary domain and email. Get a free domain and professional email inbox with your plan, so your site looks credible.
Best One-Page Builders for High-Converting Landing Pages
Landing page builders focus on conversions. Unlike general site builders, they’re built to drive sign-ups, sales, or leads through A/B testing, performance analytics, and fast-loading layouts. If your one-pager is geared toward selling a product, collecting emails, or running ads, you should consider these landing page builders:
You can sort templates by ‘conversion rate’ to find the ones that workLeadpages shows you what to improve before you hit publish. Its Leadmeter grades your headline, buttons, and layout in real time while you build. You get instant tips like “shorten your form” or “use active verbs” that nudge you toward better results. It’s like having a CRO expert built into the editor.
There are 200+ landing page templates built for real marketing use cases. I used one for webinar signups and got a working page live in 15 minutes. The editor let me swap sections fast and saved my custom blocks for reuse. Nothing broke when I added a countdown timer, and it still loaded fast on mobile.
You can run A/B tests, trigger pop-ups, and collect payments without extra tools. I dropped in a Stripe checkout and sold a digital file straight from the page. Leadpages doesn’t cap traffic or leads, so I could push paid ads without worrying about hitting a limit. It just works – clean, quick, and built to convert.
Features
Alert Bars for time-sensitive offers. Pin a narrow bar to the top or bottom of the page, set display rules, and push discounts or webinar countdowns without rebuilding your layout.
Lead magnet delivery automation. When someone fills out your signup form, Leadpages can instantly email them a free resource (like a PDF, video, or checklist) without you needing extra tools.
Native countdown timers. Drop evergreen or fixed‑date timers anywhere on the page to add urgency for cart closes or launch deadlines; the timer inherits your fonts and colors for a seamless fit.
40+ direct integrations. Route new leads straight into Mailchimp, HubSpot, or Zapier workflows, letting you fire off welcome emails or CRM tags the moment a form is submitted.
Unbounce has mobile-friendly templates built for engagement and conversion
Unbounce is great for not just building but optimizing landing pages in real time. Unbounce’s Smart Traffic AI studies visitor traits and instantly sends each person to the variant that converts best. I ran 3 versions of a page, and within days, Smart Traffic boosted my leads by 13% without extra effort. That level of automation saves serious testing time.
You can start from a polished template or go blank and drop in Instablocks you’ve saved from past campaigns. Every section snaps together cleanly, and Unbounce’s Dynamic Text Replacement adapts your page headline to match each visitor’s search query. I saw lower bounce rates and better ad relevance scores with no extra effort.
It costs more than basic builders, starting at $74.00/month, but every feature here earns its keep. You get unlimited variant testing, pop-ups, sticky bars, and real-time lead syncing with tools like HubSpot and Mailchimp. For high-stakes campaigns that need real lift, Unbounce is a smart choice.
Features
Smart Copy AI. Enter a short description of your offer and get headline, subhead, and CTA suggestions you can test right away, excellent for rapid variant launches.
Script Manager. Install Google Tag Manager, Meta Pixel, or custom JS once and apply it across every page, pop‑up, and sticky bar without touching individual variants.
Apps Marketplace widgets. Drag in Calendly bookings, Shopify Buy Buttons, or Typeform surveys to turn a single landing page into a full micro‑funnel without a developer.
Automatic image optimization. Unbounce compresses and lazy‑loads every image you upload, speeding up mobile load times and protecting conversion rates from slow assets.
You can choose a template, import your own, or even build one from scratchLandingi is a good fit if you’re building lead gen pages that flow like a funnel – opt-in, upsell, thank you, done. Its visual builder lets you chain together multiple steps in a drag-and-drop map, so you control every part of the journey. I set up a 3-page sales funnel with pop-ups and tracked drop-off in real time. You also get unlimited pages, even on the entry plan.
It’s not beginner-focused, though. The builder uses layer-based editing that feels more like Photoshop than a classic site editor, and the mobile view requires manual polishing. But if you’re running traffic-heavy, conversion-driven campaigns, Landingi gives you advanced tools without tying you to extra tools or devs. The good thing is you can try out its free plan and see if it’s worth it.
All Instapage templates feature strong CTAs and are arranged by use caseInstapage is built for marketers running ad-heavy campaigns. Its AdMap tool links each Google ad to a tailored landing page, so every visitor sees exactly what they expected. This keeps bounce rates low and Quality Scores high, which is key when you’re spending big. It’s perfect for performance marketers managing high-volume PPC funnels.
You also get 200+ polished templates, AMP support for mobile loading, and the Thor Render Engine for fast page loads. But it comes at a price – plans start at $68.00/month (billed annually), and traffic caps can frustrate fast-growing projects. If you’re a solo creator or just testing ideas, Instapage may feel like overkill. But for serious ad spenders, nothing else is this dialed-in.
ActiveCampaign’s one-page templates are workable but genericActiveCampaign’s builder is best for one-page lead gen funnels, where email capture and follow-up matter the most. Every signup flows straight into your automations, tagging users, kicking off sequences, and syncing with your CRM. It’s great for creators, coaches, and SaaS startups running simple opt-in campaigns.
Layout controls are basic, and you won’t get A/B testing, pop-ups, or fancy animations. You’ll also need ActiveCampaign’s $49/month Plus plan to unlock the landing page builder, which includes just one custom domain. If you care more about nurturing leads than perfecting fonts, ActiveCampaign makes sure every click has a follow-up.
Choosing the Right One-Page Website Builder for You
One-page sites serve different goals. Some are meant to convert, others to inform, and some just need to exist without fuss. The right builder depends on what you need it to do.
If you want total creative freedom and don’t mind spending time on design, Wix is the best all-around pick. It’s excellent for portfolios, brand showcases, or any site that needs to stand out visually.
If you just want to get online fast without fiddling with layouts, SITE123 is the easiest way to launch. It’s perfect for basic personal sites, bios, or small business intros with zero design hassle.
For landing pages that need to convert and test well, Leadpages is a smart choice. It’s built for marketers, with tools that make it easier to improve performance without starting over every time.
What’s the difference between a landing page and a one-page website?
A landing page is a single-purpose page designed for conversions, like signups or sales. It usually has one clear call to action and is often linked to ads, emails, or specific campaigns. One-page websites work like a full website condensed into a single scrolling page. It can include multiple sections – About, Services, Portfolio, and Contact – all stacked vertically with anchor links for smooth navigation.
Can I build a one-page website for free?
Yes. Builders like Wix and SITE123 offer free plans that let you design and publish a one-page website without paying up front. These plans typically include hosting, a branded subdomain, and access to core design features. Just keep in mind that free plans often come with limitations, such as storage caps, platform branding, or no custom domain. If you want a professional business site, upgrading is usually worth it.
How do I optimize a one-page website for SEO?
Start with the basics: use a single H1 tag, descriptive meta titles, and structured headings for each section. Optimize loading speed and mobile responsiveness. Tools like Unbounce include built-in SEO features, customizable meta titles, descriptions, and URLs, along with analytics integrations to help your site rank better.
Can I sell products on a one-page website?
Yes, you can list featured products, embed buy buttons, or even run simple order forms without needing a full e-commerce store. This works especially well if you only sell a handful of items, digital downloads, or services. For example, Squarespace supports Stripe payments and embedded product blocks, allowing you to accept payments directly within your one-pager while keeping the checkout flow simple.
Do one-page websites work well on mobile devices?
They do, if built with responsive design. Most top builders automatically adjust layouts, fonts, and images for smaller screens. Since mobile visitors are likely to scroll quickly, a one-page format can actually improve engagement by keeping everything in one place. Check out our list of the best website builders for mobile in 2025.
Sayb writes and edits articles at Website Planet, breaking down complex topics about web hosting and website builders into easily understandable content for the average reader. Prior to joining Website Planet, Sayb authored detailed cybersecurity product reviews and comparisons, backed by thorough hands-on testing to provide well-informed, data-driven insights. Outside of work, Sayb enjoys late-night strolls, spending time in nature, and doting on his beloved feline companion.
Maggy Di Costanzo is a former editor at Website Planet, specializing in reviews of e-commerce platforms, website builders, and web hosting services. With experience as a freelance AI content specialist, editor, and writer, she brings a versatile skill set from industries like marketing and real estate. When she’s not editing or staying updated on SEO trends, Maggy enjoys going on hikes with her dog, planning dinner parties, and tracking the stock market.
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