Elementor is one of the most popular WordPress plugins for a reason: its drag-and-drop builder offers users an easy way to improve almost any WordPress theme. But even a great page builder can only go so far if you’re working with a bad template – that’s why Elementor offers its own library of over 200 website kits and page templates that can be used instead of WordPress themes.
Kits are multi-page site templates, whereas page templates are what they sound like (templates for single pages). Most are well-designed, fully-featured, and work well with Elementor’s versatile free page builder. But a few are sub-par, even though they look good at first because they lack important features.
So after testing dozens of kits and templates, I’ve put together a list of the best ones you can use to build a new site (or spruce up an existing one), plus a few that didn’t measure up. I’ve also noted which are free. (More about cost later in this review.)
Best Elementor Kits for Building a Complete Website
Private Tours is great for hospitality sites because it knows what travelers want: a safe, reliable experience. A big header, light subheading, and large image combine with lots of white space for a clean and welcoming homepage. The contact form is large enough to get your visitors’ attention, but doesn’t look obtrusive or desperate.
Each page has eye-catching photos hook potential clients with previews of the places they want to see in person. The Tours page gives detailed information on the tours you offer, but visitors have to click on attractive thumbnails to see tour info. And the Testimonials page lets you place plenty of pictures of your happy customers having the trips of their lives.
While this kit is designed for local tour operators, it can be easily customized to suit booking sites or hotels. You can convert the contact form to a search form, for instance, which is helpful if you’re a larger business with a lot of rooms or tours. Or you can edit the Book a Tour button at the bottom of each page to say “Book a Room.”
Japanese Restaurant & Bar is geared towards stirring up appetites. The design opts for a black background that accentuates the white typography, colorful photos of food, and red Reservations button.
As your site’s visitors scroll through the homepage, images of food and drink slowly zoom in and out, while strategically placed calls to action (CTAs) encourage them to explore your menus and learn more about your restaurant. Links to your social media pages on the header help to further expand your online presence.
All the built-in pages are well-designed and easy to navigate. The Chef’s Menu and Bar Menu pages, like the homepage, use enticing photos to stir up interest. The Reservations page has a helpful Google map integration next to instructions on how to get to your place, plus a section for describing your delivery arrangements.
Clinical Psychologist’s muted design indicates calm and supportive professionalism, which is good for mental health professionals and life coaches. The color scheme, made of shades of light gray and white, is soothing and clinical. The kit’s grid-like layout makes it easy for potential clients to learn about your practice.
For example, when your visitors scroll through the homepage, they’ll see a short section on your background and credentials, a section on your areas of expertise, and a section featuring client testimonials. Photos accompany these sections to make them engaging, and to emphasize the benefits of booking an appointment.
This website kit has all the pages needed by health and wellness professionals, including: details on the treatments you offer; an ‘about’ page; a blog for attracting clicks and reinforcing your expertise; a pricing and insurance info page; and a contact page. A Google Maps widget is embedded to make it easy for clients to find you.
Elementor’s Nature & Wildlife Photography kit does exactly what a website template for the visual arts should: it keeps the text to a minimum, so your work can speak for itself. Each page – including the About and Contact pages – lets you share high-resolution images that fill most of the screen.
The site header, which includes social media links and a hamburger menu, sticks to the top of every page even if you scroll down, so navigation is easy. When the menu is clicked, it expands to reveal a list of gallery pages for big subjects (e.g., “wildlife”) which in turn have sub-categories for specific projects (e.g., “birds”).
Each of these gallery pages offers visitors an immersive gallery of your work. As a visitor’s cursor moves over them, they respond by zooming in and out, moving up and down, or darkening to indicate when something can be clicked on. You can add more striking effects to these gallery pages with Elementor’s Pro Gallery Widget.
While this is a very image-focused template, you can still use text content in the About and Project gallery pages to share your creative process. And the Media page is a great way to highlight media mentions and critics’ reviews of your work.
If you’re a creative designer or part of a design agency, you need to stand out by showcasing a strong sense of style. UX/UI Designer Portfolio addresses this need by using vibrant colors, bold font, striking illustrations, and slick animations that create an exciting and energetic vibe.
The colorful homepage greeting immediately gives visitors a sense of your brand identity by declaring your name and job title. As your visitors scroll, they’ll see a short blurb about you next to a large image of your design work. Right below that is an expansive gallery for your portfolio, which invites potential clients to look further.
This portfolio gallery, built with the Portfolio Gallery widget, lets you categorize your projects to highlight your skills in different fields. For example, the kit’s default categories are illustration, product design, and web design. Meanwhile, the About, Blog, and Contact pages help you add a personal touch to capture leads.
Best Elementor Page Templates for Brands and Business Needs
Homepage – App’s minimalist design condenses the most important information about your product or service into a compelling, simple pitch. The first thing your visitors see is a large header that explains your offering in a single phrase, and two buttons that invite them to take action.
As users scroll down the page, four text snippets lay out the key benefits of your product. The rest of the page is divided into a few neat sections: a quick backgrounder on your team, a testimonial, a list of clients, and a colorful footer that sums things up. The simple layout makes it easy for your visitors to digest information and commit.
One Page –Yacht Rental’s strong header and subheader overlay a video of boats on the sea. The large expanse of the sea viewed from above, and the slow-motion speed, draw in visitors as soon as they hit your page. The video header is also better at showing the reward of booking a vacation than a regular photo header.
This template builds its viewers’ trust before asking them to do anything – a good format for services on the pricier side. Below the video is an ‘about’ section, a section for the background on the founder, a small gallery of the best trips on offer, and then testimonials. Only after those sections do a mailing list CTA and contact form appear.
The imagery is also used well. For example, the Best Destinations section displays scenic images with overlaid descriptions, while Read More buttons encourage interested travelers to click through for more detailed information.
Landing Page – Product is my favorite free landing page template for a new product or marketing campaign. It’s bold, simple, and very to the point, with little more to the page than the images above.
The bold header and subheader establish your product’s unique value. Semi-transparent boxes with white borders describe advantageous product details. Landing Page–Product forgoes both a top navigation bar and footer, choosing instead to prompt visitors to call or go directly to your website.
It’s hard to miss the Buy Now button – accented in bright blue – that invites visitors to click. Just below that, icons that symbolize different features have the same blue accent, which makes the Buy Now button even more enticing. This page template is an ideal landing page, because it’s designed solely to convert visitors.
Understated colors and an attractive layout make About – Personal a good free choice for a range of professional websites or CVs. It’s a smart design that could work for an independent consultant or a small firm that’s looking to promote its skills and expertise.
I like how the text box that sums up your background also includes a clickable ‘Email Me’ link. As users scroll down the page, the next section outlines different services you or your firm provide – a section that can be easily edited to reflect your unique offerings.
The final page section focuses on social proof. On the left is a text box with a detailed customer review. And on the right are three shorter testimonials that are paired with images for extra credibility.
Elementor Kits and Templates to Avoid
I was underwhelmed by the page template Beauty Salon – Contact because it doesn’t let visitors book appointments online. Instead, the page has a generic contact form, which is too simple for an appointment-based business. And the large photo on the left side of the page distracts from the real goal of capturing and converting visitors.
Putting a lengthy video that autoplays on your website can really slow things down, and that can dent your conversion rates. That’s where Product – App errs. Potential clients may get impatient and leave before your homepage even finishes loading.
The website kit Travel Blog also misses the point. To keep visitors interested in blog content, you need to engage them with captivating material as soon as they hit your page. Instead, the homepage tries to build credibility for the author first and then lists recent blog posts in a boring format.
Is an Elementor Theme or Template the Right Choice for Your Website?
Elementor has a large enough selection of website kits and page templates (which we tested ourselves in our Elementor review) that you should be able to find at least one that fits your niche pretty well. Then all you have to do is customize it to suit your unique brand and you’ll have a great-looking, professional website in short order.
You can also use Elementor’s free page builder to create your own single-page WordPress website from scratch. You’ll have access to many of its incredible design features (though not all). Alternatively, you can make an especially important page for your existing multi-page WordPress site.
But if you want to get the most out of Elementor, you’ll have to consider a Pro plan. You’ll need one to sell products or services online, as free plans don’t include pricing tables or integration with the WooCommerce shopping cart builder. They also don’t support any other third-party integrations, like MailChimp or PayPal buttons.
Are Elementor templates any good?Most of Elementor’s templates are beautiful, and good for creating a professional online presence. Kits, which require a subscription to Elementor Pro, include every page, feature, and design element you need. Elementor’s individual page templates are also well designed, and some of them are free. The real value of the kits and page templates comes out in Elementor’s drag-and-drop editing interface, which allows virtually anyone to create a high-quality WordPress website. You can learn more about Elementor’s features in our expert review.Where can I get free Elementor templates?You can find free templates for different types of website pages in Elementor’s template library. Elementor’s free plan also includes royalty-free photos and 40+ basic widgets you can use to add more features to your site. Unfortunately, when you browse the template library it’s not easy to figure out which page templates are available for free users. You’ll only get a clear idea of which templates are available, and which are premium, after you’ve already installed the Elementor plugin on your WordPress site.Is it worth paying for Elementor Pro?That depends on your specific needs. Elementor offers 5 premium plans, with the most affordable aimed at building a single website, and the most costly geared towards web designers working on hundreds of sites. Before you commit, however, check out our Elementor coupons to see if you could save yourself some money. Here’s the downside: whichever plan you choose, you’ll have to pay for a full year up front, as there’s no option to pay on a monthly basis. Luckily, there is a 30-day money-back guarantee, so you can fully determine if it’s right for you before you commit. Upgrading to Elementor Pro is likely worth it if you own more than one business, or work in web design and will be creating multiple websites for your clients. If you have just one website for yourself, it’s a tougher call – but it can be a great investment if it’s hard to stand out in your business. Remember, however, that your Elementor Pro costs will come on top of your web hosting costs, so you’ll want a well-priced host that works well with WordPress. You can look at our WordPress hosting coupons to find a host that provides good value for your money.Is Elementor good for beginners?If you’re committed to using WordPress for your website, Elementor is a good page builder to consider. You can choose a ready-made theme or page template and edit all aspects of the design – zero coding or web design experience required. There’s still a learning curve, but it’s a lot less steep than working with a CMS. Still, Elementor can’t match the ease of creating and editing a site through popular website builders like Wix, Squarespace, or SITE123. True novices may find one of these is a better choice. For an overview of the pros and cons of each, check out our review of the 10 best website builders for 2021.