Short on Time? Here Are the Best Photography Website Builders in 2023:
- Wix – Intuitive drag-and-drop editor with nearly 40 professional photography templates to choose from.
- Squarespace – Stunning photography templates suitable for all types of photography portfolios.
- SITE123 – The quickest and easiest way to get your portfolio online.
What We Look For in the Best Website Builders for Photographers
I tested dozens of website builders, but only six made it to this list. Here’s what instructed our selection process:- Clean, professional, and attractive design. Say no to clutter and large blocks of text. Every builder on this shines a spotlight on your photos.
- Personalization. Because your website should be a reflection of you and your business, all the builders on my list let you customize templates, layouts, colors, and fonts for 100% creative freedom.
- Bulk image uploader. Save time by uploading your entire photography portfolio to your website in one go.
- Ease of use. You won’t need to learn how to code. These website builders are drag and drop, with plenty of out-of-the-box theme options.
- Mobile responsive. Your website and images should display beautifully on any type of device.

Features
- Beautiful, full-screen gallery pages. The most effective way to showcase your best work, grab visitors’ attention, and keep them scrolling is with well-designed gallery pages. Wix gives you full creative control over gallery layouts and effects.
- Excellent image quality. Wix doesn’t wash out colors like some other platforms do, and will automatically optimize your images for quality and load time. It also offers no-frills image editing tools to sharpen and enhance your photos for the web.
- Eye-catching visual effects. Add advanced design features to your website like scroll effects, animations, and video backgrounds to give it a premium look and feel.
- Built-in contact and booking pages. Most templates come with these pages and the Wix Bookings app already built in. This makes it easy to manage your appointments, calendar, and clients, and just as easy for visitors to contact you about your photography services.
Free forever? | ✔ (with limitations) |
Photography templates | 35+ |
Mobile-responsive? | No, but mobile-friendly |
Price of cheapest paid plan | $16.00 |



Get 25 % Off Squarespace's Personal Plan
Save 25 % when you sign up for Squarespace's annual plan
Features
- Pre-designed starter layouts. Make your job quicker and easier by choosing one of the beautiful page layout options. These include About, Portfolio, Contact, and other important pages ready for your content.
- Eye-catching image presentation. Squarespace offers multiple gallery effects and photo editing tools that let you add color filters and optimize images by adjusting aspect ratio, brightness, saturation, sharpness, and contrast.
- Unlimited bandwidth and storage. Squarespace doesn’t put a cap on your bandwidth or storage, so you can upload and display as many images as you want without slowing down your site.
- Appointment management. With Squarespace Scheduling, clients can check your availability and book photography appointments online. You can automate confirmations, reminders, and follow-ups, and sync appointments to your Google, iCloud, or Office 365 calendar.
Free forever? | ✘ (14-day free trial) |
Photography templates | 15+ |
Mobile-responsive? | ✔ |
Price of cheapest paid plan | $16.00 |



This Black Friday/Cyber Monday, SITE123 is 50 % OFF!
Save 50 % when you sign up for SITE123's annual plan
Features
- Eight gallery layouts. You’re not limited when it comes to displaying your photographs, as SITE123 gives you multiple gallery options, including a rounded gallery grid that really breaks from the “ordinary” square grid layouts you commonly find in website builders.
- Full-size image display. Whenever a visitor clicks on any of your portfolio images, our system will open it in a full-screen format. This feature enables your visitors to truly appreciate the details and quality of your photographs. Please note that this full-screen display is applicable to all gallery types except for the carousel.
- Bulk image upload. SITE123 supports bulk uploading for your images, so you can upload your whole portfolio in one go and then organize and add titles and descriptions later.
- Custom image categories. Keep your portfolio neatly organized by creating custom categories for your images. You can create a gallery page for each category so your visitors can easily find the type of image they’re looking for.
Free forever? | ✔ (with limitations) |
Photography templates | 13 |
Mobile-responsive? | ✔ |
Price of cheapest paid plan | $12.80 |



Save up to 33 % on your SmugMug plan!
Limited-time offer - Don't miss it!
Features
- Photo lab partnerships. SmugMug has partnerships with some of the world’s top photo labs. This allows you to sell high-quality prints in a variety of finishes and ship them all over the world.
- Advanced features for selling prints. If you’re planning on selling prints, you can customize them even further by adding things like watermarks, back-of-prints messages, custom “thank you” cards, and more.
- In-app editing. SmugMug offers native image editing for your site. It’s not the most advanced editor in the world, but it can get you out of a pinch.
- Smart galleries. SmugMug can automatically add any photos you upload to “smart galleries” based on the criteria of your choosing. This makes the process of updating your site even easier.
Free forever? | ✘ (14-day free trial) |
Photography templates | 25+ |
Mobile-responsive? | ✔ |
Price of cheapest paid plan | $11.00 |
5. Zenfolio: The Simplest Website Builder for Photography



Save up to 50 % on your Zenfolio plan!
Limited-time offer - Don't miss it!
Features
- Simple, intuitive galleries. Zenfolio’s gallery options are simple but useful. You can add your photos to galleries, and sort your galleries into folders. Within a gallery, you can edit settings like expiration dates, download permissions, watermarking, and more.
- BookMe integration. BookMe, Zenfolio’s proprietary booking system, helps you streamline your booking process by giving you a centralized dashboard for handling things like shooting locations, calendar availability, and payment methods. You’ll have to pay extra for this feature.
- AI photo review. The PhotoRefine.ai tool allows you to quickly group, rate, and select images in accordance with your pre-set criteria, such as image similarity, sharpness, model, and more.
- Lightroom plugin. If you’re an Adobe Lightroom Classic user, you can install the free Zenfolio Lightroom plugin, which lets you upload your optimized images directly to your site, no middleman involved.
Free forever? | ✘ (14-day free trial) |
Photography templates | 9 |
Mobile-responsive? | Yes |
Price of cheapest paid plan | $3.50 |
6. WordPress.com: The Perfect Stage to Share Your Story



Save up to 55 % on your WordPress plan!
Limited-time offer - Don't miss it!
Features
- Third-party photography themes. When you upgrade to a Business plan you can choose from hundreds of high-quality WordPress themes from independent developers.
- Plugins and widgets. WordPress offers thousands of plugins and widgets that add extra functionality to your site. You can find tools for advanced image galleries, help with marketing and selling your photos online, and more
- Built-in SEO tools.WordPress is a platform that’s good for SEO, allowing you to tweak your content and adjust the technical aspects to aid your website in achieving a higher rank on search engines. Greater visibility on search engines results in more traffic to your website and an increase in potential customers.
- Worldwide support from the community. The WordPress support network is a community-run forum with over 500,000 active members around the world, covering more than two million topics.
Free forever? | ✔ (with limitations) |
Photography templates | 20+ |
Mobile-responsive? | ✔ (selected themes) |
Price of cheapest paid plan | $4.00 |
Which Free Website Builder for Photographers is Right for You?
Feel free to utilize any of the builders listed below to craft a professional photography website. Each builder possesses its unique strengths, and determining the most suitable option for you hinges on your specific requirements.
If you want the freedom to design your website exactly how you like, then you can’t do better than Wix. With its endless customization options, you’ll be able to create the best website for your brand.
If you don’t mind paying a small monthly fee, you may prefer Squarespace for its clean and professional template designs.
If you’re looking for the easiest way to get a portfolio online fast, go for SITE123. Granted, you won’t get as much creative freedom as Wix. But you will get enough customization, gallery, and e-store features to create a unique and appealing site for showcasing and monetizing your photography.
For more details, check this handy comparison table:
Free Plan | Best Feature | Best For | Starting Price | ||
Wix | ✔ | User-friendly builder with the best template selection | Full creative control for photography portfolios | $16.00 | |
Squarespace | ✘ | Stunning templates and gallery layouts plus business tools | Commercial and fine art photographers | $16.00 | |
SITE123 | ✔ | Easiest builder for photography portfolios | Getting an appealing website online quickly | $12.80 | |
SmugMug | ✘ | Photography-focused e-commerce tools | Selling photography services and prints | $11.00 | |
Zenfolio | ✘ | Simple, affordable builder with useful tools | When ease of use trumps customization | $3.50 | |
WordPress | ✔ | Limitless customization and flexibility | Photographers familiar with website design | $4.00 |