Emily Adams

Managing Editor

Emily is the Managing Editor at Website Planet.

Since joining the team in 2019, Emily has worked with writers and editors to publish articles on everything from website builders and freelance websites to email marketing software and logo design services.

With a degree in English Language and Linguistics under her belt, Emily started her career in print journalism before making the move to content marketing where she has written, edited, content managed and consulted on countless brands and clients. As a freelancer, she has worked with a fair few digital marketing tools, so it was only ever a matter of time before she decided to share her many thoughts about them at Website Planet.

Her favourite project to date is producing and managing the digital platform at the UN’s Climate Conference COP26. But, watching the Website Planet team and platform grow over the years has to be up there too.

When she’s not weighing up the strengths and weaknesses of the best email marketing software, she spends most of her time thinking, taking photos of, and talking endlessly about her (almost Insta-famous) cats Loki and Odin.

Published with Website Planet

Edited Posts

Elementor

Elementor gives you an unmatched level of design freedom for building your WordPress website. Thanks to its feature variety and powerful interface, there’s no limit to the kinds of websites you can create. However, the best features are reserved for the Pro plans, which don’t always justify their price.

4.4

STRATO Website Builder

STRATO offers an easy-to-use business-aimed website builder, a smooth user experience, and integrations with the rest of STRATO’s services. It’s still a little scant on features for more ambitious sites, and only available in a handful of regions. If you want to create a professional website quickly, though, STRATO could be just right for you.

4.3

Webnode

Webnode has some great features that you won't find elsewhere, including robust support for SEO and multilingual websites. That said, it also has some annoying limitations, and its editor is not the easiest to use. If you don't mind the learning curve, it might be the right choice for you.

4.3

Hostinger vs. Namecheap: The Difference is in the Details in 2026

When comparing Hostinger and Namecheap, most readers want one thing: affordable hosting that performs well over time. We tested both, and more, focusing on what small business owners and WordPress users care about most: real-world speed, uptime consistency, renewal costs, and everyday management. At first glance, Namecheap looks cheaper, with shared hosting plans that...

4.5

Last updated: January 01, 2026

6 Best Website Builders for Insurance Agencies: Tested in 2026

Your insurance agency website should let visitors know that they are in friendly, knowledgeable, and secure hands right from the start. That means you need a website builder that offers both design flexibility and essential industry features – like secure client portals, claim submission tools, and easy contact options. Since you’re handling sensitive client information,...

4.0

Last updated: December 18, 2025

11 Best Black Friday Site Builder Deals: Up to 97% OFF [2026]

The Black Friday and Cyber Monday season has come to an end, and although you might have to wait another year for the very best discounts, you can still get amazing deals on website builders. So, if you want to create a high-quality website for your business, online store, personal blog, or any other reason, you can still get great discounts on some of the best website...

5.0

Last updated: December 17, 2025

Best Wix Black Friday Cyber Monday Deals (50% OFF) for 2026

Build the Site You Always Wanted With Wix Black Friday & Cyber Monday may have been and gone, but believe it or not, you can still get a great deal with Wix. Whether you’re looking to create an online portfolio, open an e-commerce business, launch a blog, or anything in between, Wix allows you to get all its premium website-building features for an incredibly low...

4.0

Last updated: December 17, 2025

Hostinger vs HostGator: One Web Host Is Much Faster in 2026

Hostinger and HostGator are two behemoths in the hosting industry. Boasting affordable, high-performance shared hosting plans for beginners and advanced, state-of-the-art VPS Hosting for experienced users, both hosts make similar promises. But do they deliver similar results? I wanted to find out for certain which host is better, which is why I ran comprehensive tests and...

5.0

Last updated: December 16, 2025

Webflow vs. Wix: Which Platform Offers Better Value in 2026?

Webflow is well-known for its complex web design customization options, so I had my doubts that Wix could match up. But after testing both platforms for weeks, I can say that Wix’s creative power goes far beyond experimenting with colors and layouts. Wix’s drag-and-drop editor lets you customize every element down to a pixel to help you create unique designs. It’s not just...

4.7

First published: September 26, 2024

6 Best Open-Source Website Builders (+ SaaS Alternatives) [2026]

Not all free open-source website builders offer the same functionality – some can bog you down with unnecessary complexity. What’s more, some of these platforms lack consistent support and make it hard to find compatible themes and plugins. Ideally, you'd want to dive straight into creating your site without the hassle of endless setup and ongoing maintenance. So, to make...

5.0

First published: August 05, 2023

Best Free Website Builders for Nonprofits (TESTED) in 2026

While there are many good free website builders out there, few truly meet the needs of nonprofits. Some lack essential features like donation collection or event management, while others are too limited unless you pay for an upgrade. You need a website that looks great and helps spread the word about your mission without breaking the bank. In an ideal world, it would help...

4.4

First published: February 14, 2019