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Emily Adams

Managing Editor
Emily is the Managing Editor at Website Planet.

Since joining the team in 2019, Emily has worked with writers and editors to publish articles on everything from website builders and freelance websites to email marketing software and logo design services.

With a degree in English Language and Linguistics under her belt, Emily started her career in print journalism before making the move to content marketing where she has written, edited, content managed and consulted on countless brands and clients. As a freelancer, she has worked with a fair few digital marketing tools, so it was only ever a matter of time before she decided to share her many thoughts about them at Website Planet.

Her favourite project to date is producing and managing the digital platform at the UN’s Climate Conference COP26. But, watching the Website Planet team and platform grow over the years has to be up there too.

When she’s not weighing up the strengths and weaknesses of the best email marketing software, she spends most of her time thinking, taking photos of, and talking endlessly about her (almost Insta-famous) cats Loki and Odin.

Published with Website Planet

Edited Posts

Shopify

Shopify is simply fantastic for any retail-oriented business and loaded with features. The cheapest plan is more than enough to get your online business started. That said, some other e-commerce platforms make it easier to customize your site, at the same price points. It’ll come down to individual features, and which of those you think are better for your business.

4.8
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1

Elementor

Elementor gives you an unmatched level of design freedom for building your WordPress website. Thanks to its feature variety and powerful interface, there’s no limit to the kinds of websites you can create. However, the best features are reserved for the Pro plans, which don’t always justify their price.

4.4
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1

STRATO Website Builder

STRATO offers an easy-to-use business-aimed website builder, a smooth user experience, and integrations with the rest of STRATO’s services. It’s still a little scant on features for more ambitious sites, and only available in a handful of regions. If you want to create a professional website quickly, though, STRATO could be just right for you.

4.3
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1

Webnode

Webnode has some great features that you won't find elsewhere, including robust support for SEO and multilingual websites. That said, it also has some annoying limitations, and its editor is not the easiest to use. If you don't mind the learning curve, it might be the right choice for you.

4.3
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1

Jimdo

At this point in time, Jimdo’s alright. If you’re just starting out, you’ll appreciate its fairly reasonable prices and a simple, user-friendly editor. That said, it’s still missing a few important features (like blogging), and it may not be the best choice if you have more complex site building needs.

4.1
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1

10 Best DIY Website Builders: Cheap and Easy To Use in 2026

Most DIY website builders promise the same thing: that they’ll help you build a site quickly without needing to code. But when you actually try them, the problems show up fast. You spend hours setting up a site, only to discover you can’t change the layout, you’re forced into a clunky template, or the “free” plan hides basic features behind pricey upgrades. I’ve been there...

4.6
Last updated: February 16, 2026
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10 Best Web Hosts With Free Site Migration [2026 Update]

Switching web hosting providers isn’t just about chasing a better deal. Maybe your current host can’t keep up with your growing traffic, or performance issues are slowing your site to a crawl. Perhaps you’ve outgrown your plan’s storage limits, or worse, you’ve experienced downtime that’s cost you revenue or search rankings. Either way, you’ll need to migrate your website,...

4.0
Last updated: February 13, 2026
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1

10 Best FREE Website Builders for Personal Trainers in 2026

Personal trainers are used to putting in the hard work, but building your website shouldn’t be harder than hitting a new PR. I did the heavy lifting, and I found the best free website builders for personal trainers. These platforms will help you grow your business and get you earning at no cost. There are plenty of low-quality “free” options out there, but they often...

4.5
Last updated: February 12, 2026
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Hostinger vs. Namecheap: The Difference is in the Details in 2026

When comparing Hostinger and Namecheap, most readers want one thing: affordable hosting that performs well over time. We tested both, and more, focusing on what small business owners and WordPress users care about most: real-world speed, uptime consistency, renewal costs, and everyday management. At first glance, Namecheap looks cheaper, with shared hosting plans that...

4.5
Last updated: January 01, 2026
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6 Best Website Builders for Insurance Agencies: Tested in 2026

Your insurance agency website should let visitors know that they are in friendly, knowledgeable, and secure hands right from the start. That means you need a website builder that offers both design flexibility and essential industry features – like secure client portals, claim submission tools, and easy contact options. Since you’re handling sensitive client information,...

4.0
Last updated: December 18, 2025
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11 Best Black Friday Site Builder Deals: Up to 97% OFF [2026]

The Black Friday and Cyber Monday season has come to an end, and although you might have to wait another year for the very best discounts, you can still get amazing deals on website builders. So, if you want to create a high-quality website for your business, online store, personal blog, or any other reason, you can still get great discounts on some of the best website...

5.0
Last updated: December 17, 2025
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1

Best Wix Black Friday Cyber Monday Deals (50% OFF) for 2026

Build the Site You Always Wanted With Wix Black Friday & Cyber Monday may have been and gone, but believe it or not, you can still get a great deal with Wix. Whether you’re looking to create an online portfolio, open an e-commerce business, launch a blog, or anything in between, Wix allows you to get all its premium website-building features for an incredibly low...

4.0
Last updated: December 17, 2025
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Hostinger vs HostGator: One Web Host Is Much Faster in 2026

Hostinger and HostGator are two behemoths in the hosting industry. Boasting affordable, high-performance shared hosting plans for beginners and advanced, state-of-the-art VPS Hosting for experienced users, both hosts make similar promises. But do they deliver similar results? I wanted to find out for certain which host is better, which is why I ran comprehensive tests and...

5.0
Last updated: December 16, 2025
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1
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