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Reviews and expert opinion Webnode

Sophia Conti
Sophia Conti
Website Development Expert

I didn’t hate Webnode, but it didn’t really impress me either. There are both worthwhile features and some unnecessary limitations, so read on to find out if the good parts are good enough for your site. Or you can save yourself some time and check out Wix, which – in my opinion – has everything you need and more.

Overview

Even With Some Advanced Features, Webnode Is a Little Disappointing

I’m going to be honest – Webnode was not at all what I expected. Half the time I was thrilled at the unique, advanced features, and the other half I was tearing my hair out because of limiting or frustrating editing features. It’s a bit of a roller coaster, so make sure your seatbelts are securely fastened and keep your legs and arms inside the vehicle as we get started.

Webnode has some really cool features that are hard to find with other builders, including some advanced ones like help for SEO and the ability to set up your site with multiple languages. But there are also some weird limits on customization and the site building experience is pretty clunky overall. It feels like Webnode decided to focus on specialized features and completely neglected basics like letting you use custom colors.

Ultimately, there’s a reason Webnode didn’t end up on my list of the best website builders for 2020. But despite a lot of ups and downs while reviewing this website builder, I didn’t totally hate building a site on Webnode. There are plenty of things to complain about (please see below) but also some things I can honestly endorse (please also see below). Read on to see if you’re one of the lucky few for whom Webnode might be just the right fit.

Templates

4.5
Webnode Has Good-Looking Templates, But They’re Hard to Customize 

Webnode has a surprising number of well-designed and fully responsive templates, with over 100 options in eight different categories. Some templates look much better than others, so you may need to do a bit of browsing to find one you really love.

Popular templates on Webnode
Webnode’s templates include specific categories for restaurants, weddings, and more.

Finding the perfect template is more important on Webnode than on other builders, because your customization options are pretty limited (unlike on Wix, where you get unlimited creative freedom, even on the free plan). It’s relatively easy to add or rearrange content elements through the block editor, so you can adjust your layout to your liking. When it comes to colors and fonts, though, you don’t have many options.

Another downside is that you don’t get the freedom to choose any colors you want for your website. You can only use the shades Webnode offers, and those colors will depend on what element you’re trying to customize. There’s a complementary color option that can be applied to headings, subheadings, or icons, but there are just five or six colors available that were specifically selected to match the overall aesthetic of the template.

While this is theoretically useful for maintaining a consistent design, I think Webnode takes it a bit too far – it feels like a harsh restriction rather than helpful guidance.

Custom color options for fonts - Webnode
You have ~50 color choices for the text on the site, but no custom color options.

Your font options are similarly limited, with ten or so choices included in each template. You have more options for text color than you do for the complementary color selection, but it’s still a rigid set of choices.

Because your options are so limited on colors and fonts, I expected to be just as restricted when choosing background colors or images. I was wrong.

You have more options for customizing the background than any other part of the design – but the setup is still pretty weird. Essentially, the interface makes it seem like you can only add a background image for certain content blocks, but you can add a solid color or a pattern as the “image.”

Background pattern options - Webnode
I was happy to see how much control you have when choosing your background.

A little confused? Me too, but it comes down to this: you can change the background of any content block to any color, image, or pattern you like, and add some cool effects to it as well. You might have to add your own image to get exactly what you want, but it’s the most customization you can do on Webnode.Explore Webnode Templates

Features

4.5
Are Webnode’s Features as Limited As Its Design Options? (Surprisingly, No!)

The limited options and strange setup for customizing templates on Webnode had me braced for a lot of annoying, lackluster features. However, I was pleasantly surprised to find some solid features that truly extend your site’s functionality. These include some common website builder features, like blogging tools and an online store, as well as a couple that are hard to find elsewhere.

Most of the features discussed below are only available on higher-tier plans – I’ll talk more about that in the pricing section.

E-commerce Capabilities

Webnode doesn’t have the most advanced e-commerce features, but it’s got enough functionality to work well for smaller retailers. It would quickly become frustrating if you’re managing hundreds of products, but if you want to sell some handmade throw pillows alongside your crafting blog or offer your favorite office supplies to your fellow business bloggers, it would work well. The same could be said about selling digital products, like ebooks or music.

Webnode product editing interface
Edit product information in a pop-up interface for managing your online store.

The product information options go beyond just description and price, letting you add variants (like different sizes or colors), track stock and inventory, and include product-specific promotions. You can create and manage categories for your products, which will appear in your online store’s navigation. There are also bulk import and export options.

Webnode also has a decent order management interface, where you can set orders as paid and fulfilled when appropriate. What’s annoying is that tools like order management and settings for payment and shipping options are really disconnected from the product tools. The latter appears in a pop-up screen within the editor itself, but you have to navigate out to your dashboard to find those other options.

It’s not that difficult, but it’s certainly not intuitive. It would definitely be a smoother experience if everything was in one place.

Multi-Language Sites

The multi-language feature is what really makes Webnode stand out as a website builder. While there are ways to get this feature on other website builders, Webnode has the smoothest setup.

Essentially, the multi-language feature duplicates the architecture, pages, and other content of your site to create a new version for whichever language you select. It copies all of your content in the original language, so you are responsible for translating all of your content to the new language. Webnode then uses your visitors’ browser preferences and other factors to determine which language to display to them.

What’s best about this tool is that it will perfectly recreate the overall user experience, regardless of what language the site is viewed in, helping you maintain a consistent brand as you expand your audience. It takes care of many technical and SEO elements, too, and does it so much more smoothly than other website builders.

You can have two languages on the “Standard” plan, and unlimited languages on the “Profi” Premium plan. This feature isn’t available on the lower-tiered plans.

SEO Tools

Speaking of SEO, Webnode has some excellent optimization tools that can help your site get found on Google. It’s rare to find a website builder that makes it so easy to optimize every single page, and that’s what makes Webnode stand out the most to me in terms of SEO.

Want to customize your blog post URLs? Great, you can do that. Need custom product descriptions with your top keywords for each page? You can do that, too. Effectively using SEO tricks places your site higher on Google searches, driving more traffic to your website.

SEO optimization fields - Webnode
Webnode’s SEO settings include options for custom footer code and hiding pages from search engines.

One of the best SEO features is the custom HTML header code field. This is how you add tracking IDs for tools like Google Search Console – an essential in the SEO toolbox. When I’ve tested other website builders, I’ve either had to hunt for this field or work with the actual HTML code, which can be pretty annoying and time-consuming. Webnode solves both of those problems.

Webnode doesn’t have an SEO checklist or walkthrough like you’ll find on Wix, but it does have a support article that rounds up all of its SEO-related blog posts, which are actually pretty good. A lot of website builders make SEO sound far easier than it actually is, but Webnode’s articles set realistic explanations and are a great resource for beginners.

Custom Form Builder

I absolutely love this feature. On Webnode, you can completely customize your contact forms, adding your preferred fields via the block editor. In addition to the basic fields like name and email address, you’ll also have advanced field options to choose from, like drop-down lists, file uploads, and date pickers.

Custom form field options - Webnode
Access Webnode’s form field options by choosing “blank form” from the content block menu.

On one hand, this feature lets you collect exactly the information you want from your site visitors. On the other, this process does take longer than using a contact form template, and having to build out a basic form from scratch might prove tedious.See full list of features

Ease of use

4.3
Webnode isn’t as Easy to Use as It Looks

Webnode’s clean and streamlined interface suggests ease of use, but in practice, it falls short of a truly smooth website building experience. Webnode attempts to make editing your site simple, but in general, there are just too many places with unnecessary extra steps.

Simple Drag-and-Drop Editor

Webnode’s site editor is a tool that you can learn quickly, and relearn quickly, too, when you decide to update your website in a few months from now despite having forgotten everything you knew about building a website. You add content blocks via a drag-and-drop editor, choosing the desired location on the page before opening the block menu.

Content block options in Webnode editor
The content block options can be combined to create many different page layouts.

Once you’ve added blocks to the page, you can drag them around to create different layouts. You don’t get true drag-and-drop freedom because you’re tied to a preexisting grid, but there’s a lot of flexibility in the types of layouts you can create.

Smart Tips in the Editor

Webnode has few places where instructions pop up when you hover over a button within the editor. These tips are helpful in pointing you toward store settings or SEO tools, but they don’t appear as often as I’d like, and they don’t offer a whole lot of information.

Pop-up guidance in Webnode editor
The hover-over guidance in the editor helps you remember where to add pages or change your SEO settings.

If you want a more robust Webnode tutorial, you can watch a seven-minute video that walks you through the basics of changing colors and fonts, adding pages, and a few other tasks. The video covers some useful information, but isn’t really a good reference as you work. It covers too many topics in one video, so you’d have to skip around to find the answer to your specific question.

Pop-Up Windows for Editing Settings, Products, and More

Many of Webnode’s setting menus and site management tools appear in pop-up windows, allowing you to have a clear view of what you’re working on without much distraction. These pop-ups appear for general site settings, product management, design choices, and a few other things.

Pop-up menus in Webnode editor
Pop-up menus keep you focused, but they aren’t the most intuitive to navigate.

In general, I like this setup, and I think it works especially well if you find busy interfaces distracting when you’re working on a more complex task. Some of them feel a little unnecessary or clunky, though. For example, if you are trying to change your website’s font, you have to enter the pop-up menu only to be directed back to the editor, now with your font choices available at the top of the screen.

The pop-ups are a good concept, but poorly executed. Some things work really well in the pop-ups, but other things aren’t where you expect them to be or would make more sense in another location.See if Webnode is Right for You

Support

4.0
With Only Email Support, Help Is More than a Click Away

I am always a little disappointed when a website builder only has real human support through email. I like getting answers quickly, and my questions are usually things I’m just curious about and don’t require a whole email. Surprisingly, though, a Webnode support agent responded to my email queries (on two separate days) within about 12 hours, faster than any other email support response I’ve gotten recently.

The support agents attempted to be thorough – for one, they even sent a screen recording demonstrating where I could find something – but I didn’t feel either of my questions were fully answered. I felt they were as prompt as could be expected and answered simpler questions very well, but the answer to a very technical SEO question got confusing really quickly.

Webnode Support Center
Every support article walks you step-by-step through a website-related task.

While I was waiting for my email response, I browsed the knowledgebase. Its slightly outdated design makes a poor first impression (is it 2002 or 2020?) but ultimately proves to be a valuable resource. It’s not the most extensive support center I’ve ever seen, but it covers most of the basic tasks or processes I expected. Each article includes clear, step-by-step instructions and screenshots to make it even easier to understand.

Overall, Webnode support does a good job of covering the essentials and a few intermediate tasks, but it falls short on helping with more advanced site questions.

Pricing

4.0
Webnode’s Pricing Draws You In, But Costs Can Rise Fast 

Webnode’s cheapest plans seem really enticing when you just look at the prices, but those cheap plans don’t let you access any of the good features. The cheapest plan only provides 100MB of storage – the smallest amount I’ve ever seen on a website builder plan – and access to your site statistics for the past 30 days. At least you get an unlimited number of pages, even on Webnode’s free plan.

You’ll need to pay for one of the top-tier plans to get more storage, remove Webnode ads, and access features like e-commerce and the multi-language function. These are reasonably priced plans, but given the restrictions on design and customization and the fact that it’s not the easiest website builder to use, the premium plans aren’t really a great value.

Webnode accepts payments via credit or debit card (Visa, MasterCard, and American Express), PayPal, and wire transfers.

Cancellations & Refunds

You can get a full refund within 15 days of beginning a new contract by contacting the support team. The refund policy doesn’t apply to renewals, and you may receive less than a full refund if you cancel after redeeming a free domain voucher.

Comparison

How does Webnode match up to the competition?

WixCompare 4.9 Compare
SquarespaceCompare 4.8 Compare
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SimpleSiteCompare 2.5 Compare

User reviews

Based on 19 reviews in 8 languages
2.5
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5.0
Danielle Chorel
Canada
meraga.ca
November 16, 2018
Wow ! so easy and professionnal look.

I'm not good with technology and never made a web site. I was able to do everything myself, event giving access to my own domain !!! Everybody think that is a firm who did the web site. Also they answer quickly when you need something.

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3.0
MKernberg
USA
October 15, 2017
Webnode Review

DO NOT PAY FOR BASIC PREMIUM package - it only give you the choice to pay more for templates and for a domain name.

Stick with the free package unless you are certain you want to pay for substantially more for the year (which might be worth it if you are ready to commit).

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3.0
Robert Thompson
USA
October 09, 2017
Webnode Review

I renewed my domain name yesterday. I have been using Webnode since August 3 2012 and i find it to be the easiest to use platform out there. I am very happy.

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3.0
Jacinta
USA
September 12, 2017
Webnode Review

Overall this was a great option for me to try and has worked out well so far. I started off with the free version and then opted for the Pro (paid) which allows a great deal more options to work with. The templates look good in my opinion, in fact there are too many to choose from and I could spend all day playing around with just this if I had the chance. The website builder is drag and drop so it is pretty simple for anyone. Obviously if you are new to it all, it may take you a little while to get your head around what's what but it does give you a relative freedom to do what you want to your site. I was disappointed in the forum option, it's actually just a comment system...so not too impressed with this but all in all a great builder. Much better than others I have tried in the past !

Bottom line on Webnode

Webnode is…a confusing website builder. Things I was sure would be excellent were difficult and annoying, and things I expected would frustrate me turned out to be pretty cool. Almost none of my first impressions were correct, but at the end of my test, I found Webnode to be a decent tool.

You’ll get the most out of Webnode if you need to set up your site in multiple languages, as that’s the feature that’s hardest to find on another website builder. But it would work well for small blogs, online stores, and business sites in pretty much any industry, provided you don’t get too hung up on having your precise, preferred shade of teal anywhere on the site.

FAQ

Should I use Webnode for my website? 
You’ll get the most out of Webnode if you need to set up your website in multiple languages – the multi-language support is one of its most unique features. If you don’t have such a specific need, you’ll probably be better off with a website builder that has stronger features overall, such as Wix or Squarespace. Check out our ranking of the best website builders in 2020 to find the best website builder for your needs. 
Is Webnode really free? 
Yes. You can create and run a website on Webnode for free. However, Webnode’s better features, like multi-language support and e-commerce tools, are only available on the most expensive plans. If you’re looking for a free website builder, and you’d like some other options, check out some of the best really free website builders we’ve tested.
How do I transfer my domain to Webnode?
To transfer your domain to Webnode, take the following steps:

  • Unlock your domain from your domain registrar
  • In your Webnode dashboard, click Settings > Domains > Use existing domain
  • Enter your domain name and click Transfer
  • If you haven’t yet purchased a premium plan, choose a subscription and enter your payment details
  • From here, Webnode will contact you with further steps on your domain transfer
Which is better, Webnode or Wix?
Webnode is useful for multi-language support, but for any other feature, you’ll be better off with Wix. There are more customization options, more advanced features (including some specialized ones for industries like restaurants and hospitality), and premium plans that give you better value. Get the inside scoop on all of Wix’s features in our in-depth Wix review.
Sophia Conti
Sophia Conti
Sophia is a freelance writer, editor, and content strategist. She specializes in digital marketing and B2B content for small businesses and entrepreneurs. When not writing or editing, she can be found searching used bookstores and watching the penguins at the San Diego Zoo.

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