Does a Small Business Really Need Big Data?
In a recent business article, Forbes magazine urges small businesses to incorporate big data into their marketing plans. The implication is that businesses that ignore big data will be flattened by the competition before long.
Big data – the vast quantities of data about consumer behavior that one recovers from the social networks, the cellular networks and other records of consumer behavior – is touted by marketing consultants and data analysis conglomerates like IBM as the biggest marketing innovation since the Internet. Why are small businesses supposed to use it? Do the data analysis firms just want to find a way to profit from all the data analysis ability that they have?
6 Questions to Ask Before You Hire a PR Firm
Firstly we would like to Wish you all a Merry Christmas and Happy New Year from everyone at Website Planet, and hope that 2015 brings you good fortune. One of the many things small business owners tend to look for at the start of a New Year is PR company, and that’s why we want to focus today’s post on 6 of the most important questions you need to ask before diving right in.
A PR firm could achieve more positive publicity for your small business than you could ever pull off on your own. PR representation, though, is expensive and comes with no guarantee of results. How do you find a good firm to represent you well?
Our 5 Top Tips for Regular Social Media Updates
Even the most veteran social media marketers may find it difficult to keep up the pace when faced with the challenge of posting new updates week in and week out. Anyone serious about social media marketing will try to provide multiple updates every week, and also creating somewhat unique content for every platform they participate on.
This can create a hunger for new content that can be challenging to even the most prolific social media pros. This article will explore a variety of prompts and templates that you can use to help you produce an almost infinite supply of new updates.
Top 5 SEO Tips for Using Keywords
Search engine optimization is essential for any marketer, business or person looking to make money online. There are different forms of SEO – both on-page and off-page – to help a website or content reach the first page of Google and other search engines and using keywords in content is one.
When using keywords on your website, here are the top five tips to follow.