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Google Introduces New AI Features for Advertisers

Google Introduces New AI Features for Advertisers

Ivana Shteriova
Google announced two new AI-powered features designed to help advertisers identify optimal ad placement across various platforms.

The first feature, Demand Gen, uses AI algorithms to position photo and video ads strategically across various products with high advertising potential, including Gmail, YouTube feed, and YouTube Shorts, a rising TikTok rival. According to the company, these platforms have a combined audience of 3 billion monthly users.

Google’s research further shows that as many as 91% of consumers take action right after discovering new products or brands on Google, Chrome, YouTube, and Gmail. Demand Gen has a unique set of AI capabilities to make it easier for social marketers to connect with customers from the mid-funnel and bring them one step closer to purchasing.

Video View, Google’s second AI-based feature, identifies the best ad placements for maximum video ad views. According to Google, early tests of this feature have shown that Video View campaigns have seen an average of 40% more views than in-stream, skippable cost-per-view campaigns.

According to Vidhya Srinivasan, Google’s Vice President and General Manager of Advertising, the new AI capabilities can identify “shiny, visual and immersive” ad placements, eliminating the need for marketers to manually determine where to place their ads. The technology allows advertisers to put more energy and resources into their marketing strategy and storytelling,

The tech giant intends to roll out the AI features to a wider audience later this year. Interested parties can sign up to get their hands on the upcoming beta versions of the tools.

Google is determined to win the AI race sparked by Microsoft and OpenAI’s ChatGPT by incorporating AI features into its products and services. In late May, the tech giant announced it had incorporated AI features into its search engine.

At its annual Google I/O Conference, it also announced AI capabilities within Google Photos, Google Maps, and its chatbot Bard, among other products.

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