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Adobe Brings AI to Photoshop

Adobe Brings AI to Photoshop

Sarah Hardacre
Adobe announced the release of a beta version of Generative Fill in Photoshop. Powered by Firefly, Adobe’s creative generative AI engine, Generative Fill allows users to add, extend and remove content from images using text prompts.

“Generative Fill combines the speed and ease of generative AI with the power and precision of Photoshop, empowering customers to bring their visions to life at the speed of their imaginations,” explains Ashley Still, Adobe’s Senior VP of Digital Media.

Users can use Generative Fill to adapt, refine, and rework images in Photoshop by selecting elements within the frame and inputting text commands to generate content. Content created by Generative Fill is created in a separate layer, allowing users to easily iterate and undo changes.

The generated graphics will adapt to lighting, shadows, and perspective to allow for high quality images that require little additional editing. Users can also continue to rely on the tools and techniques they are comfortable using in Photoshop for further editing.

Firefly was released as a stand-alone solution in March and since then, beta users have generated over 100 million assets. The model was trained using Adobe’s own stock images and publicly available and openly licensed content. As such, it does not infringe any copyright protections and companies can freely create content for commercial purposes without risk.

In an effort to promote a safe use of generative AI, Firefly supports Content Credentials, another Adobe initiative in beta testing. Content Credentials allows users to attach attribution and history data to an image. By embedded data in the image, information stays with the graphic, allowing people to identify if it is AI created or AI edited.

Firefly has a rich roadmap of evolutions planned, including video editing, generation of custom vectors, brushes and textures, and greater support for marketing and social media content generation.

To try Generative Fill, users will need to download the desktop beta app or use the module available within the Firefly beta app. Adobe plans to release Generative Fill more generally in the second half of the year.

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