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WS Form Review 2024: Can It Compete with the Big Players?

Ari Denial Ari Denial Form Builder Expert

WS Form is one of the newer form builders for WordPress, and it’s really beginner-friendly. The free plugin has a great set of features – but for e-commerce forms and a larger selection of form fields, you have to upgrade to a Pro plan. Excellent customization tools make WS Form strong competition for some of the giants in WordPress form builders.


Relatively New Form Builder with a Great Set of Features

WS Form review - homepage screenshot

WS Form is a form builder plugin for WordPress that’s free to install and use. It was just recently launched, but it is getting five-star customer reviews and packs in lots of features. It also offers a Pro version that adds more functions and tools, including e-commerce features.

WS Form only supports English, which is a drawback when comparing it to other WordPress form builders like JotForm, which supports 14 languages in addition to English (including French, Spanish, German, and Polish).

Although WS Form doesn’t have a lot of users yet, could it be the form builder you’re looking for? Read on to find out whether it can meet your needs.



Free and Pro Templates with a Business Focus


WS Form offers a range of templates that are ideal if you’re looking for business-related forms. 16 of its 27 templates are included in the free version, but if you want to use forms for bookings, e-commerce, and invoicing, you’ll have to purchase a Pro license.

The templates are organized in five categories: Popular, Applications, e-Commerce, Sales, and GDPR (General Data Protection Regulation). You can customize templates by adding (or removing) form fields, but field types are limited on the free plan.

Changing how your form looks (e.g., the style and fonts) is not possible unless you have a good grasp of CSS. But why would you want to? WS Form inherits styles and fonts from your WordPress theme, so it will seamlessly integrate with your pages. You can, however, adjust the layout and use columns and sections to organize the fields.



Excellent Free and Pro Features for Accessible Forms

WS Form screenshot - Features

WS Form Pro is packed with features like file upload, signature, reCAPTCHA, progress bar, password, and e-commerce form fields. None of those are available with the free plan. There are no restrictions on the number of forms you can create, however – and you can add as many form fields, sections, and columns as you’d like.

WS Form screenshot - Form editor

One of WS Forms’ great features is its support for Accessible Rich Internet Applications (ARIA) – which allows you to provide accessible forms for people with disabilities. You can use ARIA labels in form fields to add additional information, such as text to be read by a screen reader.

Form Field Customization

WS Form offers extensive customization options. You might not be able to easily change the colors and fonts of your form, but you can customize almost everything else. WS Form has settings for every field, and you can opt for basic or advanced settings depending on your skills.

Click on the gear icon on the right of the field for settings including placeholder, required field, help text, and accessibility. Or choose advanced settings for CSS, restrictions (limit characters or words for text fields, for example), duplication options, and validation options.

WS Form screenshot - Form field customization

Tabbed Forms

If you want to create a form with lots of questions but don’t want your visitors to feel like they’re scrolling forever to complete it, WS Form offers multiple tabs. Although Next Tab buttons are only available for Pro users, the free version still lets you use multiple tabs – users just have to click to them. For example, you could use one tab to collect information about your customers and a second tab to collect further information for market research.

WS Form screenshot - Form editor, multiple tabs

Add-Ons and Integrations

WS Form screenshot - Add-ons and integrations

The add-ons feature is only available if you are a WS Form Pro user, but it’s worth the investment if you want to use WS Form with CRM (customer relationship management) software such as Constant Contact or GetResponse, or checkout solutions such as PayPal Checkout or Stripe.

If you choose WS Pro Agency, WS Form’s 22 add-ons are included in the price. If you’re using the single-site version, then each add-on is available for an additional annual fee.


Ease of use

One of the Easiest WordPress Form Builders

WS Form screenshot - Knowledge Base

If you’re new to building forms, you’ll love the way WS Form has focused on simplifying the process. While there are advanced features for developers or more experienced users, if you’re a complete beginner, you can ignore the advanced settings and just create your form. For a simple contact form, you don’t really need to change any settings at all!

AI Setup Wizard

WS Form screenshot - AI Setup Wizard

When you first start to use WS Form, you’ll be greeted with a screen that asks you how familiar you are with creating forms. This is an innovative AI (artificial intelligence) setup wizard that customizes your WS Form experience according to your knowledge (you can change this in the WS Form settings later).

You’ll also be shown a “getting started” video that covers everything you need to know in less than two minutes.

Drag-and-Drop Editor

WS Form offers a drag-and-drop editor that makes adding new form fields and rearranging the order of your fields incredibly easy. The interface is intuitive, and you can organize your form into sections and delete or duplicate (clone) sections.

Click on the gear icon on the right of each form field to choose basic and advanced settings, including placeholder text and ARIA (Accessible Rich Internet Applications) labels to ensure your forms are accessible for people with disabilities.

Tooltips and Articles in the Editor

If you get stuck while using WS Form, simply click on the question mark icon in the top right of the editor to immediately access the knowledge base. You can search for a specific topic or head directly to the full knowledge base. There are also tooltips and hints within the form field settings to help you understand the options.

The process of building a form with WS Form is simple since everything is all in one place. WS Form integrates perfectly with WordPress and works in much the same way as creating posts or pages on your WordPress website. The familiarity of the interface makes it more intuitive to use.

The form editor’s toolbar, located at the top right, features undo and redo buttons, upload and download buttons for accessing your form’s code, the editing toolbox, an actions button, help option, and form settings. This setup enables you to create, preview, and publish your form seamlessly without the need to navigate through multiple steps. This user-friendly approach ensures ease of use, even for those who are new to building online forms.
WS Form screenshot - Editor toolbar



Getting support with WS Form is exceptionally easy since you can contact the support team without leaving the plugin on your WordPress website. There’s a help button in the editor that gives you access to a contact form you can fill in – plus there’s the option to attach the form you’re having issues with, as well as your system info, to make it easier for your questions to be answered.

You can request support whether you have the free or Pro version of WS Form, although priority is given to Pro users, of course. There’s also a knowledge base that has helpful articles to guide you through WS Form’s essential features.



WS Form is a free plugin but, like most WordPress plugins, a lot of the features are hidden behind a paywall. Compared to some WordPress form builder plugins (e.g., Ninja Forms), WS Form’s pricing is a pretty good value.

There are just two paid plans to choose from – WS Form Pro and WS Form Pro Agency. The only difference between the two plans is the number of site licenses. If you want to use WS Form Pro features on more than one website, you’ll need to choose the Agency version.

If you’re just looking for a contact form, newsletter signup form, or simple sales lead forms, then the free version of WS Form is all you need. However, you are limited in terms of the form fields available, you can’t access some templates, and you can’t integrate with third-party tools (e.g., Stripe or CRM software).


How does WS Form match up to the competition?

1JotformCompareOur Score4.9Compare
1Cognito FormsCompareOur Score4.8Compare
1WS FormCompareOur Score4.4Compare
1EmailMeFormCompareOur Score2.5Compare


WS Form has a lot to offer if you’re prepared to pay for the Pro plan. The free version has a great set of customization options and advanced features, but to get the most out of the plugin, you do need to be an annual subscriber. If you’re not sure whether you’d use the Pro features enough to justify the price, WS Form offers a 7-day demo version you can try out.

Since the plugin is free to install, you have nothing to lose by adding it to your WordPress website. It’s incredibly easy to use and its customization features are great to play around with.
Ari Denial Ari Denial
Ari is passionate about web hosting and design and has been building websites with WordPress for over ten years. When he’s not testing web hosts, you’re likely to find him trying (in vain) to train his three beagles (who are better at training him than he is them!)
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It’s my favorite yet

Between the mapping feature and quick oAuth 3rd party integration, this is by far one of the most robust, yet simplified and light weight form plugins I've ever used. Worth every penny. Highly recommend - especially if you like your website

clayton, USA
August 31, 2022
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