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Why 5000+ Companies Use SleekFlow Messaging Apps: Q/A with CEO Henson Tsai

Why 5000+ Companies Use SleekFlow Messaging Apps: Q/A with CEO Henson Tsai

Bethenny Carl
Website Planet interviewed Henson Tsai, Forbes Asia’s 30 Under 30 and founder of SleekFlow, a B2B SaaS startup in the social commerce industry that integrates popular messaging apps, CRMs and e-commerce tools to deliver automated, personalized customer engagement at scale.

We learnt how SleekFlow managed to expand to several global locations within the last three years, and secure USD 8 million in Series A funding, with investments from renowned firms such as Tiger Global, Transcend Capital, and AEF Greater Bay Area Fund.

WSP Interview SleekFlow

SleekFlow Management Team: Henson pictured in the middle

What problems are you solving with your products and services?

Every opportunity starts with a conversation. In today’s digital world, customer-centric businesses need to implement direct B2C communication strategies across all channels, platforms, and devices to sell their goods and services. The global pandemic has pushed retailers to embrace messaging channels like WhatsApp for their sales, marketing, and customer service teams.

While social commerce kicked off in China, conversational commerce is making waves in APAC and gaining popularity in EMEA, LATAM, and MENA markets. The social commerce market is expected to rise to USD 3.37 trillion by 2028. In fact, 1 in 5 dollars spent on retail in SEA is happening right on social media.

But here’s the reality: many businesses still struggle with managing customer conversations across different social channels. Without a centralized hub, handling bulk customer interactions becomes a real headache, leading to internal inefficiencies like data silos, growth bottlenecks, slow response times, and missed opportunities.

That’s why having a highly integrated and customizable communications platform can help businesses stand out amidst competition.

For example, while many businesses either rely on a single company phone number or have employees use their personal phone numbers to keep in contact with clients, SleekFlow enables multiple logins, fixing a significant inefficiency in both internal and external workflow communications.

Then, when the huge social commerce market potential grew to USD 474B in 2021, SleekFlow integrated its latest one-click checkout feature to offer a complete social order-to-payment ecosystem on its platform.

As customer experiences become more hyper-personalized, SleekFlow’s Flow Builder will provide an even more convenient way for businesses to automate growth through conversation flows. From product discovery and exploration through customer support to checkout and payment, SleekFlow equips O2O, retail, and e-commerce businesses with an all-in-one tool to devise a complete and frictionless online shopping experience. WSP Interview SleekFlow

SleekFlow’s Omnichannel Customer Engagement Solution

What’s your story and how did you come up with the idea?

Before founding SleekFlow, I had the opportunity to embark on two entrepreneurial ventures. The first was a smart home software that I developed during a university start-up competition. Our team created a smart home device that allowed users to control their air conditioning, curtains, and TV using voice assistants like Siri and Alexa. We were thrilled to win the competition and successfully sell the product.

After that, I ventured into the food-ordering industry with TasteOut, a platform for ordering food. We even joined the Cyberport Incubation Programme to further develop our idea. However, we soon faced intense competition in the food delivery market, which made it challenging to sustain our business. Despite our efforts, we had to make the tough decision to pivot and explore new opportunities.

It was during an expo that the idea for SleekFlow truly took shape. Initially positioning ourselves as a hospitality solution, we were surprised by the overwhelming interest from individuals in the retail and e-commerce industry. They saw the potential of our solution for their own businesses. This unexpected response made us realize the untapped potential in streamlining workflows for client-facing industries.

In 2019, I founded SleekFlow. Since then, our team has grown from just three members to over 130 talented individuals. We have expanded our operations to multiple locations, including Indonesia, Malaysia, Singapore, Brazil, and the UK, with plans for further growth in emerging markets like the UAE.

How does your mission differ from the other companies in your niche?

While many companies focus on specific channels or limited functionalities, we have a broader vision. We understand that businesses need a holistic approach to customer engagement, encompassing not only conversations but also the entire commerce process. That’s why our all-in-one solution goes beyond messaging and brings together conversations, product catalogs, payment solutions, and order management into one platform.

With the social commerce market projected to reach USD 3.37 trillion by 2028, SleekFlow is positioned to drive this e-commerce revolution. By providing a seamless and integrated solution, we enable businesses to create personalized and engaging customer experiences, ultimately helping them achieve their goals.

What industries or business sizes benefit the most from your solutions?

SleekFlow’s solutions are designed to benefit businesses of all sizes and industries, with a proven track record of empowering over 5000 clients across 120 regions. Our platform caters to various sectors, including MNCs, listed companies, education institutions, government bodies, and more. Industries such as e-commerce, retail O2O, beauty, medical & wellness find our industry-specific solutions particularly valuable in streamlining their entire commerce process with social and sales integration.

Our unique features address common pain points in the retail industry, offering intelligent conversation routing, code-free e-commerce integration, and advanced dashboard analytics. These features enable businesses to automate inquiry assignment, sync up contacts and membership databases, and track sales and marketing conversions on social messaging platforms. As a result, businesses experience a significant reduction in manual efforts, streamlined internal communication, and notable growth in customer traffic and conversions.

WSP Interview SleekFlow

SleekFlow’s Interface: Flow Builder feature

By enabling remote selling through messaging platforms like WhatsApp, Instagram, and Facebook Messenger, SleekFlow helps businesses break through retail sales limits and expand their reach to a wider audience. Our free Live Chat widget enhances online customer support and provides full visibility of customers’ website behavior, enabling businesses to engage and assist customers in real-time.

With our industry-leading 2500+ integrations, SleekFlow offers flexibility and scalability to businesses. By seamlessly connecting different channels and integrating with popular platforms like Shopify, HubSpot, and SalesForce, businesses can implement smart routing, targeted automation campaigns, and effectively track and retain potential sales leads from online and offline channels, including O2O. This integration capability empowers businesses to optimize their existing technology infrastructure and streamline their operations with confidence.

Can you share any success stories from your customers?

In 2022 alone, we have enabled 32 million WhatsApp messages across 120 regions, helped businesses increase sales by 3 times, and boosted O2O sales by 18%. Examples of customer success stories and SleekFlow’s impact

Eau Thermale Avène successfully creates membership portals on WhatsApp and WeChat, allowing customers to redeem points directly in chat. Prior to using SleekFlow, ETA, the international dermo-cosmetic brand, faced challenges in integrating loyalty programs, optimizing email marketing campaigns, and effectively engaging with customers across multiple channels. SleekFlow’s integration with WhatsApp and WeChat provided a more personal and responsive communication channel, allowing for seamless conversations with customers.

Moreover, the platform’s automation tools streamlined the customer journey, enhanced customer segmentation, and facilitated personalized customer support. With SleekFlow, ETA transformed its customer relationship management into a highly social, centralized, and fully integrated system, resulting in the acquisition of over 60,000 new members within 2 months of using SleekFlow.

TKD Lingerie, a women-led retail brand based in Dubai, has established itself as a pioneer in the industry by offering inclusive lingerie and apparel options for women of all sizes. With a focus on customer privacy and comfort, TKD Lingerie has received accolades for its seamless online-to-offline (O2O) shopping experiences. However, managing their extensive inventory and catering to international customers posed challenges.

They leveraged SleekFlow’s WhatsApp Broadcast feature to launch a 7-day attribution campaign, promoting their 3-for-2 promotion to their customer database. The results were astounding, with a 74% message open rate and 78 closed online-to-offline sales attributions. The campaign achieved an exceptional return on ad spend (ROAS) of 40X, showcasing the effectiveness of SleekFlow’s WhatsApp Broadcast in maximizing marketing ROI and driving sales growth.

Automation played a crucial role in TKD Lingerie’s customer outreach strategy. By setting up automation rules on SleekFlow, the team could send timely messages to customers, such as post-natal maternity wear recommendations after a customer delivers a baby. This automation ensured that customers received relevant information at the right time, maximizing selling opportunities. Additionally, SleekFlow empowered the team to have full visibility in their communications and deliver a customer-centric experience. The platform seamlessly routed conversations to the responsible team member, ensuring a seamless customer journey from product discovery to checkout.

What tips do you often share with your clients?

SleekFlow offers free resources (i.e.step-by-step guides, a help center, documentation), and Customer Success Managers dedicated to our customers. From starting the account, connecting the channels, testing the sandbox to assigning the conversations, integrating the e-commerce store, and incorporating the payment link generation tool, our trained experts will guide the employees through the product demo. In addition, we have a wide range of blog posts and videos on our website and YouTube channel for users to follow through.

How are you doing today and what do you see in the future?

As for the future, I see automation playing an increasingly vital role in social commerce. It will elevate customer engagement to new levels of efficiency and personalization. According to Meta, 53% of marketers recognize the advantage of automation in providing on-demand product information, leading to increased conversions of up to 21%.

To achieve hyper-personalization and optimize resources, we have recently launched the Flow Builder. This powerful solution allows businesses to automate marketing, sales, support, and operations workflows. With various trigger types and start points, including interaction-based, contact-based, and integration-based triggers like Shopify activity, SleekFlow enables businesses to monitor activities across multiple channels such as social media, messaging apps, CRM platforms, and commerce platforms. This enables timely and tailored messaging across channels, ensuring a seamless customer experience.

Our commitment is to automate growth while delivering the hyper-personalization that modern customers demand. By customizing workflows with branches, businesses can create unique and tailored experiences needed to thrive in today’s market.

Furthermore, we continue to drive innovation through partnerships with industry leaders and leverage advanced technologies like GPT-4. As a Meta Business Partner, SleekFlow remains at the forefront of industry advancements, empowering businesses with cutting-edge solutions that redefine customer engagement in the digital age.

Are you offering any partnership opportunities at the moment?

Yes, our partnership programs are designed to drive more wins together and scale with your business. We offer three types of partnership programs: Referral, Affiliate, and Reseller Partnerships and grant partners commissions as well as exclusive benefits to help your business grow.

As a Referral Partner, you can collaborate with us on custom integrations and APIs, webinars and even in-person events to earn referral commissions of up to 25%.

Our Affiliate Partner program is flexible and easy to set up. You can start earning commissions and kickbacks for every sign-up generated through your personalized affiliate link. For businesses wanting to expand their toolbox, our Reseller Partner program has you covered. You’ll receive dedicated onboarding, technical and sales support, and exclusive incentives and perks to accelerate your growth.

If you’re interested in partnering with SleekFlow, let’s connect! Explore our partnership programs in detail on our website. We’ll be happy to discuss how we can collaborate together!

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