Bethenny Carl

Bethenny Carl

Bethenny eats, sleeps, and breathes digital marketing. She helps clients take charge of brand awareness and create lead generation strategies via a number of marketing channels, including email, social media, SEO, and content. When not a marketing superwoman, you can find her playing with her three dogs on her five-acre property, or planting yummy treats in her vegetable garden. (She is also a bit of a Real Housewives junky, #guiltypleasure!)

All (58)Reviews (2)Posts (56)

Reviews

Creanova Hosting Solutions Ltd

Creanova Hosting Solutions Ltd offers excellent prices on servers based in Finland. However, below-average availability and speeds mean only webmasters running a network of small websites will find a home here.

VPS-Server

VPS-Server offers website hosting on a low-cost global server network. Its shared hosting plans offer good value relative to the competition, but e-commerce merchants looking for VPS hosting will find the value undermined by processing power that doesn’t match the data storage capabilities.

Blog Posts

5 Best Website Builders for Kids in 2021 – Fun and Easy to Use

Some website builders claim to be the best option for kids, but they’re too basic to create a real, functional website. Other builders are too complex or difficult to use and could potentially lead to frustration. Whether you’re a parent or a teacher, I know how important it is to you to find a tool that can allow younger users to unleash their creativity and expand their...

4.3
April 27, 2021
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60+ Email Marketing Stats You Need to Know for 2021

Open rates, CTRs, unsubscribes, deliverability, bounce rates, and whole lot more — optimizing for every single metric in your email marketing campaigns is costly, time-consuming, and maybe just downright daunting. But your efforts are critical to your business’s bottom line. To help you out, we’ve compiled 45+ of the most important email marketing stats to help drive your...

4.2
April 20, 2021
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How to Get Whitelisted – Increase Email Deliverability in 2021

In 2017, the average inbox placement rate in the U.S. was just 77%. To be clear, that means one out of every four emails sent didn’t get delivered — a huge loss of opportunity and ROI. Building email subscriber lists is hard work, and SMBs looking to grow their business need to do better. But even with all the tactics available to increase email deliverability, it's not...

3.8
April 20, 2021
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How to Create an Email Opt-in Form that Converts

Your website visitors give you an average of ten seconds to communicate value. If you don't? They move on. Such a small window of time demands that you deliver messaging quickly and clearly. Email opt-in forms provide this opportunity — but only if you follow the best practices known to convert visitors into list subscribers. Contrary to intuition, creating an email opt-in...

4.3
April 20, 2021
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5 Email Marketing Best Practices for Affiliate Marketers

Affiliate marketers can gain a lot from email. As a channel, email offers a lot of advantages that other ways of getting in front of your customers do not. Search engines can help you get discovered by new potential customers, but your SEO reach can also be harmed at any moment by penalties or algorithmic changes. Social media channels offer a direct line to your audience, but...

5.0
April 20, 2021
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5 Best Email Marketing Services for Beginners (2021)

When you're just starting out with email marketing, things can seem confusing. Hey, sometimes email marketing can seem confusing even to those of us who've been doing this for a while. So, trust me - I understand exactly how you feel. Every email marketing service presents an endless list of features on its website. That's impressive, sure, but how do you know which...

4.7
April 20, 2021
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4 Best Email Marketing Plugins for WordPress in 2021

Currently, there are 75 million websites that use WordPress — 27.5% of all the websites that exist. But while e-commerce and small and medium-sized business (SMB) merchants all around the world use WordPress' templates for their versatile designs, the real reason for the platform’s phenomenal success is its huge selection of plugins. Email marketing is one of the most...

4.5
April 20, 2021
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What is an Email Split Test?

If you’ve ever found yourself spending tons of time looking at different versions of an email to “figure out” which “you think” will do better with your audience, you’re in serious need of a crash course in email split tests. Split testing not only keeps you from stressing out and wasting valuable time, but it also takes you out of the realm of “feel-marketing” that...

5.0
April 20, 2021
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How to Use Customer Pain Points in Email Marketing

Effective email marketing projects require pinpoint messaging that grabs your audience’s attention. There’s very little room for error. Digital attention spans are short. If you don’t grab someone’s attention from the beginning and never let go, your message won’t be heard. A single moment of disinterest risks losing your reader. Pain points help your email marketing...

4.3
April 20, 2021
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5 Critical Email Marketing Stats You Need To Maximize ROI

Nearly all SMBs do some form of email marketing, and with good reason. Research by the Direct Marketing Association shows that the ROI of every $1 spent on email marketing is over $40. But unfortunately, many SMBs undertake email marketing without a strong understanding of the best practices that allow ROI to be so high. Trial and error will increase a brand’s knowledge of...

4.3
April 20, 2021
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3 Email Marketing Myths That Will Keep Your Business From Growing

Email marketing is a critical tool for SMBs eager to grow. But having a tool and knowing how to use it are starkly different things. Unfortunately, SMBs looking for help often get a lot of bad advice that teaches them bad habits, which ultimately decreases the ROI of their efforts. Knowing what to look for can not only identify which habits to avoid, but also allow you to...

4.0
April 20, 2021
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5 Email Challenges and How to Overcome Them

Email marketing for small and medium-sized businesses (SMBs) is challenging. Small teams working on a small budget can struggle to use email in a way that maximizes ROI. But however difficult the task may seem, it’s not impossible. Several common email challenges appear over and over again. Even organizations with few resources and little-to-no institutional knowledge of...

4.7
April 20, 2021
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Why Buyer Personas are the Key to Your Email Marketing Campaign

Personalized marketing communications drive conversions on every platform you use to engage with leads and customers, including email. To tailor your design, tone, and messaging effectively, you need to know whom you’re sending your emails to. Buyer personas are how you accomplish this. What is a Buyer Persona? A buyer persona is a fictional, archetypal customer. You create...

4.0
April 20, 2021
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Mailchimp vs GetResponse – Which Should You Avoid in 2021?

Email marketing remains one of the most effective marketing techniques for small and medium businesses. There are lots of platform options currently available that combine functionality and ease of use, so even inexperienced marketers can drive ROI with newsletters, product offers, and more. Many SMBs rely on Mailchimp or GetResponse to build and track the results of these...

4.5
April 20, 2021
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3 Commandments of Email Marketing to Millennials

Millennials are a key demographic for businesses of all kinds. And they love email. Recent research shows that despite all the hype surrounding fancy communications platforms and social media, 43% of them still can’t even get out of bed in the morning without checking their electronic letterbox. That’s a powerful attention magnet. Couple that with the well-known statistics...

5.0
April 20, 2021
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