Ross Fledderjohn, Founder and CEO of SiteRight, tells Website Planet how they assist mall companies who are looking for lead generation software, marketing agencies and e-commerce brand
What does SiteRight do?
– SiteRight is an all-in-one online dashboard and mobile app for small businesses to build their websites, manage their funnels, and communicate with customers via calling, email and sms
What was the inspiration behind the company?
– I started off as a freelance web developer building websites for other companies. Then I realized that I could create an agency that provides those services to clients. Then I realized that I could provide software that delivers all of the services at a better rate.
Who is your target market?
– Small businesses looking for lead generation software, marketing agencies and e-commerce brands. I use my Instagram to market to other agencies as being “The Tech Stack Guy” and then my product is the best tech stack.
Why should they pick you over other similar companies?
– While there are many similar offerings on the market, my background as a service provider allows me to bring a level of customer support to the table that you would not be able to get with a larger company.
Please explain the process behind an automated sales funnel? What are the benefits of this?
– When someone opts-in to a sales funnel, with SiteRight you can set up an automated sales flow that will execute specific actions in a specific sequence. For instance if someone enters their name and email in exchange for a free resource, users can send an email containing the download link to that resource, then wait a couple of days, check to see if they opened and/or clicked the link in the first email, then if the didn’t send another follow up email. The power of SiteRight gives you the ability to automate many actions in a business that may be tedious or expensive.
What are you most proud of re SiteRight since its inception?
– The ability to continue to adapt and evolve with the market as it grows and demands new and optimized features.