This week, Website Planet
had the opportunity to interview Ammar Hashim, CEO of Safnah. We talked about the company, how it evolved, what services it offers, and what is Ammar’s view on the future of the industry.
Please present Safnah to our audience
Safnah IT Services is one of the leading innovative information technology services providers located in Iraq with 8+ years of experience in the MENA region, dedicated to boosting our client’s business growth with a thoughtful and compelling design toward the next level
Our talented team worked with 10+ partners to help clients stand out from the crowd and drive customers in decision-making processes.
We served and assisted our clients in 80+ projects with efficient, rapid, and high-quality methods and procedures
Please describe the story behind the company: What sparked the idea, and how has it evolved so far?
The story behind the name “Safnah” which is Arabic Iraqi word that means someone paused or has his brain stopped for a short time because he can’t rethink words or even doesn’t know how to replay or take an action, and that word brightened because the majority of our Iraqi people had that reaction when you ask him/her something new or weird.
As for how it evolved, it started with 3 talented persons in the beginning, then we started to search and reach other talented people in the IT field and invite them to join us in our company.
What services do you offer?
We provide a lot of Information Technology Services such as:
Software Development & Analytics
• Analysis & Product Management
• UI/UX Design
• Software Development
• Data Analytics & BI
• Testing & QA
• App Services
Customer Operations/ BPO (B2B Services)
• Accounting/Back Office
• Data Management
• App & Technical Support
• Customer Service
• Video & Animation
Customer Experience (B2C Services)
• Customer Service
• Technical Support
• Workforce Management & Scheduling
• Microsoft 365
• Mobile Apps
• Portals & Intranet
• CMS & eCommerce Websites
• IT Services Desk
Customer Support (B2B Services)
• Account Management
• Business Development
• Contracts & Renewals
Webhosting & Domain Services
Logos & Graphic Design
Ads Campaigns Design
Network Support Services
Technical Support Services
Various Technological Services
What is the mission of Safnah?
To improve IT infrastructure and productivity of businesses and bring it to the next level & To create web tools that are intuitive, beautifully designed, and easy to use.
Who are your typical customers, and what do you think is the main challenge that your product solves for them?
My typical customer is someone who wants something to improve their IT infrastructure, solve their problems, increase their productivity through innovative tools and improve their brand with top high-quality designs whether graphic designs or web designs. They want something that makes them feel unique among other business competitors
I think the main challenge that our services solve is streamlining and optimizing business processes, making employees collaboration easier and more efficient, getting tasks done faster and delivered in the top highest quality, increasing their ROI in the long run, upgrading IT infrastructure, and making it more securable, optimizing search for information process for the whole staff and much more challenges our customized services and solutions will solve.
How do you envision the future of your industry?
1. More streamlined processes and more efficient processes
2. More automation and tools for speeding up processes
3. More ownership over your work.
4. More automation tools (like bots that reply, reminders, etc.)