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How MakDigital Solves Impossible eCommerce Tasks: Q/A with Co-founder Marina Lippincott

How MakDigital Solves Impossible eCommerce Tasks: Q/A with Co-founder Marina Lippincott

Bethenny Carl
Do you have a BigCommerce website?

You are probably struggling to find an eCommerce agency truly able to assist you with all your unique needs related to development and marketing.

Then read this talk between Website Planet and Marina Lippincott, co-founder of MakDigital.com, to learn exactly what makes an eCommerce development agency stand out from the crowd.

Marina started MAK Digital after successfully reaching $10 million in annual sales with her own online store during the early days of the internet, and has served as senior developer for industry giants like eBay, so she has been able to share tips form firsthand experience with every possible challenge an eCommerce can ever face, from logistics and fraud prevention to inventory management, even more so with BigCommerce websites.

“MAK is literally my go to developer for Volusion and BigCommerce… I made the mistake of going with a company that I thought was bigger and better. I ended up having to hire MAK to fix all of their mistakes that would have cost me hundreds of thousands in lost sales. It’s important to have a full understanding of the database structures and business rules of each platform. MAK really understands the fine details behind these platforms. MAK has truly earned my trust for life”

Anthony DiCicco, ProDryers

What problems are you solving for your customers and audience?

At MakDigital, we specialize in addressing complex challenges that our customers and audience encounter in the eCommerce landscape. We have earned a reputation in the industry as leading developers for BigCommerce, but our true expertise shines when clients bring us their seemingly impossible projects.

Our approach is rooted in the belief that there are no limitations to what our talented developers can achieve – Whether it’s crafting a custom app, designing a cutting-edge React component, or undertaking a standalone headless build, we thrive on embracing these challenges head-on and consistently delivering successful outcomes.

The most recent achievements for MAK Digital:
  • 2020 Partner of the Year award from BigCommerce
  • Finalist at the Headless Build Awards In both 2021 and 2022.

Which types of companies benefit the most from what you offer?

At MakDigital, we have achieved remarkable success in various eCommerce sectors, with particular highlights in the automotive and firearms industries.

In the automotive sector, we excel in navigating the intricate intricacies of data handling and effectively presenting merchandise. Our expertise ensures that customers find exactly what they need and seamlessly complete their transactions.

In the realm of firearms and ammunition, we embrace the unique challenges faced by these businesses. Despite the constraints they encounter, we specialize in successfully managing and constructing online stores for them, ensuring they gain organic visibility and recognition within the eCommerce landscape.

We have done a custom wish list on our website along with many other custom features to allow better navigation. Communications has been excellent and pricing for our projects very reasonable.

Robert Palori, Zuum Media

What makes them eventually choose you over your competitors?

First and foremost, clients choose MakDigital over our competitors because of our unwavering commitment to exceeding their expectations – We don’t just complete projects; we go above and beyond to deliver exceptional results.

Furthermore, our expertise in eCommerce, particularly our specialization in BigCommerce, is a major differentiator. We have a track record of tackling complex challenges that other agencies may consider impossible. Our developers are known for their limitless capabilities, and we take pride in turning clients’ visions into reality, no matter how ambitious.

In addition, our success stories in challenging niches like automotive and firearms demonstrate our adaptability and ability to excel in diverse markets. Clients recognize that we understand their unique needs and are capable of creating tailored solutions that drive growth and success.

Moreover, our dedication to continuous improvement and staying at the forefront of industry trends ensures that clients benefit from the latest technologies and strategies. We’re not just a service provider; we’re a strategic partner committed to their long-term success.

Ultimately, it’s our commitment to excellence, expertise, adaptability, and innovation that convinces clients to choose us as their trusted eCommerce development partner.

Since you started, what helped you grow and retain your audience?

Since the inception of MakDigital, our ability to grow and retain our audience has been greatly influenced by my personal experience as a former eCommerce store owner. Having walked in our customers’ shoes, I intimately understand the challenges and needs they face.

This first-hand experience has been invaluable in shaping our approach. It enables us to empathize with our clients, grasp their pain points, and anticipate their requirements. It’s not just about providing services; it’s about forming meaningful partnerships.

Our clients appreciate that I’ve been in their position, managing logistics, handling fraud prevention, and wrestling with inventory management. This shared experience fosters trust and credibility, making us a relatable and dependable partner in their eCommerce journey.

Furthermore, our commitment to continuous improvement and staying current with industry trends plays a crucial role in audience retention. We invest in ongoing education and adapt our strategies to the evolving eCommerce landscape, ensuring that our clients always benefit from cutting-edge solutions.

Ultimately, our growth and audience retention stem from the combination of my personal insights and our team’s expertise, which together create a unique value proposition that resonates with eCommerce businesses seeking a partner who truly understands their world.

MAK Digital
MAK Digital awards and recognitions

What tools are you using to run your business and daily activities?

Asana: We rely on Asana to streamline project management, organize tasks, and ensure efficient collaboration within our team. It helps us stay on top of deadlines and project milestones.

ClickUp: ClickUp enhances our project management capabilities with features for task tracking, goal setting, and time management. It provides a comprehensive view of our projects and tasks.

Monday: This tool is another valuable addition to our project management suite, offering visual boards and customizable workflows to keep our projects organized and team members aligned.

BaseCamp: BaseCamp is an essential platform for centralizing communication and project documentation. It enables us to maintain clear communication with clients and keep project details easily accessible.

SemRush is our go-to tool for SEO analysis and competitor research. It helps us optimize our clients’ websites and develop effective SEO strategies.

HubSpot: HubSpot is a powerful marketing automation tool that aids us in managing client relationships, automating marketing campaigns, and tracking lead generation efforts.

Ahrefs: Ahrefs is instrumental in our SEO efforts, providing insights into backlinks, keywords, and content optimization. It assists us in crafting data-driven SEO strategies.

These tools collectively enable us to efficiently manage projects, deliver results, optimize websites for search engines, and provide top-notch marketing services to our clients. Our carefully selected toolset reflects our commitment to staying at the forefront of industry trends and delivering the best possible outcomes for our clients.

What perspective do you have about where your industry is headed?

eCommerce isn’t just about slapping together a website.

It’s more like choreographing an epic online show where user experience, logistics, and digital marketing need to dance in perfect harmony.
  • Looking ahead, the industry is poised for significant challenges and opportunities: One challenge is the continuous evolution of technology and consumer expectations. Staying updated with the latest trends and adapting to changing consumer behaviors will be crucial.
  • Opportunities, on the other hand, lie in personalization, AI-driven experiences, and the potential for eCommerce to expand into emerging markets. Data-driven insights support these industry shifts, showing the increasing demand for personalized shopping experiences and the growth of eCommerce in regions previously untapped.

What’s in the roadmap for your future?

At MakDigital, we are dedicated to pushing the boundaries of eCommerce development and providing even more valuable services to our clients. Here’s a glimpse of what’s ahead…

We’re committed to staying at the forefront of technology and innovation. This means exploring emerging technologies like augmented reality (AR), virtual reality (VR), and blockchain to enhance the eCommerce experience for our clients.

Our goal is to expand our service offerings to cater to a broader range of eCommerce needs. This includes more specialized services in areas like mobile commerce and subscription-based model.

Our roadmap is ultimately centered around the success of our clients. We will continue to provide top-tier customer support, develop tailored solutions, and adapt to the evolving needs of our partners.

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