With Google launching the disavow tool towards the end of last year, millions of site owners and SEO specialists worldwide have taken to the tool to report bad backlinks that could be affecting their sites in the search results, causing Google to penalize them.
The Disavow tool for those that are unaware of it, is basically a feature that you can find in Webmaster Tools which helps webmasters and SEO specialists to be able to disavow any backlinks they have going into their site, which can be classed as artificial, low-quality or spammy.
How do I use the tool?
If you think that some of the links pointing to your site are spammy, you can use the tool to report them and in turn Google will reject them.
Firstly, you need to go to the Disavow Tool, which isn’t directly linked to in the left hand navigation.
Here you can select the site that has a penalty and then upload a disavow.txt file with the links and a report of what links you want to be disavowed.
This is a sample of a txt file:
# contacted owner of spammy.com on 02/24/2013 to ask for link removal but no response was #received
# Owner of spammy2.com removed most links but didn’t remove the following
Will my rankings return to normal?
A lot of people tend to think that after a penalty has been removed and bad links have been disavowed that their site will return to where it used to be in the search results.
Unfortunately, this isn’t true.
At the end of the day, these artificial and spammy links ranked your site where it was prior to a penalty. Now Google have penalized your site, and you have taken action in removing these links I wouldn’t expect your site to be ranking as high.
What you need to do now is regain Google’s trust and start improving the authority of your site by link building in a white hat manner, getting quality links in.