In this exclusive interview, Website Planet
had the privilege of sitting down with Kamile Jokubaite, the CEO of Attention Insight. Kamile is at the helm of a groundbreaking company that has revolutionized the field of marketing and design. As we delve into her insights, she shares the remarkable journey of Attention Insight, its mission, and the transformative impact it has had on the industry. Join us as we uncover the story behind this innovative platform and gain a unique perspective on the future of marketing and design, straight from the visionary leader herself.
Could you please describe the story behind Attention Insight, including what sparked the idea and how it has evolved so far?
As marketers ourselves, we were frustrated for years due to the lack of a quick, private, and scalable method for pre-launch marketing campaign testing. Attention Insight emerged as a solution to incorporate customer feedback into the design decision-making process, offering a rapid means of obtaining insights into customer attention patterns. Over time, it has developed into a platform that delivers valuable consumer attention insights to marketing departments and agencies, enabling them to optimize creative assets and marketing campaigns.
What is the mission of Attention Insight?
Attention Insight aims to become the standard for optimizing designs across various media channels.
What services do you provide?
Attention Insight is a pre-launch analytics platform that equips marketers and business owners with essential insights into customer attention. Through attention heatmaps, it reveals user interaction with content and highlights which parts of a visual capture or elude user attention. The percentage of attention feature allows you to determine the specific element of the design that garnered a certain percentage of user attention. With the platform, you can compare multiple designs, identify the elements that attract the most attention, and collaborate with your design team to enhance marketing key performance indicators (KPIs). Additionally, you can conveniently download and share reports with your clients or team members.
What sets you apart from other similar websites or companies?
We distinguish ourselves by offering six dedicated AI models on our platform tailored for various use cases, covering websites, mobile applications, marketing materials, posters, packaging design, and store shelves. Moreover, our algorithm boasts an accuracy rate ranging from 90% to 96%, and it has received approval from MIT.
Who are your typical customers, and what primary challenge does your product address for them?
Attention Insight was designed to cater to a diverse range of customers. This includes small business owners who lack analytics expertise or dedicated user research teams, as well as large agencies looking to enhance their services with AI-driven capabilities. Our product effectively addresses the challenge of streamlining the design decision-making process and improving the overall quality of marketing campaigns for these varied customers.
How do you envision the future of your industry?
In the coming years, we anticipate that AI will play a pivotal role in empowering marketers to make data-driven design decisions more easily. It will also assist in automating routine tasks, allowing professionals to focus on creative and strategic decisions.