is an online marketing agency that provides content marketing, SEO, and social media marketing services. Alex Moss, the Director of FireCask kindly agreed to this interview where he provided some information about the company, the services it offers, and the future of the industry.
Please present FireCask to our audience.
FireCask is online marketing and web design & development agency based in Manchester, UK. We provide our expert skills and knowledge to a vast range of clients, large and small, all over the world. Some of our clients choose to utilize our services as their sole marketing resource, whereas others ask us to support their in-house team’s efforts. Our job is to strengthen your business’ online presence using our unique expertise in both digital marketing and website development. It’s what we do best.
Please describe the story behind the company: What sparked the idea, and how has it evolved so far?
Anna and I started FireCask after working in both agency and in-house environments, understanding that both creative and technical skills under one hood are hard to find in equal measure. We started as just the two of us and grew organically to 15 people without any external funding or resource at any point. We grew the agency slow, with no intention to accelerate at an unnatural rate. This has allowed us to focus both on clients and the business itself.
What services do you offer?
Our services include SEO, NFT Marketing, WordPress development, content marketing, and design.
What is unique for FireCask?
We have advanced skills in both online marketing as well as web design, development, and UX which allows us to achieve much more with clients as a whole, whilst each team learns more from the other.
Who are your typical customers, and what do you think is the main challenge that your product solves for them?
We have no typical customer. They range from startup and one-person consultants to global brands and complex web builds. Our client’s challenges range from needing a new website, improving performance on their current site, or requiring marketing activity.
How do you envision the future of your industry?
New technology will make our niche bigger. Looking back on SEO, this has widened to technical, creative, conversion/UX, analytics, and much more. We will see this expand further, especially with the growth of web3.